True.com has colonized sex so effectively, dating sites that once mistook sex for neutral domain are now scrambling for the next Holy Grail of human characteristics.
So in its ongoing quest to find a personality, Match.com resorts to the webcam, a tactic shared by those bastard cousins of dating sites, amateur porn purveyors. "See who's on Match.com right now FREE!" a banner bubbles while running videos of attractive people drinking coffee and taking off their shoes.
The effort is unsettling. We don't know if it'll help draw hot single traffic, but we did stare for a long time. This is mainly because we harbor the quiet hope people will forget they're being watched and do something to satisfy our voyeuristic desire to witness something childish but unsavoury, like ball-scratching or nose-picking.
But these things didn't happen. Maybe they should. Maybe that would turn the ads into winners. It's hard to tell at this point and we don't see much hope for the future because Match.com changes campaigns faster than Mr. Rogers changed his sweaters.
Public Relations professionals work hard to get their client's message out to the media. They send press releases. They make personal contact. They send gifts. They take you to lunch. They bribe...uh...no. The good ones don't go that far. So after a PR professional spends a day pitching their client's new ad campaign to the media and only one publication picks it up, a nudist resort blog, it is both depressing and very humorous. Why would a nudist-focused blog pick up an ad launch story? Simple. Because the ads feature nude models.
Yesterday, Bluefly launched a new ad campaign touting Bluefly's ability to eradicate that feeling of nakedness when not fashionably dressed. Or something like that. Thankfully, these nude models are far more attractive than your average nudist colony resident but that would be insensitive and uncaring to say so we're not going to.
Anyway, Bluefly President and CEO Melissa Payner tells us, "This campaign is not about nudity - it's about feeling naked, which is very different. These days more than ever, what you wear is inextricably linked to who you are. Without the 'right' clothes we experience an identity crisis. So our tagline 'That's Why I Bluefly' is the perfect antidote for this condition." OK. See the second ad here.
It's become part of the 20-something cliche to leave college and see the world. That's why we think the STA Travel 193 campaign by Night Agency is doing so well. Upon the contest's end a winner will be selected to become a "world traveler" over a two-person trip to four countries.
The campaign features a little Flash globe with clickable videos where you can watch people talk about their experiences in a given country. It's a little like being back in college again, watching those EAP kids give speeches about how their lives have changed forever post beer-chug in Munich.
With next to no media money spent this invitation has garnered over 6000 leads for STA in its first week. Now how can we possibly have an immigration problem when everybody's just raring to leave?
If lust doesn't do the job for you this Valentine's day, Swatch suggests voodoo. And if the voodoo fails, at least the apple of your eye will have a neat new watch and a weird-looking stuffed toy.
Swatch is running a neat little Valentine's Day campaign with love voodoo master Eddy G Lazaro. In this video he shows you how voodoo love Swatch watches are made. It's not nearly as action-packed as it sounds and there are no shrunken heads, but he does do that neat eyes-rolling-back trick. And each voodoo love Swatch comes with a bonafide voodoo doll.
What can beat that? We're at a total loss. This is just a notch better than smacking your partner on the back of the head and dragging her by the hair into your cave.
We used to drink Killian's, that reddish beer that was cool for two minutes a decade or so ago. We haven't had it since. We wonder if anyone else has. That may change after February 20 when Killian's Irish Red announces its new television ad campaign which is said to focus on the brewer's unique brewing process. Not that that approach hasn't been done hundreds of times before but we'll reserve judgment until we actually see the campaign.
Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.
This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.
Make the Logo Bigger points us to Dump Cupid, an Herbal Essences promotion that departs from middle-aged moaning women in favour of a younger set, just in time for Valentine's Day.
The website features a depressing pole-dancing Cupid and, perhaps still more depressing, a series of supposedly user-generated hook-up stories that, despite carefully administered typos, ring false. We have trouble believing a woman who nearly drowned was saved by a lifeguard she later married. That's way too Nicholas Sparks. Users can also send Dump Cupid e-cards to each other with a running "We don't need him!" girl power theme. Uh ... yeah. Can we bring back the moaning women?
Update: as of 2/16, over 1.1 million people have seen the campaign thus far. And we're not surprised - across the Youtube and MySpace channels we've seen Cupid's red face peering gamely out all over the place. Is this a testament to the efficacy of viral marketing, female distaste for Cupid or a sick sense of epicaricacy? We don't know, maybe all 3 make the grade. Whether they convert into brand loyalty over the long-term is a fable for another day.
Shortly after a Bill Gates interview in which he discusses Vista and finally blows his top about Apple, Apple releases its latest Mac vs. PC ad. Looks like they're getting meaner: this one features a Secret-Service-looking guy standing behind the humanized Mac and PC. Every time they say something he asks, "Cancel or allow?"
The ad pokes fun at Vista's hyper-anal new security features, which, if this ad is any authority, may hamper the user experience rather than improve it.
We don't know about you but we're pretty sick of the Mac vs. PC campaign, particularly now that they're getting damn snarky. Really, how old are we, five?
Some campaigns are launched with high hopes only to be buried by more important things or simply bad planning. This is what we think happened with Wells Fargo's strange 2006 Backstage campaign, boasting music by no-name artists, a weird Stagecoach Island game, and a national tour (less Woodstock than a futile set of volleyball games).
We would never have found out about the campaign that didn't fly if we hadn't been to the bank yesterday, where we saw a card sticking out of a machine and went in to return it. The coiffed rep gushed, "good behaviour needs rewarding" and, after quizzing us on our FICO savvy, gave us a Backstage shirt. We harbor the suspicion there are about 4,000 said shirts in the backstage of the branch, but didn't say anything.
Of course, had we searched Adrants, we would have realized the game's been around in one form or another for over a year. Aren't we good?
It's not often you're rewarded for your dirty fingernails. Discovery Channel Sweden aims to change that with Dirty Jobs, a contest for consumers who have the filthiest jobs imaginable. A winner is picked each week for five weeks, and each gets 1000 Euros to spend on a vacation away from the latrine they're wallowing in.
The contest is promoted on custom printed toilet paper, courtesy of Miami Guerilla Agency in tangent with Discovery Channel's Zenithmedia. At the outset we considered trashing the firm for being just the umpteenth to think wiping one's ass on the company logo is a good idea, but we find the use of toilet paper apt for their purposes. Right now big contenders for the prize are nurses, pig farmers and heavy divers. It might do well to enter Chuck McBride into the mix, as he seems to be the only one happily at work in his plasma-splotched mass murder scene of an office. Oh wait, he left. Never mind.