Jennifer Love Hewitt Struggles to Find Bra That Fits For Hanes

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If you're a fan of Jennifer Love Hewitt and watch her CBS Ghost Whisperer show on Friday night, you know she loves to wear some of the oddest fashion as well as tease us with her cleavage. In fact, she's always loved the attention paid to her chest and has said, "My breasts have a career of their own. I just accept them as a great accessory to every outfit."

Her breasts are now a featured accessory for Hanes' new Hanes All-Over Comfort Bra with Comfort Straps, a product women of her shape can appreciate. Hewitt has appeared in Hanes campaigns before and been featured in our own spoof story but this one, created by Martin Agency, is, as the press release states, "targeted at women who have specified a need for a bra that offers no-slip straps and no pinching or sliding."

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by Steve Hall    Feb-27-07    
Topic: Campaigns, Celebrity, Magazine, Television



Sexual Fantasies And Orgiastic Exclamations Warn of AIDS

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Shalmor Avnon Amichay / Y&R has created a new campaign for the Israeli AIDS Task Force which seeks to remind us AIDS is still out there doing its thing killing, to date, 25 million people. After seeing one of the spots in the campaign, Oh My God, the next time you say "Oh my God" during a certain activity, you might be reminded of a less than desirable association between that exclamation and the orgiastic intensity you meant to associate with it.

The second spot, Fantasy, asks you to envision your favorite sexual fantasy; a threesome, by candle light, a quickie in the morning, with a virgin, as part of an orgy, from behind...all while assaulting you with images of death in the form of gravestones. Hmm. Another association we'd rather leave behind. But, we won't because we know the message is important.

by Steve Hall    Feb-26-07    
Topic: Campaigns, Commercials, Good



College Co-Eds Appropriate in Da Club, in a Hallway

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Sinless, who by now we suspect spends an unusual amount of time trolling The Fame Game, shares a very white rendition of 50 Cent's In Da Club. Bad rapping and emo glasses aside, we couldn't stop staring at the tassle swinging helplessly from one side of the headliner's hoodie. We are easily mesmerized by little details like that.

"White men can't rap..." our Fame Game-loving friend observes almost wistfully, and even if that's so, they can sure trumpet and clap hands in a cramped space quite decently. When we do our song-and-dance, we normally need a wide berth.

by Angela Natividad    Feb-26-07    
Topic: Bad, Campaigns, Consumer Created, Online



Poker Gets Serious. Loses Sex, Bootie, Streakers, Cows, Lingerie

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Here's a refreshingly new approach to online poker advertising. Rather than strangely dressed booth babes, sex-laced silliness, strippers with surprise endings, politically stylized bootie, potentially removed fingers, branded streakers (1, 2), lingerie-clad pillow fighters and painted cows, we have serious poker players actually playing serious poker. Who knew? Full Tilt Poker knows and, in a new campaign created by WongDoody, it leaves all the silliness behind.

Rather than treat poker as some sort of game for retards (can't wait to see who emails me on that slur), the campaign elevates the game to what it is: a game of strategy, intelligence, intensity and skill. The eight television spots in the campaign were directed by filmmaker Errol Morris who helmed The Thin Blue Line and Fog of War. A supporting print campaign accompanies the television effort.

by Steve Hall    Feb-26-07    
Topic: Campaigns, Commercials, Good, Magazine, Television



Miller Lite FedEx's DirecTV to M&M With T-Mobile Call to Burt Reynolds

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Some celebrities do their thing, have their day and then quietly disappear. Not Burt Reynolds. After his Deliverance and Smokey and the Bandit days, there were his Boogie Nights days. Over 150 movie and TV appearances since he began his career. Now, perhaps tired of acting for ego-maniacal, self-centered, Hollywood directors, Burt turned to ego-maniacal, self-centered, New York advertising agencies popping up in FedX ads, DirecTV ads, Miller Lite ads, Kodak ads, T-Mobile ads and now M&M's BecomeAnMM campaign spotted by Copyranter in the March issue of InStyle. Surely Depends is next.

by Steve Hall    Feb-22-07    
Topic: Campaigns, Celebrity



Rubenesque Ruby Hawks Soothing Self Esteem Message

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Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads.

