Sexual Flexibility Improved With Thin Wet Suit

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We're not too sure how many people would turn to a wet suit to improve their ability to contort into various sexual positions but, apparently, that's what Australian wet suit maker Radiator wants us to think. The campaign's tagline clinches it: "Not As Thick. Just As Warm. All the Rubber You'll Need." Innuendo much? This comes to us courtesy of Australian agency The Furnace. All fou of the as in the campaign are available here as a PDF file or here on AdPunch.

by Steve Hall    Feb-17-07    
Topic: Brands, Campaigns, Racy



Joanna Krupa Gets Naked For PETA's Fur Campaign

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PETA continues its naked campaign with supermodel Joanna Krupa who appears "naked" in a new anti-fur "I'd Rather Go Naked Than Wear Fur" print campaign for the cause group. In a video, the Polish born model tells us she received a video from her sister that showed dogs being abused in China which motivated her to become part of the campaign. She tells us there's plenty of alternatives to fur although we hope most people, aside from supermodels, of course, don't choose to go naked.

by Steve Hall    Feb-15-07    
Topic: Campaigns, Celebrity, Racy



Students Contrive Acronym Diversion for SCAD

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Alumni from Savannah College of Art and Design (SCAD) started production company The Dandy Dwarves and were tapped by their alma mater to create an interactive viral marketing campaign.

The fruits of their labour? SCAD Shorts. The object: guess the title of the bizarre spot playing on the screen. The trick: titles must always have the SCAD acronym.

This is harder than it sounds but results in some weird videos.

Repeat visitors get a running chance of winning - what else? - an iPod.

by Angela Natividad    Feb-15-07    
Topic: Campaigns, Good, Online



Kasey Kahne Bends Over for Allstate

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Until the arrival of Danica we didn't think of racing as much of a hottie sport. But these new Allstate spots with Evernham Motorsports' Kasey Kahne might just change our minds.

Set to air during the Daytona 500, the ads continue a campaign from last year and feature yummy Kasey getting repeatedly eye-raped by women from Allstate's Girls Day Out campaign. Watch him get bullhorn-frisked, and here's a spot where he tries driving away before damage is done.

In case you're wondering, the spots are for Allstate's Accident Forgiveness and Your Choice Auto Insurance packages. Unfortunately for us the Kasey package isn't one of the plans you can add to your policy, but that's okay, because he'd probably cause more accidents than prevent them.

by Angela Natividad    Feb-15-07    
Topic: Campaigns, Celebrity, Commercials, Good, Television



The Cookie Monster Was Here. Seriously. We Promise.

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Hmm. We wonder how effective an ad campaign is if you have to read the agencies description of it on their website to figure out what that little blue ball of fur is they placed in a campaign for a cookie seller. JWT in Kuwait (yes, we cover advertising news from all over the world) created a print campaign for their client Choowy Goowy, a cookie retailer that delivers cookies in jars to homes and offices.

We suppose we can't complain too much. If they used the actual Cookie Monster, they'd have to get into all that nasty licensing and royalty fee crap. Still, a ball of blue fur as a stand in for the Cookie Monster? A stretch to say the least. Oh wait, it's just a piece of his fur that fell off while he was chowing down the cookies. OK. Now we get it. Silly us. And ho long did we ave to stare at the ads to get that? Hopefully, our explanation will spare all of you the embarrassment of idiocy we just went through.

by Steve Hall    Feb-15-07    
Topic: Campaigns, Magazine



Powerball Campiagn Makes Good on Engagement

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Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.

With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.

by Steve Hall    Feb-14-07    
Topic: Campaigns, Games, Good, Online, Television



Polaroid Solves Wandering Eye Syndrome, Saves Relationships

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Wistfully playing off the very, very, very...very old, but never tired, joke about sunglasses allowing one's eyes to secretly gaze towards distractingly enticing imagery undetected is a new Brazilian campaign for Polaroid Eyewear. With the proper Polaroid glasses, the guy in this campaign can enjoy the best of both worlds. The real one where he has to act as though his girlfriend is the only woman in the world for him or the fake world in which every piece of jiggling curvaceousness is his to freely explore and conquer in his fantasies. Some of us thank Polaroid for this bestowing this blessing. Others, not so much. See all three ads here. The campaign is the work of Santa Clara.

by Steve Hall    Feb-13-07    
Topic: Campaigns, Good, Racy



New York's Love Gets Tired

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The thirty year old "I Love New York" campaign is about to get a makeover to the tune of $16 million. Speaking like he has a mouthful of marketing marbles affecting his speech, Empire State Development Corp. Co-Chairman Pat Foye said, "We want to maximize its value and get creative input from the leading advertising agencies around the state and the nation on how we can best be effective stewards of it." Hopefully the agency that takes on this challenge won't get caught spewing babble like this and puke out some piece of shit replacement for a campaign that's done just fine over the years.

by Steve Hall    Feb-13-07    
Topic: Campaigns



STA Borrows Globe Idea, We Shake Heads in Righteous Disgust

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No idea's original, but in any field the taboo is the same: if even a successful idea can be traced back to somebody else's sleeper hit, fingers get pointed. For a shining example, just look at Suzuki's attempts to be BMW.

A source tells us elements of the STA World Traveler Contest are suspiciously similar to an existing campaign that's lesser-known but more complete in scope. St. Georges School in the Grenada West Indies used the same pinpricked-globe format to highlight, not starry-eyed co-eds, but far-flung alumni they've accumulated over 30 years. Visit the St. Georges website and click on the 30 year anniversary logo at bottom left to catch the similarities.

If you don't feel like clicking back and forth, that's okay; we'll show you.

more »

by Angela Natividad    Feb-12-07    
Topic: Agencies, Bad, Campaigns, Online



Obama Launches Social Networking Site

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It's not the first time a political candidate will have used social networking as part of a campaign strategy, but it's probably the first time a political candidate has ever created his or her own social networking site.

Enter My Barack Obama, a social networking space dedicated to users who'd like to help Obama get into the White House in '08. He also has a MySpace that's of course not made or endorsed by him but by some very serious fan out there who happens to have little to do but make thousands of friends on his behalf.

There's not too much you can say to trash a guy who acknowledges his own lack of qualifications and admits to doing drugs in college. But we've all seen how internet influence can make or break you. A word of warning, Obama: remember Howard Dean.

by Angela Natividad    Feb-12-07    
Topic: Campaigns, Good, Online, Social










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