Newcastle Makes Billboard Debut with Smoothness Authority Campaign

newcastle_ale.jpg

Newcastle dips its toe into national print media with a gargantuan effort orchestrated by VitroRobertson. To add personality to the popular brown ale they're focusing on out-of-box interactive efforts, like these smoothie and tango ads promoting the beer's smoothness.

Billboard-to-print versions like Snake Farm and Golf Academy present the interactivity opportunity with phone numbers that, when called, allow consumers to audibly experience a smoothness authority lauding the beer.

Our local library had a similar call-in service for children who wanted stories read to them but whose parents were too busy. We hope there isn't any confusion. Imagine the potential havoc of all those latchkey kids calling beer people for a soothing morality tale.

by Angela Natividad    Mar- 9-07    
Topic: Brands, Campaigns, Good, Magazine, Outdoor



Global Disasters Used to Promote Blood Donation

Jeevan_2.jpg

Using the Indonesian earthquake, September 11 and Black Tuesday for imagery, a blood drive campaign for India's Jeevan Blood Bank goes for the dramatic reminding people it's not just during disasters that people need blood. It's every day. Of course, to get the campaign's message, one has to read the tiny red type at the bottom of the ad. See the other two ads here.

by Steve Hall    Mar- 8-07    
Topic: Campaigns



Texas Rangers Fans Don't Smell Scented Candles

candle_baseball.jpg

As a guy with a girlfriend or a wife, you know you've found yourself in situations where, if you were to view them as a third party, you'd cringe and wonder what the hell happened to your manishness. That's the plight in which the guy in this Texas Rangers commercial finds himself. Thankfully, the campaign's tagline, "You could use some baseball," has the cure.

The campaign, created by Austin-based Door Number 3, consists of three television commercials and an outdoor effort (PDF).

by Steve Hall    Mar- 8-07    
Topic: Campaigns, Commercials, Good, Outdoor, Television



Farmers Do Strange Things For Accounting Software

REPRINT_FP07_skate.jpg

If you've ever read a farming magazine, you know they're full of bland looking ads for tractors, milking equipment, barn stantions, feed mixtures, silage blowers and all sorts of other things you've never heard of. To cut through all that boring clutter John Deere (yes, the tractor people) have, with help from Yamamoto Moss Mackenzie, created some decidedly different looking ads to promote their Farm Plan accounting program.

The two ads, Disco Ball and Skateboard, are certainly not your average milk tank ad and we think we think they just might catch a bit of extra attention from your average farmer.

by Steve Hall    Mar- 8-07    
Topic: Campaigns, Good, Magazine



Orbit Plaque Suits Help Fight Plaque

orbit_plaque_fight.jpg

With their usual oddball style, The Perlorian Brothers have delivered another campaign for AMV BBDO London client Wrigley. The two spots illustrate the plaque-fighting qualities of Orbit gum by dressing people up in plaque-fighting suits and havening them fight plaque while accompanied by...a street musician. How very hip. Or weird. Or whatever.

by Steve Hall    Mar- 5-07    
Topic: Campaigns, Commercials, Strange



Red Campaign Tanks Bringing in Just $18 Million

red_campiagn_1.jpg

Oops. That feel good Red campaign isn't working out after all. It seems it took up to an estimated $100 million to bring in $18 million for the charity effort. Not exactly the best ROI for a campaign of any kind. Groups such as Buy Less Crap which we wrote about here have derided the campaign claiming it's stupid to make people spend money to buy stuff when they could just give directly to charity far more efficiently. It's true. While many businesses may need a middle man to function properly, charity is most certainly not one of them.

The star studded campaign which was fronted by Steven Spielberg, Bono, Christy Turlingon, Chris Rock, Oprah Winfrey and others seems to have been a flop. Global Fund Private Sector Head Rajesh Anandan defended the campaign telling Advertising Age, "Red has done as much as we could have hoped for in the short time it has been up and running. The launch cost of this kind of campaign is going to be hugely front loaded. It's a very costly exercise."

more »

by Steve Hall    Mar- 5-07    
Topic: Bad, Campaigns, Celebrity



Lexus' Says Safests Accidents Are Ones That Never Happen

lexus_reverse.jpg

Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.

Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Commercials, Good



Animal Death Celebrated in Crossbow Campaign

horton_cossbow.jpg

Leaving all political correctness to cause groups with nothing to do but bitch about every possible human activity and opinion, this new campaign from Cleveland agency Brokaw for Horton Crossbow, refreshingly, minces no words selling its article of death. With witty slaps in the face like "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs" and "Sometimes the best way to clear your head is to bring one back to mount on the wall," the campaign isn't likely to be well-loved by PETA, the Humane Society or the Society for the Prevention of Cruelty to Animals. We do, however, think Charlton Heston would get a kick out of it.

See the whole campaign here.

by Steve Hall    Mar- 4-07    
Topic: Campaigns, Good, Magazine



St. Pauli Girl Plays 'Guess A Model'

spg1.jpg

In its new campaign, dubbed "Drop Dead Refreshing," St. Pauli Girl is playing a little game with us. Front and center in the brewer's new print campaign is the image of a model Photoshopped to look like beer. As an added twist to the campaign, the model is said to be "renowned and popular" and those who care, can guess the model's identity on the brewers website. Her identity will be revealed this spring.

Look for the ads in March and April issues of Esquire, Maxim, Men's Health, Playboy, Rolling Stone, Backpacker, and Sports Illustrated. Other campaign images are here and here.

by Steve Hall    Mar- 4-07    
Topic: Campaigns, Magazine



Adidas Teases With Athlete's Artwork

adidas_artwork_tease.jpg

For some reason, YouTube has become a channel through which marketers enjoy teasing us with their upcoming campaigns. More and more, clips of upcoming campaigns are appearing on the video site and now it's Adidas' turn to tease us with its next installment of the Impossible is Nothing campaign. The campaign will focus on how various athletes overcame personal challenges as illustrated through...uh...artwork. OK. Can we just have the full campaign, please? View the teasers here, here, here and here.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Video







Stanton Optical


Featured FREE Resource: