Wite Out Plays Word Games

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Um, yea, like does anyone use Wite Out anymore? Like who would need it? It's not like anyone uses a typewriter anymore. A simple tap of the backspace key and you're good to go. Apparently, some people must still use the product as the company still advertises...and rather humorously in this recent campaign which has fun with with missing letters and such. Check it out here. Of course, the whole thing could just be some eager ad student's spec work.

by Steve Hall    Apr- 1-07    
Topic: Campaigns, Magazine



Holiday Inn Continues Stupid Man Trend With Cal Ripken Spots

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Adding even more to the dumb dad/idiot man trend, these two (1, 2) new commercials for Holiday Inn and its position as Official Hotel of Major League Baseball pit four idiots against Cal Ripken so they can make asses of themselves. Is it really a good thing to portray your potential customer as an idiot and then expect them to hand over their hard-earned dollars to you? We think not. Oh sure, we're not the dumb one. It's that one idiot from left field we can all laugh at so that we can feel better our ourselves. Still, does every man in every commercial have to come off like an idiot? Oh wait, don't answer that. If we make all men smart in commercials, we'll have to stop treating women like eye candy in commercials and that would be a very bad thing. Bring on the dumb dads. Maybe we'll get more ads like this.

by Steve Hall    Mar-30-07    
Topic: Bad, Campaigns, Commercials



Mattres Maker Solves Our Obsession With Staying Awake

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Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.

by Steve Hall    Mar-30-07    
Topic: Campaigns, Commercials, Good, Television



Playful Hospital Room Delivers Serious Message

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We're late getting to these but these Ministry of Health in Portugal ads created by McCann Portugal are great. The imagery is fun and playful but the message is very serious: don't screw around with your health. Be sure to monitor your blood pressure and cholesterol level before it's too late.

In one ad, we see a huge teddy bear dressed as a doctor with a inflatable giraffe/nurse in a doll room attending a sick woman. In the other one, a man is alone at night in an emergency room made with Lego. See both ads here and here.

by Steve Hall    Mar-29-07    
Topic: Campaigns, Good, Magazine



Boredom is the Next Pseudo-Disease

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While trolling our usual palette of sites we were unpleasantly distracted by a Hellraiser-esque video of a girl affixing clothespins to her face. The ad gave us an unpleasant start and after clicking onward we found ourselves at Boredom Hurts, allegedly founded by Colin Padden, first to pin and air the latest (and perhaps most common) reason to pop pills: boredom.

Clicking on a beaker marked "Cure" (very "Eat me" a la Alice in Wonderland) reveals a timer counting down four more days until the latest alternative to Xanax is revealed. Can't wait to see what genius is behind this campaign. We hope it's not Vista again.

Adworld: the next Big Pharma? Everybody from Earthlink to P&G is trying to push a diagnosis for a product cocktail.

Update: an Adrants reader reports a "view source" check on the site reveals Ford URLs. Bleh. The boredom connection is apt.

by Angela Natividad    Mar-29-07    
Topic: Campaigns, Online, Strange



Girl in Shorts Says There's Not Enough Girl on Girl Advertising

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Becky C., publisher of Just A Girl In Short Shorts Talking About Whatever (and, yes, she looks good in her short shorts), has written a piece entitled Girl on Girl Advertising which examines advertising that features women with women and may or may not portray a lesbian relationship. She points to ads from Skyy Vodka, Banana Republic, Beefeater, Cartier, Abercrombie & Fitch and several others and wonders why there aren't more positing men would respond to these ads as well as women because, after all, what man doesn't like to see two women together?

She cites a study which finds gay male ads are ten times more prevalent than lesbian focused ads and also posits marketers are missing out on an important point: bi and lesbian girls love to shop just as much as straight girls. She's right. Bring on the girl on girl ads.

UPDATE: Actually, Becky C. seems to be misleading us a bit regarding her appearance. An Adrants reader tells us the Beck C. picture is really actress Andrea Bogart with whom he claims to have gone to school. Well, I guess you can't blame a girl for wanting to look hot is denim shirts.

by Steve Hall    Mar-28-07    
Topic: Campaigns, Opinion, Trends and Culture



Amphibious Creatures Handle Denver's Water Needs

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To explain why Denver Water workers are so adept at handling the Mile High city's water needs, Sukle Advertising & Design went on a reconnaissance mission inside the bowels of Denver's water operation and found the answer. Apparently, Denver Water workers are amphibious creatures and Sukle decided to feature them in a new print campaign. See two more version of the print ads here and here.

by Steve Hall    Mar-27-07    
Topic: Campaigns, Good, Magazine



Somehow Buffalo and Beaver Sells Rental Cars

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We are at a loss at coming up with an explanation as to what a beaver and a buffalo have to do with highlighting Alamo rental's new kiosks other than for pure "odd factor." In two Fallon-created, Moo-produced commercials, the two animals get all buddy-buddy-like with the beaver taking on the smart guy role and the buffalo the doofus role all to explain why Alamo's kiosks aren't being used as much as they should. See the spots here and here and tell us if we're right or full of...excrement.

by Steve Hall    Mar-26-07    
Topic: Bad, Brands, Campaigns, Commercials, Strange



Even Diseases Do MySpace

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We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.

We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.

Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.

by Angela Natividad    Mar-23-07    
Topic: Campaigns, Online, Strange



Nissan Dives Headfirst Into Hip-Hop, Hits Head

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It's always a little risky when major corporations try to wedge themselves into a subculture that hasn't invited them in.

Hiphop-Ads hustles us in the direction of the latest leg of Nissan's "SHIFT" campaign, entitled "SHIFT_Respect." (Insert cringe here.) With a highlight on the Tokyo hip-hop subculture, the campaign aims to illustrate the iffy ethos, "The Black Experience is everywhere."

It's a fine line Nissan walks. "The Black Experience is everywhere"? It just pokes nerves all around - among those sensitive about what it is to be black, those who feel Asians and other non-white or black minorities do nothing but throw themselves behind majority trends, and those concerned about the commoditization of hip-hop.

Did you have to say The Black Experience is everywhere? Who knows, maybe it's genius. At least it starts a conversation. We'll totally ignore the fact that it's a conversation that gets rehashed more than the sum total of celebutrash trolling bars without panties.

by Angela Natividad    Mar-22-07    
Topic: Campaigns, Magazine, Opinion










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