Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.
Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.
The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.
If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.
If you want to see the dedication the English have towards their football clubs, you need not look any further than these Mother-created videos which portray the various chairmen of several football clubs behaving oddly such as donning sumo suits, pushing pudding across a field by nose, getting tattoos and enduring chest hair removal. They're weird in the English way which, to some, makes them good. Oh, it's all part of Coke's buy a player campaign.
...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.
But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.
Fame is fickle. Snubbed at a casting call for a recent Air Canada ad, some disgruntled geese launch a weird online campaign that covers all the requisite Web 2.0 bases:
AllRecipes (This was probably going the extra mile.)
Oh, and in case you wondered what the point was, it's for a contest to win free tickets. Woo-hoo. The campaign, entitled The Great Migration, was orchestrated by Marketel.
Last fall Crowne Plaza Hotel hired Fallon Minneapolis to kick up a golf affinity program along with the hotel's Invitational at Colonial PGA Tournament. The agency put an odd combination of golfers together such as David Feherty, Natalie Gulbis, Dan Jenkins, George Lopez, Lee Trevino, and Alice Cooper and filmed the results. Alice Cooper in a conference room talking about golf is just way, way out of place. But, it seems to work. There's several spots in the series. One can be viewed here.
Some print campaigns are just so odd they make you stop and look. This Killer Jeans effort is one such campaign. Touting its Immortal Jeans line, we've got a Disney Test Track/crash test dummy-style approach with the required auto babe. We've got the hipster base jumper and we've got a mine sweeper crew. Get it? Dangerous situations? Killer Jeans? Good. We didn't want to have to spell it out for you.
Bates Enterprise Mumbai created the campaign.
Watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off. Yes, these new Venables Bell & Partners-created spots are powerful. Very powerful. Shot in single continuous takes and directed by the brilliant Darren Aronofsky, the four spots explore the effect of Meth not just on the individual but also on that individual's friends and family. A girlfriend gets sold for drug money. A mother gets hit by her drug-addled son while he steals her money. An overdosed girl gets dumped at the hospital by her "friends." A husband and wife lock their out-of-control son out of their home. Powerful stuff, indeed.
Putting that reverse psychology argument to rest, Mt. St. Vincent University contends it worked for them -- and they have data to prove it.
Alongside Extreme Group MSVU launched Good Thing, a campaign that courts savvy new students by telling them not to attend the university because it would ruin their small class sizes and good vibe. Shirts were printed with "Seriously. Don't come here. We've got a good thing going."
Featured at Empire Theatres, a popular hangout, and online, early creative consists of sharp graphic design (1, 2, 3) then, later, more casual animation (4, 5, 6) instead of ho-hum study-on-the-lawn photos. Nice work.
Apparently future co-eds thought so too. Applications leaped 7.8 percent and visits to the site saw an 18.5 percent jump compared to the same time in 2005. Who'd have guessed disinterest -- even feigned disinterest -- is magnetic?
Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.
To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.
Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.
The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.
For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.
MS&L Digital helped launch this weird new site called Get Your Game Feet On, a perhaps dead-on attempt at making Novartis' Lamisil AT Gel more jock friendly.
We weren't deeply moved by hosts Mike and Mike's feel-good product pushing (it's really hard to take feet seriously) but we kind of liked the hoop shot game and thought the talking socks were sort of funny. That is, until we remembered Lamb Chop and got really bummed out. It's not every day that your favourite talking sock dies.