We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about.

We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Online, Packaging, Social



Reporters without Borders Poses Press Freedom Question

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Why visit the Maldives? For the lack of air conditioning, professional torture methods and occasional loaf of stale bread, of course. Offer for journalists only.

In its ongoing mission to drive home the importance of press freedom, Reporters without Borders runs this sad set of PSAs that invite watchdogs, travel agency-style, to exotic locales for a taste of the hard knocks. We particularly like Cuba.

The no-freedom-without-press-freedom line has probably been repeated from the birth of unregulated reporting (read: gossip) but takes on a new meaning these days. While the country pores over Britney's latest attempt at relevance and Googles news coverage on Anna Nicole postmortem, we haven't any idea what zany hijinks Bush is cooking up on the regular.

Is this a symptom or a forfeiture of genuine press freedom? Before answering that question, maybe we should work out what exactly it is the press does. There's enough news coverage now to spark any interest, so is it just a matter of mainstream priority what appears on legit news sources?

Does the public indeed determine media coverage, or is the media managed by bourgie-ass interest groups and corporations? What does it actually mean to have press freedom, anyway?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Magazine, Poster, Social



Amp Drinker Combats Own Mind on Insomniac Odyssey

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Post Red Bull, peddling liquid energy is the thing to do, regardless of whether the drinks actually work. (Consider the oxymoronic nature of energy beers.) So how to make your carbonated Kool-Aid sell? With a Gremlins throwback, of course.

Digital Domain creates a quirky spot for Amp, an energy drink from Pepsi. A guy up late gets attacked by Lilliputian paper monstrosities composed of his reject pile. Eventually he mans up and fights back. Then he has some Amp and starts writing the payoff piece.

We don't get why the trashed oeuvres turn into gremlins and attack, but we guess it has to do with the adventurous unpredictable lifestyle Amp drinkers lead. Either that or Amp is a hallucinogen, which would arguably sell better than yet another taurine-and-ginseng potion. Pepsi, are you listening? People don't want more energy. They want 'shrooms.

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Commercials, Television



True.com Reveals True Feelings for Demographic

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MySpace, True.com's banner whoring stomping-ground, is running an ad that's made us double-take at least six times thus far.

Are they saying men are like dogs? That men should seek out dogs instead of women? That either one of the sexes should go canine and not carnal?

They also appear to be addressing us in pup language. Sit. Stay. Date. Bark? Jump? How high? It didn't occur to us how condescending True can be, not merely in language but in branding, until just now. Is this what we've come to? Docile men, interchangeable sex kittens and one-word commands?

Well, maybe. Despite the lackluster appearance of its website, True destroys competition in the dating world right now. So tonight we've decided to hit a bar and ask members of the opposite sex to wag tails and play dead and see if it gets us laid. There's a whole fetish industry that revolves around collars and commands, so we're feeling optimistic. Thanks, True.

by Angela Natividad    Feb-21-07    
Topic: Bad, Campaigns, Online



Dolce & Gabbana Ad: Cartoonish Edginess or Gang Rape?

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What, exactly, is going on in this Dolce & Gabbana ad and does it really matter? Don't fashion labels get a pass when it comes to raciness and imagery that connotes culturally questionable activities? According to National Organization for Women President Kim Gandy who told BrandWeek, "It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence," the answer is no. Her organization plans to protest the ad and has added to a section of its website that highlights ads it feels are offensive.

One could argue the ad certainly paints a questionable picture and perpetuates an activity that certainly does not need perpetuating. Others might argue the ad, and many other fashion ads, is so over-the-top cartoonish in its desire to be "edgy," that it's a harmless toss off passed over as one glosses through the fake world of fashion magazines. What do you think?

by Steve Hall    Feb-20-07    
Topic: Campaigns, Magazine, Racy, Trends and Culture










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