Superpower Screw-Ups Get Revisited for Smart

smart_clinton.jpg

Vlan! points us to some ads for the Smart car, a vehicle that, however practical, looks just as awkward as the expressions crystallized in these winning moments for icons like Saddam and Bush.

Awkward.

Smart's slogan: "Open your mind."

We wonder who they're talking to. We're pretty sure none of these foiblers suffered from lack of imagination - they all did some zany things that ended up upsetting most everybody in the world.

Could it be that we're supposed to identify with them? If that's so, the tags on the ads aren't deeply encouraging. For example, the line just above Clinton's frowny face reads, "Interns and cigars. Not smart." No shit, Sherlock.

by Angela Natividad    May-16-07    
Topic: Campaigns, Celebrity, Magazine



Fancy Forks Elegantly Encourage Prison Ponders

prison-food.jpg

We really dig this effort for PCA by Saatchi and Saatchi, Sydney, meant to discourage drunk driving by encouraging pre-meal meditations on jail.

Text reads, "Prison food doesn't taste this good." We don't know if the earnest forks prevented drunk driving but we're pretty sure they yielded a bit of implicit jail-rape humour, which make for handy ice-breakers for when dinner talk starts to wear thin.

by Angela Natividad    May-16-07    
Topic: Campaigns, Packaging



Help Sell Rum, Channel a Fruit

small_banana.jpg

By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.

Be quick, yellow comrades - deadline's mid-June.

Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.

by Angela Natividad    May-14-07    
Topic: Campaigns, Online, Promotions, Video



Rubik's-Solving, Body-Building Bikini Babe Sells ... Gradient Sunglasses?

From Clipboard.jpg

Forging on with the twisted but potentially viral Never Hide campaign, the folk at Feed Company befuddle us with Bikini Body Builder vs. Rubik's Cube.

Watch it. Really. Your life probably won't change but at least you'll have some reasonably amusing fodder to toss across the bar whilst drinking like a fish:

"So, like, there's this bikini bodybuilder, right..."

"Ew, gross! Those girls look like guys, ugh!"

"No, let me finish! She was wearing Ray Bans and that Borat swimsuit--"

"The balls-hugger?"

"--and dancing around to some African drums--"

"God, STFU!"

"--and solving a Rubik's Cube!"

Silence.

by Angela Natividad    May-11-07    
Topic: Campaigns, Online, Video



Doc Martens: Will Dead Idols Revive Sleeping Brand?

docs_kurt.jpg

When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.

Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.

Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."

Well, let's hope customers think "durability" and not "premature death."

by Angela Natividad    May-11-07    
Topic: Campaigns, Celebrity, Magazine, Poster



Truth Campaign Stretches Truth Again

truth_blacks.jpg

OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.

We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.

more »

by Steve Hall    May-11-07    
Topic: Campaigns, Commercials, Opinion, Trends and Culture, Worst



Where Is Brooke Now? In Tupperware World

brooke.jpg

Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



Our Peeping Tom Shakes Awake, Courtesy of Peep

peep.jpg

While one member of the Adrants team thinks it's just "some retro oddity," the rest of us (meaning me) are pretty infatuated with this sultry Peep campaign which marks its 21st annual Fashion Cares AIDS benefit in Toronto.

Check out the video, a veritable voyeur's fairy tale in BDSM costume. Sort of reminds us of that PSP white-on-black (and vice-versa! Don't kill us) effort except without the console tacked on.

by Angela Natividad    May-10-07    
Topic: Campaigns, Good



7 Eleven Helps Adrants Balance Editorial Coverage

something-juicy-pole.jpg

Thank you, 7 Eleven! Finally, we can feature an ad campaign that objectifies men. Rather than scantily clad women, we have scantily clad men vamping for 7 Eleven in Australia to promote the chain's frozen Slurpee. With gleeful abandon, the men in the ads are given the full beefcake treatment and portrayed as poolboy, pole dancer and maid. Contrary to what one might assume, this reverse double standard-ish campaign was not created by a bunch of giggling female creatives sitting around the conference room table but by five guys at Leo Burnett Melbourne...who probably also giggled madly while sitting around the conference room table. This ought to keep us editorially balance for at least another year, don'tcha think?

by Steve Hall    May-10-07    
Topic: Campaigns, Creative Commentary, Good, Magazine, Racy



Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

algo_from_jersey.jpg

We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."

Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.

by Angela Natividad    May- 9-07    
Topic: Campaigns, Online, Outdoor










Featured FREE Resource: