Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, "Escort Quality. Hooker Pricing." It was pitched to us in an email which read, "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"
Apparently they are free to say this sort of thing because the email also informed Wodka Vodka "has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel."
So yea. Get your cheap on with some Wodka Vodka tonight.
Here's how you sell a car. Half the features. Twice the vehicle. Or, in the case of MINI, half the seats. Twice the fun. After all, more than one passenger while you're whipping through winding mountain...er...Istanbul city roads is just distracting and would probably cause the tiny little vehicle to roll too much. But it looks like a lot of fun!
So enjoy the new, two seater from MINI. It's called the Roadster. It's pretty sweet. Just don't expect it to carry too much stuff. Peter Berg directed the commercial. BSUR created the campaign.
BooneOakley is out with a new campaign for Bojangles Restaurants promoting the chain's Big Bo Box, a case of beer-sized box of "chicken, biscuits, fixin's and iced tea." And the ice tea seems to be the most important feature of the box since it's pitted against such oddities as a trophy wife who's actually a trophy, a surgeon who performs a miraculous surgery on himself and a water cooler that's actuality a fountain of youth. But, in the end, it's the tea that's more important. Funny stuff.
Are you a fan of Smallville? Or V? Or just love any chance you can get to stare at Laura Vandervoort? Well, now you can stare more as PETA, otherwise known as celebrity porn for a cause, is out with a new animal rights ad. In the ad, Vandervoort is naked and painted to look like a reptile. The ad's tagline asks, "Whose Skin Are You In?" Of course, the ad is aimed at urging people to "leave wildlife out of your wardrobe."
In a short PSA, Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
And she should know. She played one on TV.
Bloodlines is the new campaign from Doremus New York aimed at building awareness for J&J's Ortho Clinical Diagnostics' Transfusion Medicine franchise. Designed to reach blood bank and hospital management, Bloodlines highlights the caretakers of the world's blood supply.
The ads, shot by Christopher Griffith, capture subject subjects of varying ethnicities and ages. Each black and white portrait shows a patient who has benefited from a transfusion next to a bright red unit of blood.
The campaign, which launches at the Advancing Transfusion and Cellular Therapies Worldwide conference will feature a booth, fully designed in campaign graphics, vertical banners, double column wraps, and a 2-minute film playing on the digital wall boards.
A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.
- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.
- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.
- And let's not overlook that Bug Circus Generator for Snapdragon.
- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.
- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.
- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"
Everybody's waiting for the weekend Loverboy-style. Or at least the race car driver in this new Saatchi & Saatchi-createdToyota Camry commercial is who drives off the track after his pit crew redresses his race car with street legal garb.
In a second spot, we see a man envision all the things he can do and experience with his new Camry as he gets into it and gets ready to drive off to work. Both spots do a nice job illustrating all the features and specs the car has without it getting too feature and spec-y.
In all, there will be six spots. After the initial two, two more will roll out later this year and another two are slated for the Super Bowl and the Toyota Halftime Report.
While Demi Moore and Ashton Kutcher might be having relationship difficulties, Moore is pushing ahead and can be seen in new work for Ann Taylor which has hired Moore to front their holiday ad campaign. It's Moore's second outing with the brand. In the campaign, Moore appears in winteresque scenes moeling fashions that will debut this month.
Or at least that's what this new Clos du Bois campaign would have us believe. Shot by Kyle Alexander for California-based High Wide & Handsome (these agency names are getting stupid...or ingeniously witty depending upon your viewpoint), the campaign is called Fluent in French and features real women (not quite sure what using fake women in wine ads would be like) in every day settings. The settings are, indeed, lush and inviting.