If You Watch One of These Cree Light Bulb Ads You Will Want to Watch All Eight

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Nothing could make us yawn wider then receiving a new campaign for a light bulb brand. But when the emails says "the campaign is a copywriter wet dream," our interest is peaked.

And this campaign from Raleigh-based Baldwin& is, indeed, peak-worthy. Featuring the entrancing Lance Reddick, known for his roles in Fringe and The Wire, we are thrust into a world of choice which pits the Cree LED light bulb against other, less innovative bulbs.

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by Steve Hall    May- 7-14    
Topic: Campaigns



Subservient Chicken Returns For 10th Anniversary. Will It Live Up to the Original?

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When Barbarian Group and CP+B unleashed Burger King's Subservient Chicken ten years ago, the work was lauded as some of the best and weirdest ever to come from the brand. Well the brand is bringing the man in a chicken suit back for a redo. Sort of.

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by Steve Hall    Apr-28-14    
Topic: Campaigns



Two Tales Brewery Aims to Eradicate America of Idiotic Sagging Pants Trend

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Whenever you see some idiot wearing their jeans halfway down their ass, don't you just want to walk up to them, punch them in the face and tell them they look like an idiot? Hey, maybe it's just us but we bet there are other out there who hate this fashion trend that, believe it or not, is still with us.

Working with Y&R Prague, Two Tales Brewery is out to put a stop to this fashion travesty by donating thousands of belts to those in need. For every six pack of Two Tales purchased, the brand promises to donate a belt to those in need.

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by Steve Hall    Apr-25-14    
Topic: Campaigns



In Strange Shift, Victor & Spoils Creates Non-Crowdsourced Traditional Bank Campaign

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Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.

The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.

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by Steve Hall    Apr-16-14    
Topic: Campaigns



TNT Ponders the Drama of A Skunk in A Crowded Elevator

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Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.

If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.

These new images will initially be used in Germany and Mexico, and later in a number of other countries.

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by Steve Hall    Apr-14-14    
Topic: Campaigns



Holland's Pim de Koel Aims to Teach Americans What's Really Cool

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Remember Pim de Koel? The guy from Holland who, last year, was all about what's cool and why Holland has it in spades. Created by Mustache, the video garnered upwards of one million views.

Now, Pim de Koel is back and he's pondering the question, "Can cool be taught?" In episode one of new video series, also created by Mustache, Holland's King of Cool grabs one American and teaches him Holland's original cool.

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by Steve Hall    Apr- 8-14    
Topic: Campaigns



Watch These 3 Guys Fail Miserably at Home Improvement

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These BBDO New York-created ads for Lowe's will give anyone who has ever engaged in a bit of home improvement a big chuckle. If you've been there, you know it never goes as swimmingly as you thought it would at the outset.

Three new commercials, Ceiling Fan, Bathroom Tile and Bench Swing, acknowledge this truism and promise to offer help.

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by Steve Hall    Mar- 4-14    
Topic: Campaigns



You Won't Believe What This Military-Themed Ad is Selling

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And you will probably hate yourself for clicking through that ridiculous tease of a headline. In any event, TBWA Israel is out with a campaign that ams to get kids to love pasta. Touting Sugat's playfully-shaped pasta, the campaign uses a military theme following the familiar "It's a plane" approach parents use to get their little ones to eat.

Expect that Sugat pasta is so awesome, these techniques will no longer need to be deployed. And so the ads which carry the tagline, "No Need For Maneuvers," depict a decrepit looking warehouse where all the "open wide," "it's a plane," and "yummy, yummy" military-themed spoons have gone to collect dust.

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by Steve Hall    Feb-18-14    
Topic: Campaigns



How A Monsoon, A Chicken And A Dose of Gravity Sell Suitcases

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Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.

In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.

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by Steve Hall    Feb-10-14    
Topic: Campaigns



Four Reasons Dogs Are Way More Amusing Than Humans

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OK these are awesome! What's awesome? These Carmichael Lynch-created spots for Subaru, part of the brand's Dog Tested, Dog Approved campaign. In four spots, a family of four dogs, The Barkleys, re-enact typical human scenarios that happen to involved a car.

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by Steve Hall    Jan-17-14    
Topic: Campaigns










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