In conjunction with design/animation/production team Shilo, ATTIK creates a series of weird virals to promote the Scion xB. We think the Scion xB is ugly as hell, but apparently so does the marketing team and they're using its quirky boxiness as leverage.
We haven't got all the virals, but one called Round to Square involves a standard stick figure hacking away at its face until it achieves a satisfying square appearance that brought back traumatic memories of Mooninites. The video then leads us to Want 2 B Square, an odd interactive wasteland with vestiges of death (like the guillotine at left) all over the place. The site also houses games, which we actually kind of enjoy.
We like the look and feel of the campaign but we're still as likely to start hacking away at our own faces as we are to purchase a Scion.
It's been a while and, unfortunately, it's a bit too late but here's some Leo Burnett-created spots for Chocolate Dipped Altoids we actually like. As the agency bids adieu to the client which is heading to the sunny San Francisco offices of Hal Riney, Leo Burnett can be pleased it created some decent work while in lame duck status. These four spots, produced by Biscuit, create four scenarios in which the intrigue displayed by the onlookers isn't due to what would normally cause intrigue. Each spot has a nice twist and holds attention long enough for the payoff. Don't worry, Leo Burnett. Be happy. Maybe Hall Riney will screw it up and the chocolate dipped weirdos will come running back to you. See all the ads here.
In an attempt to stay relevant post-Jared, Subway unveils Fresh Buzz, which houses a bunch of marginal stars that could use a sex tape career boost, and something called the fit evolution.
A diagram suggests that after discovering french fries and cheeseburgers man got progressively fatter and fatter until discovering Subway Fresh Fit.
We're doubting the veracity of that claim because a recent rerun of South Park not-so-quietly divulges that Jared didn't just get skinny with sandwiches, he got skinny with aides. Fitness aides, that is. Does the fit evolution come with aides? No? Then sorry, Subway. Until the day you can give us the aides we need to get fit like Jared alongside your sandwiches, you're just another chain telling sweet lies.
Newcastle dips its toe into national print media with a gargantuan effort orchestrated by VitroRobertson. To add personality to the popular brown ale they're focusing on out-of-box interactive efforts, like these smoothie and tango ads promoting the beer's smoothness.
Billboard-to-print versions like Snake Farm and Golf Academy present the interactivity opportunity with phone numbers that, when called, allow consumers to audibly experience a smoothness authority lauding the beer.
Our local library had a similar call-in service for children who wanted stories read to them but whose parents were too busy. We hope there isn't any confusion. Imagine the potential havoc of all those latchkey kids calling beer people for a soothing morality tale.
Using the Indonesian earthquake, September 11 and Black Tuesday for imagery, a blood drive campaign for India's Jeevan Blood Bank goes for the dramatic reminding people it's not just during disasters that people need blood. It's every day. Of course, to get the campaign's message, one has to read the tiny red type at the bottom of the ad. See the other two ads here.
As a guy with a girlfriend or a wife, you know you've found yourself in situations where, if you were to view them as a third party, you'd cringe and wonder what the hell happened to your manishness. That's the plight in which the guy in this Texas Rangers commercial finds himself. Thankfully, the campaign's tagline, "You could use some baseball," has the cure.
The campaign, created by Austin-based Door Number 3, consists of three television commercials and an outdoor effort (PDF).
If you've ever read a farming magazine, you know they're full of bland looking ads for tractors, milking equipment, barn stantions, feed mixtures, silage blowers and all sorts of other things you've never heard of. To cut through all that boring clutter John Deere (yes, the tractor people) have, with help from Yamamoto Moss Mackenzie, created some decidedly different looking ads to promote their Farm Plan accounting program.
The two ads, Disco Ball and Skateboard, are certainly not your average milk tank ad and we think we think they just might catch a bit of extra attention from your average farmer.
With their usual oddball style, The Perlorian Brothers have delivered another campaign for AMV BBDO London client Wrigley. The two spots illustrate the plaque-fighting qualities of Orbit gum by dressing people up in plaque-fighting suits and havening them fight plaque while accompanied by...a street musician. How very hip. Or weird. Or whatever.
Oops. That feel good Red campaign isn't working out after all. It seems it took up to an estimated $100 million to bring in $18 million for the charity effort. Not exactly the best ROI for a campaign of any kind. Groups such as Buy Less Crap which we wrote about here have derided the campaign claiming it's stupid to make people spend money to buy stuff when they could just give directly to charity far more efficiently. It's true. While many businesses may need a middle man to function properly, charity is most certainly not one of them.
The star studded campaign which was fronted by Steven Spielberg, Bono, Christy Turlingon, Chris Rock, Oprah Winfrey and others seems to have been a flop. Global Fund Private Sector Head Rajesh Anandan defended the campaign telling Advertising Age, "Red has done as much as we could have hoped for in the short time it has been up and running. The launch cost of this kind of campaign is going to be hugely front loaded. It's a very costly exercise."
Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.
Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.