With rss-fed online banners, 33 topic-specific print ads, an online game, screensavers, television and an in-cinema game, MSNBC has kicked off an ad campaign with the tagline "The Fuller Spectrum of News" "which exemplifies the captivating journey and multiple perspectives of news, entertainment and information consumers explore on the site." Hmm. whatever happened to just reporting the news? Oh yea, everyone else does that. Marketing 101: product differentiation. Silly us. Anyway, SS+K created the campiagn, BEAM is handling online executions and Fuel Industries whipped up "Newsbreaker" the RSS-fed online and in-cinema game. Check out the creative here.
As kids we actually thought Kwik-E-Mart was a real but mislabeled place, and now Seven Eleven will make the mistake easier for the next generation to make by (possibly) gussing up 11 of their stores as Kwik-E-Marts.
The liaison hasn't been officially inked but it's part of a joint promotional effort for The Simpsons Movie. The tricked-out stores will include beloved Simpsons products like Buzz Cola, KrustyO's Cereal and Squishees.
This would be way funnier if Kwik-E-Mart rip-offs didn't already exist. As things stand, a chain of stores toting the name exist in Minnesota. Strangely, there is also one in downtown Pittsburgh. And while you probably can't get KrustyO's at these locales you can probably get Spooners, which can't be much better and boast an equally psychotic-looking mascot.
We have a love/hate relationship with Candystand, whom we've reviewed so often we ought to be on their payroll.
We think they know it.
To fully leverage our weakness for time-wasting single-person games and sell us candy at the same time, they've come out with yet another such offering called Orbit Spherez. (Guess what candy they're pushing.) It merits a NSFW rating. Be careful.
Our only big beef: what's up with the laggage? We are not fans of laggage.
Since Jurassic Park we are wary of anything involving labs, dinosaurs and the promise of sex. But for some odd reason Schick sees this as the perfect formula for their latest slew of homepage-worthy marketing schemes.
We're experiencing unpleasant early 90's nostalgia with this Dino Hunters thing they're doing. The promo page assures the uncertain that "Comedy, sex and nasty ol' lizards abound in this free game about hunting dinosaurs" - and we don't know how or why that sells razors (the thought of running one blade, much less four, over gigantor scaly skin makes our stomachs clench) but perhaps it does.
The sex component is a burden mainly carried by the token ditzy blonde Candy. In a perfect world hot cartoon characters would be smart and not vapid because the point of being able to create is to correct the shortcomings of reality, yeah? No.
Um, yea, like does anyone use Wite Out anymore? Like who would need it? It's not like anyone uses a typewriter anymore. A simple tap of the backspace key and you're good to go. Apparently, some people must still use the product as the company still advertises...and rather humorously in this recent campaign which has fun with with missing letters and such. Check it out here. Of course, the whole thing could just be some eager ad student's spec work.
Adding even more to the dumb dad/idiot man trend, these two (1, 2) new commercials for Holiday Inn and its position as Official Hotel of Major League Baseball pit four idiots against Cal Ripken so they can make asses of themselves. Is it really a good thing to portray your potential customer as an idiot and then expect them to hand over their hard-earned dollars to you? We think not. Oh sure, we're not the dumb one. It's that one idiot from left field we can all laugh at so that we can feel better our ourselves. Still, does every man in every commercial have to come off like an idiot? Oh wait, don't answer that. If we make all men smart in commercials, we'll have to stop treating women like eye candy in commercials and that would be a very bad thing. Bring on the dumb dads. Maybe we'll get more ads like this.
Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.
We're late getting to these but these Ministry of Health in Portugal ads created by McCann Portugal are great. The imagery is fun and playful but the message is very serious: don't screw around with your health. Be sure to monitor your blood pressure and cholesterol level before it's too late.
In one ad, we see a huge teddy bear dressed as a doctor with a inflatable giraffe/nurse in a doll room attending a sick woman. In the other one, a man is alone at night in an emergency room made with Lego. See both ads here and here.
While trolling our usual palette of sites we were unpleasantly distracted by a Hellraiser-esque video of a girl affixing clothespins to her face. The ad gave us an unpleasant start and after clicking onward we found ourselves at Boredom Hurts, allegedly founded by Colin Padden, first to pin and air the latest (and perhaps most common) reason to pop pills: boredom.
Clicking on a beaker marked "Cure" (very "Eat me" a la Alice in Wonderland) reveals a timer counting down four more days until the latest alternative to Xanax is revealed. Can't wait to see what genius is behind this campaign. We hope it's not Vista again.
Adworld: the next Big Pharma? Everybody from Earthlink to P&G is trying to push a diagnosis for a product cocktail.
Update: an Adrants reader reports a "view source" check on the site reveals Ford URLs. Bleh. The boredom connection is apt.
Becky C., publisher of Just A Girl In Short Shorts Talking About Whatever (and, yes, she looks good in her short shorts), has written a piece entitled Girl on Girl Advertising which examines advertising that features women with women and may or may not portray a lesbian relationship. She points to ads from Skyy Vodka, Banana Republic, Beefeater, Cartier, Abercrombie & Fitch and several others and wonders why there aren't more positing men would respond to these ads as well as women because, after all, what man doesn't like to see two women together?
She cites a study which finds gay male ads are ten times more prevalent than lesbian focused ads and also posits marketers are missing out on an important point: bi and lesbian girls love to shop just as much as straight girls. She's right. Bring on the girl on girl ads.
UPDATE: Actually, Becky C. seems to be misleading us a bit regarding her appearance. An Adrants reader tells us the Beck C. picture is really actress Andrea Bogart with whom he claims to have gone to school. Well, I guess you can't blame a girl for wanting to look hot is denim shirts.