Sean Combs And Crew Drink Ciroc in Vegas

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In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.

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by Steve Hall    Dec-15-11    
Topic: Campaigns, Celebrity, Commercials



Google Galaxy Nexus Gives iPhone Run For It's Money

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Mullen is out with new work for the Google Galaxy Nexus phone with the Android 4.0 OS. Each of three spots focuses on a specific feature of the phone and a fourth wraps it all up in one. Smile highlights the facial recognition unlock feature. Bohemiams and Social MC's focuses on Google+ Hangouts. And Calling All focuses on everything else; Beam, the panoramic camera and voice typing.

Check out all the commercial below.

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by Steve Hall    Dec-15-11    
Topic: Campaigns



Three Ways to Get New Sneakers For Christmas

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Looks like Footlocker is up to their old tricks again. After having explored the sneaker spanking fetish and the orgasmic qualities of footwear, the brand is now exploring drug use, teen pregnancy and masturbation. Yea. We're not making this up. Check out the three new commercials below. Never before have sneakers been sold with such...hmm...such blunt abandon.

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by Steve Hall    Dec-12-11    
Topic: Brands, Campaigns, Commercials, Strange



Leo Burnett Leaves Laundry Detergent Cliches Behind

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Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.

Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.

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by Steve Hall    Dec- 2-11    
Topic: Brands, Campaigns



Gordon Ramsey, Bette Midler Go Overboard For Acura

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Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season

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by Steve Hall    Nov-22-11    
Topic: Brands, Campaigns, Celebrity



Obama Kisses, Damon Swears, Situation Sues, Altoids Explains

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- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.

- See Matt Damon talk shit.

- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.

- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.

- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.

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by Steve Hall    Nov-17-11    
Topic: Brands, Campaigns, Celebrity, Policy, Video



Winter Coat Maker Uses Guy Who Doesn't Need Coat to Sell Coat

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You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.

What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.

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by Steve Hall    Nov-17-11    
Topic: Campaigns, Strange, Video



Comcast Says Don't Be A Dick (Dish) Head

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We'd really like to have been walking the hallways of Goodby, Silverstein & Partners while they were developing this new campaign for Comcast XFINITY. The campaign, which rebuts claims made by satellite providers, urges people not to be a Dish Head. We just wonder how long it took before everyone in the agency began referring to it as the dick head campaign.

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by Steve Hall    Nov-15-11    
Topic: Campaigns



Volkswagen GTI Goes Back to the Future

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It would seem VolkswagenUK would like us to believe it's new 35th anniversary Golf GTI has suddenly been given Back to the Future-like time travel capabilities. During a "press conference" the new vehicle is introduced. Test drivers then emerge and take the car for a spin only to disappear leaving flaming tire tracks.

We are then invited to check out the brand's Facebook page where we can view videos of the time traveling GTI which appears at various times in Volkswagen's history including at Volkswagen's German headquarters at Wolfsburg in 1976. Check it all out here.

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by Steve Hall    Nov-14-11    
Topic: Campaigns



Wodka Vodka Delivers Escort Quality With Hooker Pricing

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Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, "Escort Quality. Hooker Pricing." It was pitched to us in an email which read, "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"

Apparently they are free to say this sort of thing because the email also informed Wodka Vodka "has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel."

So yea. Get your cheap on with some Wodka Vodka tonight.

by Steve Hall    Nov- 4-11    
Topic: Campaigns, Creative Commentary










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