PROMO Launches Advergame for Advertisers

promo_marketer_challenge.jpg

Inspired by the menagerie of ad-smothered games, someone took it upon himself to go, "By gad - we should make ad games for advertisers!" This dangerous stream of thought yielded the PROMO Marketer's Challenge, a drably-coloured trivia challenge on the ad industry -- complete, of course, with ads.

The purpose of the game is to get talk out about PROMO magazine, which covers promotions and integrated marketing and is prepping for a relaunch. Redesign teasers are interspersed not-so-subtly throughout; in fact, we've played enough times to merit a free subscription CPM-wise. Are you listening, PROMO? Your SPREADS are engraved behind our EYELIDS.

by Angela Natividad    Apr- 9-07    
Topic: Campaigns, Games, Online



Ford Pairs Fetuses and Fuel for Enviro-Friendly Campaign

baby_elephant.jpg
Green is hot, with everybody from Lexus to New Belgium promoting environmental initiatives. To keep apace, Ford of Europe launches an interesting campaign to promote vehicles powered by Flexifuel, a fun little term for bio-ethanol.

Sentimentally pinned "For the Next Generation," the effort features images of "ecologically sensitive animals all on the verge of birth," using a motherly touch to remain anatomically correct and imagine the insides of mothers without actually invading animals to create them.

The work is lovely but there's something completely bizarre about using fetuses to sell fuel. Well, stranger pairings have happened. AdCritic.com wryly notes it'll definitely win the hearts of Pro-Lifers.

The campaign kicks off in Sweden.

by Angela Natividad    Apr- 7-07    
Topic: Campaigns, Good



Macy's Deploys 'Brand Ambassadors' on College Conversion Mission

american_rag.jpg

Macy's just launched a campaign designed to harness the power of WOM on eight campuses nationwide. The pilot brand is American Rag, and students are the vehicle.

American Rag enthusiasts were chosen as brand ambassadors to promote a contest at their respective schools. As they walk around all ragged-out, they encourage peers to design a print for the brand. The goal is to create foot traffic at Macy's stores located nearby.

If American Rag wants to succeed it would do well to change its name. There's already an American Eagle and an American Apparel, both of which pretty much own the niche Macy's is shooting for.

Plus, something about it makes us think along the lines of Jordache, Mossimo and other hopeful big-brands now confined to big boxes.

But hey, in the end the co-eds will decide.

by Angela Natividad    Apr- 7-07    
Topic: Brands, Campaigns, Good, Word of Mouth



CitiBank Courts Co-Eds with Character Credit Cards

citibank.jpg

We were lollygagging on MySpace because apparently we never have anything better to do (this is our second mention this evening) when a funny Citibank ad caught our eye.

To promote its student-targeted credit cards Citi's got this weird campaign with haphazardly drawn college students. In the one we saw, the head of an oft-complimented girl expands until she floats away like a balloon.

The co-ed courting credit cards include Citi Bronze (for Jet Setters), Citi Dividend Platinum (for the Cash Fan) and the Citi MTVU card (for the Rewards Junkie).

We love little characterizations like that. What better way to sniggle us into a frightening APR than to give each one a personality? If we weren't debating Jet Setters or Rewards Junkies we'd probably still be on Rachel or Monica.

by Angela Natividad    Apr- 6-07    
Topic: Campaigns, Good, Online



MingleNow Launches Beer-Focused Social Networking Effort

clink_herestobeer.jpg

Nothing brings people together like the promise of intoxication. Leveraging its ongoing love affair with Anheuser-Busch, MingleNow launches Clink, an "innovative new social networking promotion" where trend-setting adults can upload pictures of themselves enjoying beer.

