Vegas Wants Its Tagline Back

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"Hello, Thoroughbred Owners of California? This is Vegas calling. We want our tagline back!"

"Vegas, this is Thoroughbred Owners of California calling. We didn't steal your tagline, we just had fun with it. Come on. Can't you take a joke?"

"Thoroughbred Owners of California, we're casinos. We never joke. Besides, every one knows 'what happens in Vegas, stays in Vegas.' You can't tell people 'sometimes things don't stay in Vegas.' It's just not right."

"Vegas, what - are you some sort Bermuda Triangle where things enter and never leave?"

"Well, yes, Thoroughbred Owners of California. We do have a lot of dead bodies buried in the desert here but since corporate America bought everything, the body count seems to have dropped. Besides, our only claim to fame now is NBC's Las Vegas and that damn tagline you're fucking with!"

"OK, fine, Vegas. After we let the commercials run a few times so RPA creatives, with help from Tool, can enter them into 2,387 award shows, we'll pull the spots. Fair?"

"Agreed, horse lovers. Otherwise James Caan will be knocking on your door."

by Steve Hall    Apr-23-07    
Topic: Campaigns, Commercials, Good



BP Gets (a Little) Better, MySpace Backlashes, Sicilians Sell Alibis, Ideas Get Buried (Crosses and All)

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- Oh, if only gasoline fumes smelled as nice as these candy-coated BP ads look. Meet the trippy A Little Better campaign, the result of possibly too much inhalation.

- MySpace doesn't work for everybody's agenda, and apparently the people you're trying to reach may judge your business by your personal social network. Who'd've guessed. Well, life on MySpace (if you can call it that) is still going swimmingly if you're Obama.

- A Bucharest-based Sicilian started a website service called Babalucio. Sound fishy? Wait until you find out what it's for. We hate to be spoilers but we can't help it: they sell alibis.

- Germany's Getty Images brings us to where ideas go to die. We're not sure what the idea cemetery is selling, but the dedicated website has a handy function for picking grave markers, selecting an idea to bury (photo upload included! YES) and then e-mailing it out and about.

We thought of shooting some over to an agency or two but it's too close to ad:tech to do that safely.

by Angela Natividad    Apr-23-07    
Topic: Campaigns



New Mexico is Great for Aliens. No, Not that Kind

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Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico's literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that's better than trying to get by on a winning personality.

The spot brings Geico's caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.

One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.

by Angela Natividad    Apr-23-07    
Topic: Campaigns, Online, Television



Adidas Uses Street Art to Stir Sleepy Commercialism

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Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.

Fresh Creation has a more elaborate intro and some neat videos too.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Good, Online, Television



Baby Birth Inspires Monster Maker

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This is really interesting. To offset the costs of a new baby, a dude named Len started something called Monster by Mail, where he offered to draw 150 unique monsters for cash.

Word on the street is he met the 150 mark within a week. You can see all the monsters here. And check him out drawing the last one.

Congrats on the new baby. We're so glad you didn't jump on the million dollar homepage boat. You know what would be awesome for the next set? Painting with a physical gimmick, like this dude who painted Bruce Lee by chopping at the wall.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Online



William Shatner Gets a Falcon. It Suits Him

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Priceline takes William Shatner, who's pompous by default, and makes him pompouser still with the use of a falcon and an eyepatch and ads that seem to drag on and on and on.

Check it all out at Falcon of Truth. You need a code to get in but we can assure you of either one of these two soothing facts:

* You're not missing out on much, as it contains the usual peppy text, promotional images and downloads

* You'll probably get some sort of invitation to see it eventually

We will leak one thing, though. Be among the first 100 to e-mail Priceline with your name, address and size and you could get a Falcon of Truth shirt. No, we're not kidding. Scramble for your Outlook right now.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Celebrity, Good, Online, Promotions



Reebok Explores the Jogversation Landscape

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mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.

While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.

A far cry from the hip-hop effort of last year.

by Angela Natividad    Apr-19-07    
Topic: Brands, Campaigns, Commercials, Good, Television



Sally Spend-a-Lot Nets New Clientele with Silly Song, Credit Tips

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Apparently animation is a wildly effective means of chaining co-eds to debt.

For the credit card peddlers at Chase, Superfad puts together a new spot called Sally Spends-a-Lot. It would be cute if it weren't so garish.

The promotion is running heavily on Facebook instead of MySpace. Le gasp.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns



Volvo Turns Opinions Into Ads

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For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns, Commercials, Online



Hoyt Says Don't Gamble to Promote Gambling

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Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.

Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.

The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.

If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.

by Angela Natividad    Apr-18-07    
Topic: Campaigns, Celebrity, Online







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