Wait. Didn't we already do the whole -rename-the-town-for-marketing-purposes-thing already? Wait, what? Mitsubishi really isn't renaming Normal, Illinois EVTown? They're just giving 1,000 electric cars to Mitsubishi residents and outfitting the town with charging stations in an effort illustrate what an all-electirc automotive world would look like on a large scale?
Rapper/songwriter/producer/actor/whatever Trey Songz (aka Tremaine Aldon Neverson) can be seen in new work for street wear clothing brand Rocawear. In the quick :17 teaser, Songz is seen biting his lower lip in anticipation of getting a bit more from the woman he sees disrobe in front of him. He is then seen climbing on top of her in bed to, well, one assumes, have his way with her superfine body.
Yea. All to sell a little bottle of fragrance. Because, after all, i you smell right you are guaranteed to get laid by the hottest chick in the room.
This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.
"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.
Fifteen year old Kendall Jenner, half sister to the Kardashians, is appearing in a new campaign for Australian swimwear brand White Sands. In the campaign, Jenner will appear wearing a low cut, cleavage-baring one piece and a floral bikini. It's all to promote the brand's Spring/Summer collection.
If you're into 15 year olds, there's much more of Kendall to see here. Is 15 too young to parade around scantily-clothed for an ad campaign? Should girls be required to wear burlap sacks until the age of 18?
In a new campaign from TDA_Boulder, Webroot attempts to identify with consumer frustration over computer security. Along with print, outdoor, transit and online, a video mirrors a scenario we are all familiar with; the old-school focus group whereby the moderator tries to get people to boil down concepts to one word.
Well, for these folks, computer security is a four letter word. Or several four letter words strung together so, as one lady says, "if you say it fast, it's one word."
It's all to support the October 4 launch of Webroot's SecureAnywhere cloud-based security product.
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIk is back with more Zeus.
Now Zeus is touting the new limited production Blizzard Pearl xD Release Series 4.0 and the Hot Lava xB Release Series 9.0. The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus's Cradle will make its television debut on Monday.
Lindsay Lohan has been out of the advertising spotlight for quite some time. It's not a secret why. She's been busy with legal and personal matters. Previously spotted in campaigns for Dooney and Bourke, Chanel, Visa, Proactiv, Got Milk and, more recently, Air New Zealand and Marc Ecko, Lohan can now be seen in a new campaign for German fashion label Phillip Plein.
The campaign was shot in Bellagio, Italy. Of Lohan's participation in the campaign, Plein said, "Lindsay is a beautiful, highly acclaimed actress and model. We will be able to create unique images. Refined and luxurious, but also full of sensuality."
- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.
- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.
- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.
- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.
- Blockbuster goes Netflix: separates video rental business from popcorn sales.
- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.
When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."
Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.
Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.
Hey, we're a big fan of getting to the point in advertising, There's far too much distracting crap shoveled into commercial that's, as the experts claim, supposed to entertain. Well last we knew, advertising was supposed to get people off their asses to buy shit. Not sit on the couch and laugh at talking animals or sock puppets.
The spots were created by Allen Kay the man behind the 1976 Xerox Super Bowl ad and the MTA's "See Something Say Something" campaign.