With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.
The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.
You'd think in a medium made largely successful by teens recording themselves dancing in their rooms or ghostriding the whip, that major brands would naturally thrive. But this wannabe viral for Panasonic Viera's He Didn't See That Coming campaign reminds us all how they fail again and again.
You can't use corny ad shticks, remake them on a shoestring budget and call it viral media. And what are we - five? We're supposed to laugh at a fat guy covered in elephant jizz? Ha ha. No.
Way to sell a Viera, guys. Oh, and that spit-polished website at your guerilla campaign URL? Nice touch.
For Smirnoff's Break the Ice campaign, Denmark-based Leo Burnett releases an online-only video of some douchey wallflower doing hackey sack-type tricks with a bottle of Smirnoff. We like the ending and don't want to spoil it for you. Let's just say there's a reason hackey sacks are soft and squishy.
For their snazzy new Halo videoconferencing tool, DreamWorks and HP commission Goodby, Silverstein and Partners (who, by the way, just won US Agency of the Year courtesy of Adweek) to help make magic.
To illustrate the medium's visual benefits and the idea that people can work together without actually being together, the agency called on The Ebeling Group to create a series of vignettes meant to be played on HDTV split-screens at events and such.
The spots, directed and conceptualized by Tennant, are esoteric but pretty, which is what they were shooting for so we suppose they succeed. They also get that complex "work together without being together" idea out nicely. We haven't added the Halo videoconferencing system to our nighttime prayers, though.
One of the spots can be seen on The Ebeling Group's website. They're fun both to watch and listen to, and we can only imagine what it must be like trying to watch the ads in entirety when they're playing 20 feet above you on either side of your face. They must blow the mind. At the very least we figure people will stop, stare and do that awkward back-and-forth foot pivot for a second or two. That weird reaction on its own is almost worth putting ads up high and splitting them apart.
An ad for the Mitsubishi Endeavor, in which a snowman melts when the hulking SUV drives by, was placed beside an article about whether climate change threatens polar bear habits on the Canadian Broadcasting Corporation's website. This kind of awkward placement always makes us feel a little squeamish.
Larry Futers, Mitsubishi's national marketing director in Canada, defends the Mindblossom-produced ad: "It was the right campaign for us at the time," he explains. Though why a marketer has to practically apologize about the crappy placement of his ad on an affiliate's page is beyond us. Shouldn't CBC be firing an intern right now?
More about the dramatic developments on Radar Online.
C'est So Paris is a marketing effort aimed at making Parisian quirks more charming to the outside world, which Paris is notorious for shunning.
The site gets an A for effort but is occasionally a painful experience. Humour ads like this one feel a bit contrived. But there's a whole section on Parisian attitudes that we think is helpful if you happen to need lessons on how to pout, snarl at tourists and almost effortlessly tell someone to shut up in the most condescending way imaginable. Prizes can be won by users who send in their best imitation of a Parisian.
We're not sure why the long fog of Parisian obsolescence lifted but we suspect it might be because the country's air is a bit clearer now that the no-smoking ban has been passed. Though we suspect if the campaign does succeed Parisians still won't be good sports about the deluge of tourists monkeying their mannerisms and giving them infanticizing head-pats for that adorable self-entitled air.
Russian Orthodox Christmas happened last Sunday. To help Orthodox Russians celebrate, True ran a holiday campaign inviting men to meet Holly, who's apparently three different women. Copyranter notes it's stupid to 1) use non-member nameless bimbettes in a dating site ad, 2) give said fake bimbettes names, and 3) use the same name for multiple bimbettes in an ad series.
We got stuck on point 1 and can't seem to move forward. You mean True's ad models aren't actually members?! Think of all this time we've been sitting around planning what exactly we'd say to Holly when we finally meet her this season. (Considering there are at least three, we just figured it would help improve our odds.)
Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.
Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.
For client General Electric, BBDO New York creates Samurai, fable about a Japanese fluff-ball on whose shoulders is set an Algieresque task to save the world from an evil emperor. With animation by Three Legged Legs, Samurai is part of GE's Imagination Theatre effort which marries the brand giant's proclaimed passion for innovation and imagination. It also serves as an illustrative and musical platform for their most current technological offerings.
The concept brings Toyota's misguided and busy world of Flash to mind, except without the misguided and busy world of Flash. GE also does Suzuki one better by taking the branded film idea and blessing it with their own personality instead of copying somebody else's and throwing in Fast-and-the-Furious-style cast members.
We like it. But who can hate on anime? It's the only sanctioned form of animation that gets to be both adorable and violent without pissing the PC police off. Plus it has ninjas, and we've already established that anything involving ninjas is automatically cool.
VH1's reality series I Love New York gets pretty for its debut with agency Version2, which positions New York as a bachelorette and, in this representative spot, guides Lucy-in-the-Sky-eyed viewers through a menagerie of NY-loving suitors up to a mansion at its heart, where eager young guns will aim for penetration. Federico Saenz-Recio of the "Flavor of Love" series is credited for lead design and animation.
We dig the harmonious marriage between the ghetto fabulous and psychedelic qualities of the campaign, even if we doubt the show will move us education-wise. But hey, reality TV is just another way of saying the consumer is king, so what do we know?