Herbal Essences Goes Teeny Bopper

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Make the Logo Bigger points us to Dump Cupid, an Herbal Essences promotion that departs from middle-aged moaning women in favour of a younger set, just in time for Valentine's Day.

The website features a depressing pole-dancing Cupid and, perhaps still more depressing, a series of supposedly user-generated hook-up stories that, despite carefully administered typos, ring false. We have trouble believing a woman who nearly drowned was saved by a lifeguard she later married. That's way too Nicholas Sparks. Users can also send Dump Cupid e-cards to each other with a running "We don't need him!" girl power theme. Uh ... yeah. Can we bring back the moaning women?

Update: as of 2/16, over 1.1 million people have seen the campaign thus far. And we're not surprised - across the Youtube and MySpace channels we've seen Cupid's red face peering gamely out all over the place. Is this a testament to the efficacy of viral marketing, female distaste for Cupid or a sick sense of epicaricacy? We don't know, maybe all 3 make the grade. Whether they convert into brand loyalty over the long-term is a fable for another day.

by Angela Natividad    Feb- 6-07    
Topic: Best, Campaigns, Online



Mac Takes Bite Out of Vista in New Mac vs. PC Ad

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Shortly after a Bill Gates interview in which he discusses Vista and finally blows his top about Apple, Apple releases its latest Mac vs. PC ad. Looks like they're getting meaner: this one features a Secret-Service-looking guy standing behind the humanized Mac and PC. Every time they say something he asks, "Cancel or allow?"

The ad pokes fun at Vista's hyper-anal new security features, which, if this ad is any authority, may hamper the user experience rather than improve it.

We don't know about you but we're pretty sick of the Mac vs. PC campaign, particularly now that they're getting damn snarky. Really, how old are we, five?

by Angela Natividad    Feb- 6-07    
Topic: Campaigns, Commercials, Television



Wells Fargo Flops with Backstage Endeavor

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Some campaigns are launched with high hopes only to be buried by more important things or simply bad planning. This is what we think happened with Wells Fargo's strange 2006 Backstage campaign, boasting music by no-name artists, a weird Stagecoach Island game, and a national tour (less Woodstock than a futile set of volleyball games).

We would never have found out about the campaign that didn't fly if we hadn't been to the bank yesterday, where we saw a card sticking out of a machine and went in to return it. The coiffed rep gushed, "good behaviour needs rewarding" and, after quizzing us on our FICO savvy, gave us a Backstage shirt. We harbor the suspicion there are about 4,000 said shirts in the backstage of the branch, but didn't say anything.

Of course, had we searched Adrants, we would have realized the game's been around in one form or another for over a year. Aren't we good?

by Angela Natividad    Feb- 2-07    
Topic: Bad, Campaigns, Guerilla, Online



Discovery Channel Rewards Dirtiest Jobs in Sweden

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It's not often you're rewarded for your dirty fingernails. Discovery Channel Sweden aims to change that with Dirty Jobs, a contest for consumers who have the filthiest jobs imaginable. A winner is picked each week for five weeks, and each gets 1000 Euros to spend on a vacation away from the latrine they're wallowing in.

The contest is promoted on custom printed toilet paper, courtesy of Miami Guerilla Agency in tangent with Discovery Channel's Zenithmedia. At the outset we considered trashing the firm for being just the umpteenth to think wiping one's ass on the company logo is a good idea, but we find the use of toilet paper apt for their purposes. Right now big contenders for the prize are nurses, pig farmers and heavy divers. It might do well to enter Chuck McBride into the mix, as he seems to be the only one happily at work in his plasma-splotched mass murder scene of an office. Oh wait, he left. Never mind.