"Supporting this niche social media outlet where people actively engage in sharing stories and images reinforces the honesty and authenticity of socializing over a beer," says EVP Bob Lachky for the global industry development sector of Anheuser-Busch.

more »

by Angela Natividad    Apr- 6-07    
Topic: Campaigns, Good, Online



Hookers, Surgeons, Cooks Discuss Top Ten Requests

mtv_latin_surgeon.jpg

Yesterday, MTV Latin America launched a new campaign to promote the network's evening series "The Ten Most Requested". The campaign was created by Miami-based creative agency la comunidad, and directed by Jorge Colon of production company Letca Films.

The spots, which were shot in Miami, focus on the top 10 requests a variety of professionals receive while on the job. For instance, in "Surgeon," a plastic surgeon in the midst of operating on a patient recites a litany of his most popular improvement requests - including breast implants, male enhancement, and nose jobs.

There's only so many ways you can talk about a top ten anything and, for us, this is one of the more inventive ones but, as always, we're sure you'll tell us we're full of shit if, in fact, we actually are. And unlike Bob Garfield, we don't claim to have got it wrong only a few times. Check out the three spots here.

by Steve Hall    Apr- 6-07    
Topic: Cable, Campaigns, Commercials, Good



Match.com Looks Us in the Eye and Propositions, We Reject

match_com_stare.jpg

The cool thing about True.com is that their campaigns are racy, generally consistent and immediately recognizable. Those three components are kind of a big deal when you're trying to brand build.

There once was a time when Match.com was cool, but they've since run in a thousand confusing directions. We were surfing around this afternoon when we came across their latest shot in the dark.

This guy invites you to stare. Then he turns around and starts talking to you. Like, out of the ad, to you. Then he goes, "What are you waiting for?"

We looked around. It wasn't 2 AM. We weren't between scenes in a Lifetime movie. There was no local-singles 800 number to dial. And we were confused.

by Angela Natividad    Apr- 5-07    
Topic: Bad, Campaigns, Online



10-Year-Old Susie Flynn Petitions for POTUS

su_flynn.jpg

Tired of lies, bored with Nader and irritated by the '08 POTUS-race-cum-Myspace-popularity-contest?

Vote for 10-year-old Susie Flynn who, in the still-pure well of her heart, promises "every child in America will get the health insurance he or she deserves" if she wins.

Campaign videos and petition available on-site. Little Susie is taking war chest funding from the spin-docs at Fallon, Minneapolis on behalf of the Children's Defense Fund, who want to build awareness about the child health care crisis in the US.

In a small but recent victory for the Susie party, Congressman Bobby Scott introduced HR 1688, The All Healthy Children Act, to provide all children and moms-to-be with health care access, including the 9 million uninsured kids out yonder. Brava. Government dosh is better spent pushing swings than picking cat-fights in the East.

by Angela Natividad    Apr- 5-07    
Topic: Agencies, Campaigns, Social



Clowns and Boxers Recruited for Chicago Exchange Campaign

CBOE_boxer.jpg

Chicago's Flow Creative has whipped up a fun campaign for what sounds like a seriously mundane business, Chicago Board Options Exchange which has fun with clown surgeons who don't know how to operate and boxers who think oven mitts will do the trick. This is one of those campaigns that only makes sense if your in the financial industry. Otherwise, when you hear the close of the clown spot which says "when it comes to options, there's no substitute for CBOE." you'll just respond by asking, "Huh?"

by Steve Hall    Apr- 5-07    
Topic: Campaigns, Commercials, Good, Magazine, Television



Coffee Intake Reduced With FedEx/Kinkos' Print Online

fedex_kinkos_allnighter.jpg

You've got to wonder about a person who would accept money to sleep on a desk...in public..all day long. On second thought, what's to wonder? It's a perfect gig. Get paid to sleep. That's what FedEx Kinko's did as part of its No More Allnighters promotion which promotes the company's Print Online service. There's also an "explore the cubicle" website and a video in which a guy consumes the necessary liquid to perform an allnighter. Good stuff.

by Steve Hall    Apr- 5-07    
Topic: Campaigns, Commercials, Good, Online










Featured FREE Resource: