Sally Spend-a-Lot Nets New Clientele with Silly Song, Credit Tips

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Apparently animation is a wildly effective means of chaining co-eds to debt.

For the credit card peddlers at Chase, Superfad puts together a new spot called Sally Spends-a-Lot. It would be cute if it weren't so garish.

The promotion is running heavily on Facebook instead of MySpace. Le gasp.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns



Volvo Turns Opinions Into Ads

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For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns, Commercials, Online



Hoyt Says Don't Gamble to Promote Gambling

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Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.

Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.

The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.

If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.

by Angela Natividad    Apr-18-07    
Topic: Campaigns, Celebrity, Online



English Humor Highlighted in Coke Football Campaign

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If you want to see the dedication the English have towards their football clubs, you need not look any further than these Mother-created videos which portray the various chairmen of several football clubs behaving oddly such as donning sumo suits, pushing pudding across a field by nose, getting tattoos and enduring chest hair removal. They're weird in the English way which, to some, makes them good. Oh, it's all part of Coke's buy a player campaign.

by Steve Hall    Apr-17-07    
Topic: Campaigns, Video



Vera Wang Inaugurated HP First Lady

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...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.

But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.

by Angela Natividad    Apr-17-07    
Topic: Campaigns, Celebrity, Commercials, Television



Geese Get Snubbed, Enact Internet Retribution

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Fame is fickle. Snubbed at a casting call for a recent Air Canada ad, some disgruntled geese launch a weird online campaign that covers all the requisite Web 2.0 bases:

Myspace
Flickr
Youtube
Friendster
LinkedIn
AllRecipes (This was probably going the extra mile.)

Oh, and in case you wondered what the point was, it's for a contest to win free tickets. Woo-hoo. The campaign, entitled The Great Migration, was orchestrated by Marketel.

by Angela Natividad    Apr-16-07    
Topic: Campaigns, Guerilla, Online



Alice Cooper, George Lopez, Others Rap About Golf

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Last fall Crowne Plaza Hotel hired Fallon Minneapolis to kick up a golf affinity program along with the hotel's Invitational at Colonial PGA Tournament. The agency put an odd combination of golfers together such as David Feherty, Natalie Gulbis, Dan Jenkins, George Lopez, Lee Trevino, and Alice Cooper and filmed the results. Alice Cooper in a conference room talking about golf is just way, way out of place. But, it seems to work. There's several spots in the series. One can be viewed here.

by Steve Hall    Apr-15-07    
Topic: Campaigns, Commercials, Good



Killer Jeans Take On Killer Situations

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Some print campaigns are just so odd they make you stop and look. This Killer Jeans effort is one such campaign. Touting its Immortal Jeans line, we've got a Disney Test Track/crash test dummy-style approach with the required auto babe. We've got the hipster base jumper and we've got a mine sweeper crew. Get it? Dangerous situations? Killer Jeans? Good. We didn't want to have to spell it out for you.

Bates Enterprise Mumbai created the campaign.

by Steve Hall    Apr-13-07    
Topic: Campaigns, Good, Magazine



Montana Meth Campaign Instills Anger, Despair, Retribution

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Watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off. Yes, these new Venables Bell & Partners-created spots are powerful. Very powerful. Shot in single continuous takes and directed by the brilliant Darren Aronofsky, the four spots explore the effect of Meth not just on the individual but also on that individual's friends and family. A girlfriend gets sold for drug money. A mother gets hit by her drug-addled son while he steals her money. An overdosed girl gets dumped at the hospital by her "friends." A husband and wife lock their out-of-control son out of their home. Powerful stuff, indeed.

more »

by Steve Hall    Apr-13-07    
Topic: Best, Campaigns



MSVU Says 'Don't Come Here,' Students Respond in Droves

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Putting that reverse psychology argument to rest, Mt. St. Vincent University contends it worked for them -- and they have data to prove it.

Alongside Extreme Group MSVU launched Good Thing, a campaign that courts savvy new students by telling them not to attend the university because it would ruin their small class sizes and good vibe. Shirts were printed with "Seriously. Don't come here. We've got a good thing going."

Featured at Empire Theatres, a popular hangout, and online, early creative consists of sharp graphic design (1, 2, 3) then, later, more casual animation (4, 5, 6) instead of ho-hum study-on-the-lawn photos. Nice work.

Apparently future co-eds thought so too. Applications leaped 7.8 percent and visits to the site saw an 18.5 percent jump compared to the same time in 2005. Who'd have guessed disinterest -- even feigned disinterest -- is magnetic?

by Angela Natividad    Apr-13-07    
Topic: Campaigns, Good










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