by Angela Natividad    Feb- 1-07    
Topic: Campaigns, Games, Good



Fergie Joins Celeb-Filled Candie's Campaign

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Candies's love celebrities. From Hilary Duff to Jenny McCarthy to Kelly Clarkson to Ashlee Simpson Destiny's Child to the Dixie Chicks, it's all celeb, all the time. Now the fashion brand is hooking up with musical artist Fergie (Stacy Ann Ferguson) for its spring 2007 campaign which kicks off with a spot during the February ll broadcast of the Grammy's. Print ads will appear in Teen Vogue among others.

by Steve Hall    Feb- 1-07    
Topic: Campaigns, Celebrity, Magazine, Television



Travelport Throws Blank Page on Browser, Calls it Marketing

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The Flea and JND Technologies in Mumbai join forces to create an allegedly creative marketing campaign for client Travelport Holidays.

The campaign is a hark back to Evian Detox, which promoted purity by overwhelming websites on which its clean glacial banners sat, except it's much lazier.

The Quietest Place on the Web brings you to a white screen with the following sentences: "Welcome to the quietest place on the Web. The next time the noise of life gets to you, do drop by for a little bit of peace and quiet." The wandering eye then meanders down to the bottom of the page for lack of anything else to do, where it finds a link to Travelport India, another website that's not terribly stunning.

Unless Travelport has a huge demo of people seeking to visit the Tibetan monks or the inside of a padded room, we're just not seeing how this initiative will help them draw vacation clients.

by Angela Natividad    Feb- 1-07    
Topic: Bad, Campaigns, Online



Dove Puts Women Back on Judgment Block in Debate Campaign

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We're under the impression that the Dove Campaign for Real Beauty was meant to change existing standards about beauty by bringing real women to contrast. We're just not sure whether the debate portion of the campaign, in which we're asked to tick off whether a given woman is "wrinkled" or "wonderful," really continues down that vein. Isn't it just putting women back on the platform they strove oh-so-hard to part with?

Oh, well. Maybe consumer-generated ads will save the day. It usually does.

by Angela Natividad    Feb- 1-07    
Topic: Campaigns, Magazine



Mazda Reinvents Bond with Boobs and Ass for Topdowns

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We are big on the Bond reinvention characterized by Daniel Craig so maybe it's only natural that we'd be mildly iffy about this new campaign by Mazda, which takes the freshly-lit Bond torch out of Craig's hands and puts it in the claws of the usual two-dimensional leather-clad woman who skulks in the dark.

Building on the 12 Second Thriller campaign, which might as well have been a series of Viagra shorts, Mazda brings us Every Drive's a Thriller, boasting two :30 films directed by Luke Scott, Casino and Desert Treasure.

We'd say that we're turned on enough to buy an MX-5, and the whole power woman in black motif is always a bit exciting, but the Zoom-Zoom thing makes it feel a bit silly, a lot like the compressed and cartoony "Hello Moto."

Really. What can't you sell between two long leather-clad legs?

by Angela Natividad    Jan-31-07    
Topic: Campaigns, Online, Television



No Super Bowl For P&G, Vista Attacks, Maytag Man Found

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- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.

- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.

- A "viral" print ad? Yawn. Snooze. Huh? WTF?

- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.

- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.

more »

by Steve Hall    Jan-30-07    
Topic: Brands, Campaigns, Commercials, Research, Super Bowl 2007, Television



Rembrandt Releases Upcoming Kissing Ad on Youtube

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This past Sunday during Desperate Housewives Rembrandt Oral Care aired a commercial for its long-running and very pretty Brilliant Mouth campaign. It's available on YouTube so you can check it out here.

The use of romance to hawk hygiene isn't new; Listerine has been doing it as far back as the '50's, admonishing conscientious teenage boys to check their breath twice before that big date. And don't even get us started on Lysol, which used to be a douche (the feminine kind, not this kind).

So this is a contemporary take on a very old idea. The imagery is better than in the '50's though, and we like that Rembrandt takes a grown-up approach instead of trying to compete with all those overgrown Crest Kids. We are way over sparkly gum-flavoured toothpaste.

by Angela Natividad    Jan-30-07    
Topic: Campaigns, Online, Television










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