Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.
Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.
Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season
- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.
- See Matt Damon talk shit.
- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.
- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.
- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.
You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.
What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.
We'd really like to have been walking the hallways of Goodby, Silverstein & Partners while they were developing this new campaign for Comcast XFINITY. The campaign, which rebuts claims made by satellite providers, urges people not to be a Dish Head. We just wonder how long it took before everyone in the agency began referring to it as the dick head campaign.
It would seem VolkswagenUK would like us to believe it's new 35th anniversary Golf GTI has suddenly been given Back to the Future-like time travel capabilities. During a "press conference" the new vehicle is introduced. Test drivers then emerge and take the car for a spin only to disappear leaving flaming tire tracks.
We are then invited to check out the brand's Facebook page where we can view videos of the time traveling GTI which appears at various times in Volkswagen's history including at Volkswagen's German headquarters at Wolfsburg in 1976. Check it all out here.
Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, "Escort Quality. Hooker Pricing." It was pitched to us in an email which read, "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"
Apparently they are free to say this sort of thing because the email also informed Wodka Vodka "has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel."
So yea. Get your cheap on with some Wodka Vodka tonight.
Here's how you sell a car. Half the features. Twice the vehicle. Or, in the case of MINI, half the seats. Twice the fun. After all, more than one passenger while you're whipping through winding mountain...er...Istanbul city roads is just distracting and would probably cause the tiny little vehicle to roll too much. But it looks like a lot of fun!
So enjoy the new, two seater from MINI. It's called the Roadster. It's pretty sweet. Just don't expect it to carry too much stuff. Peter Berg directed the commercial. BSUR created the campaign.
BooneOakley is out with a new campaign for Bojangles Restaurants promoting the chain's Big Bo Box, a case of beer-sized box of "chicken, biscuits, fixin's and iced tea." And the ice tea seems to be the most important feature of the box since it's pitted against such oddities as a trophy wife who's actually a trophy, a surgeon who performs a miraculous surgery on himself and a water cooler that's actuality a fountain of youth. But, in the end, it's the tea that's more important. Funny stuff.
Are you a fan of Smallville? Or V? Or just love any chance you can get to stare at Laura Vandervoort? Well, now you can stare more as PETA, otherwise known as celebrity porn for a cause, is out with a new animal rights ad. In the ad, Vandervoort is naked and painted to look like a reptile. The ad's tagline asks, "Whose Skin Are You In?" Of course, the ad is aimed at urging people to "leave wildlife out of your wardrobe."
In a short PSA, Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
And she should know. She played one on TV.