An ad for the Mitsubishi Endeavor, in which a snowman melts when the hulking SUV drives by, was placed beside an article about whether climate change threatens polar bear habits on the Canadian Broadcasting Corporation's website. This kind of awkward placement always makes us feel a little squeamish.
Larry Futers, Mitsubishi's national marketing director in Canada, defends the Mindblossom-produced ad: "It was the right campaign for us at the time," he explains. Though why a marketer has to practically apologize about the crappy placement of his ad on an affiliate's page is beyond us. Shouldn't CBC be firing an intern right now?
More about the dramatic developments on Radar Online.
C'est So Paris is a marketing effort aimed at making Parisian quirks more charming to the outside world, which Paris is notorious for shunning.
The site gets an A for effort but is occasionally a painful experience. Humour ads like this one feel a bit contrived. But there's a whole section on Parisian attitudes that we think is helpful if you happen to need lessons on how to pout, snarl at tourists and almost effortlessly tell someone to shut up in the most condescending way imaginable. Prizes can be won by users who send in their best imitation of a Parisian.
We're not sure why the long fog of Parisian obsolescence lifted but we suspect it might be because the country's air is a bit clearer now that the no-smoking ban has been passed. Though we suspect if the campaign does succeed Parisians still won't be good sports about the deluge of tourists monkeying their mannerisms and giving them infanticizing head-pats for that adorable self-entitled air.
Russian Orthodox Christmas happened last Sunday. To help Orthodox Russians celebrate, True ran a holiday campaign inviting men to meet Holly, who's apparently three different women. Copyranter notes it's stupid to 1) use non-member nameless bimbettes in a dating site ad, 2) give said fake bimbettes names, and 3) use the same name for multiple bimbettes in an ad series.
We got stuck on point 1 and can't seem to move forward. You mean True's ad models aren't actually members?! Think of all this time we've been sitting around planning what exactly we'd say to Holly when we finally meet her this season. (Considering there are at least three, we just figured it would help improve our odds.)
Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.
Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.
For client General Electric, BBDO New York creates Samurai, fable about a Japanese fluff-ball on whose shoulders is set an Algieresque task to save the world from an evil emperor. With animation by Three Legged Legs, Samurai is part of GE's Imagination Theatre effort which marries the brand giant's proclaimed passion for innovation and imagination. It also serves as an illustrative and musical platform for their most current technological offerings.
The concept brings Toyota's misguided and busy world of Flash to mind, except without the misguided and busy world of Flash. GE also does Suzuki one better by taking the branded film idea and blessing it with their own personality instead of copying somebody else's and throwing in Fast-and-the-Furious-style cast members.
We like it. But who can hate on anime? It's the only sanctioned form of animation that gets to be both adorable and violent without pissing the PC police off. Plus it has ninjas, and we've already established that anything involving ninjas is automatically cool.
VH1's reality series I Love New York gets pretty for its debut with agency Version2, which positions New York as a bachelorette and, in this representative spot, guides Lucy-in-the-Sky-eyed viewers through a menagerie of NY-loving suitors up to a mansion at its heart, where eager young guns will aim for penetration. Federico Saenz-Recio of the "Flavor of Love" series is credited for lead design and animation.
We dig the harmonious marriage between the ghetto fabulous and psychedelic qualities of the campaign, even if we doubt the show will move us education-wise. But hey, reality TV is just another way of saying the consumer is king, so what do we know?
Either UPS has an extremely twisted sense of humor or someone forgot to do their homework. Adrants reader Andrew Teman tells us one of the commercials in the new UPS campaign features a song by the band The Postal Service which, after a dust up with the United States Post Office over its name, sells its CD on the USPS website. The The Postal Service and USPS in bed together, it does seem an odd choice of music to use in a UPS commercial. Are we missing something here?
Spar, a restaurant sitting in a beach in Mumbai, India, recently conducted a guerilla campaign where large clam shells were strategically placed along the shore. When people reached down to open the shells they found a talk bubble ad that says "Looking for Seafood? Spars Seafood Festival."
Definitely something we'd take home to show the natives to demonstrate how much cooler every other country is besides our own. "Even the ads are better!" we hear ourselves boasting before some disgruntled relative bitchslaps us with the very shell we brought to brag about.
Cheers to Spar. It would have been awesome to throw in a plastic Mardi-Gras style pearl necklace, though. You know, make the whole festival idea seem more festive. It's kind of a buzzkill to open a huge shell and have nothing but a piece of paper to show for it. Oh, well. We'd still take it home.
Under the tagline "Milk's favorite cookie," Draft FCB orchestrates a playful set of Oreo prints that illustrate "the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fun that dunking Oreo cookies in milk can bring," says Laurie Guzzinati of Kraft.
Okay. We can't fault Draft for saying "twist, lick and dunk" considering that's exactly what we do when we have the occasional Oreo. But after that lions-fucking insanity, which comes to mind every time we type out "Draft FCB," we just can't keep a straight face.
Packaging Girlhood lists the best and worst 2006 marketing campaigns aimed at girls and their sometimes less-than-savvy guardians.
Worst includes the Dora the Princess campaign for turning an educational show into a stock purveyor of pretty-in-pink stereotypes. The Bratz Party Plane with juice bar also made the cut.
We always thought Bratz' eclipse over Barbie apt. Barbie was inspired by a German doll named Lilli, actually meant for adult males. That our 21st-century improvement over the Nordic sex kitten was a multi-ethnic series of skanks with DSL lips just kills us.
The list for Best include the Dove Campaign for Real Beauty whose crowning glory was the oft-spoofed Evolution ad of '06, and the transformation of Super Mario's Princess Peach into an entity capable of making her own rescues.
So cheers to real girls who say no lip gloss and aren't afraid to stomp in puddles.