3-Legged Rabbits Get New Lease on Life

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This new spot for Traveler's Insurance lauds the surgical reattachment of rabbit feet to their hosts following a growing public realization that luck means little when you've got good insurance.

Fallon, Minneapolis did the spot. The PR girl was quick to note the rabbits' paws were dyed with a vegetable base and that the American Humane Association was on set along with the frolicking little extras. Well, we're sure PETA is too busy with other things to decry the loss of a potential pro-bunny crusade.

We smiled a bit and reflexively clutched at the string of hoodoo chicken legs around our necks. Hands off, Fallon.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Commercials, Good, Television



Volvo Sets Scavengers on Typo - Er, Treasure Hunt

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Volvo thinks it's the only vehicle sound enough to transport buried treasure from the Caribbean to your home. We would've guessed armored car, private jet or pirate ship, but you know, whatever.

Indulge the automaker by digging around for the gold doubloons and car key they hid for a campaign collabo with Pirates of the Caribbean: At World's End.

If you're too jaded to do that, indulge us by playing Bill's game instead.

That's what we did. Why hunting down a stylistic inconsistency won out over doubloons, though, is anybody's guess.

Solving puzzles posited by cryptic voices just seemed like too much of a commitment. There are other things that demand our time.

Like Bloxie.

by Angela Natividad    May- 7-07    
Topic: Campaigns, Games, Online, Promotions



Axe Does More Bom Chicka Blah Blah

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We are not a fan of Axe's new "Bom Chicka Wah Wah" thing but since we're not Bob Garfield who claims he's always right when he reviews commercial work, we're gonna let you have a look and decide for yourselves. We will say with rampant rebellion against the stuff trickling up from the hallways of high schools across America from girls who can't stand guys who wear the stuff and end up smelling like they just finished a shift at a Macy's fragrance counter, this current idiocy isn't going to help matters much. Oops, that was an opinion, wasn't it? Sorry.

Oh and the two videos here and here are supposed to be part of one of them new fangled viral campaign thingies everyone's been talking so much about. Call us crazy but doesn't something have to "go viral" before it can be labeled viral? We really need a new term here.

by Steve Hall    May- 6-07    
Topic: Bad, Campaigns, Video, Viral



Massive Manhood All That Matters to Match.com

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Well there you have it. Yet another superficial approach to promoting a dating service. For any man who doesn't have a 13 inch plus piece of erect manhood, Match.com, and the women who use it, don't think you're worthy of consideration. This is one angle Match.com has taken in a recent three spot animated television campaign. It's as if the creative team popped LSD (see, we got the drug reference right this time) before concepting this very very different approach to dating service advertising. We're guessing since True.com has the extreme cleavage angle claimed, Match.com had to go in a different but equally extreme direction.

by Steve Hall    May- 4-07    
Topic: Campaigns, Commercials, Good



Axe and Tag Are for Boys, Not Men, Says RGX

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A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.

Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.

If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Good, Online, Television



AIDS Awareness PSA Chronicles Zesty Kink-Romp

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TBWA, France is responsible for this AIDS awareness ad, the third installment of what apparently started out a slightly more charming series. Thanks go out to FishNChimps who, as usual, knows how to send us home happy.

We love love love love love love love PSAs from the French. They're masters of the subtler message delivery arts.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Online, Racy



Unreel Sports Not So Unreel-istic

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The guys at left, Adam and Dave, are "Top Emerging Talent" according to Boards magazine. After seeing their Unreel Sports features (sponsored by the zany folk at Fuel TV), we could only shake our heads and wonder to ourselves why nobody else ever came up with pool pool or Segway jousting.

Don't both just seem like things you'd fall into one lame Sunday with your spoiled pothead friend from Tampa?

by Angela Natividad    May- 3-07    
Topic: Campaigns, Strange, Video



eHarmony Not So Harmonious, Says Chemistry.com

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A new dating site by Match.com goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous.

Chemistry.com says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.

To demonstrate its commitment to individual happiness, Chemistry.com gives users five free matches. And that's great, because if people change their minds as often as Match.com changes its campaign strategy, those freebies will come in handy.

by Angela Natividad    May- 2-07    
Topic: Campaigns, Commercials, Online



Feet Get Trippy For Havaianas

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For a while, we thought we were looking at an update of Honda UK's kooky Hate video but no. It was a new campaign for Havaianas footwear with three spots that look like a kaleidoscopic, heroin-induced, feed your head-style trip through Alice's Wonderland but turn out to be nothing more than the dreams of feet. We like. After all, just how many ways are there left to sell shoes? The ads were distributed by Jun Group and can be seen here, here and here.

by Steve Hall    May- 1-07    
Topic: Campaigns, Commercials, Good, Strange



On Beer and Big Balls

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I popped into a session at the recent ad:tech in San Francisco that covered Anheuser-Busch's Here's to Beer campaign and Verb, an active attempt to bring play back to the kiddies.

ad:tech is quite possibly the only place where beer marketing and children can be discussed in one forum.

more »

by Angela Natividad    Apr-28-07    
Topic: Campaigns, Events








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