Smirnoff Mistletoe/Swamp Thing Creature Nailed on Camera

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Kevin at PR Blog keeps us updated on that mistletoe demonstration he saw recently. Shortly after our original post DIAGEO expressed concern via e-mail because they worried about kids' exposure to the alcohol-related event.

Impressive follow-up - we remain as gratified with the campaign as we were when we heard about the heckling children.

We're also pleased about finally getting to see the swampy mistletoe man with our own eyes, which was all we cared about anyway. He doesn't much look like he's wearing his favourite suit but everyone else seems to be having fun.

by Angela Natividad    Dec-21-06    
Topic: Agencies, Campaigns, Good, Outdoor, Promotions



Baby Care Confused by Transit Ad Placements

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It's sad we even need an ad campaign to tell people how to take care of their babies but that's the mission of a current New York City transit campaign for the city's Administration for Children's Services and Department of Health and Mental Hygiene (mental hygiene? that's a new one). Unfortunately, there are idiots in this world that do need to be told some very obvious things about caring for a baby. Trouble is, this campaign seems to confuse more than educate - well, at least to those mentally hygiene-challenged types.

Ironi Sans sent us this video clip of two of the campaign's subway cards placed next to each other. The first reads, "Don't Leave Him Alone." The second reads, "It's Safest For Him to Sleep Alone." That sort of "education" is sure to make a mentally hygiene-challenged person's logic loop explode which is quite the opposite, we're sure, of the campaign's intent.

by Steve Hall    Dec-21-06    
Topic: Bad, Campaigns, Outdoor, Strange



Bond Girl, X-Woman Says Be Nice to Dogs

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Oh we just can't pass on featuring one of our favorite, over-the-top Bond girls Zena Onatop aka Famke Jansen who is appearing in a "Be An Angel For Animals" PETA ad. Famke and PETA want us to be nice to dogs this holiday season. The ad, shot by Andrew Southam, was unveiled at an event yesterday in LA at Runyon Canyon Park. So don't crate your dog when you go to the inlaws for Christmas this year. Call Famke and I'm sure she'd be happy to come over and watch your dog.

by Steve Hall    Dec-20-06    
Topic: Campaigns, Celebrity, Good, Magazine



Smirnoff Gives Lost Stars Fresh Play, Children Point and Laugh

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Smirnoff Ice's Save the Mistletoe is an amusingly long-way-around attempt to say Smirnoff brings people together (just like mistletoe - so stop ravaging innocent bushes).

While we remain unmoved by the plight of the sprig, the execution wins us over. By some curious witch magic the campaign features celebrity supporters that we thought were long dead or had found joy in covert day jobs. Natalie from The Facts of Life, Lisa Turtle from Saved by the Bell, Tiffany who crooned "I Think We're Alone Now" and even the Soup Nazi band together to protect the kissing plant from further appropriation by brute force.

That's not all. Kevin at PR Blog divulges having seen a swamp-like creature that was actually supposed to be mistletoe, getting heckled by children at a nearby ice rink for love of the campaign. We wonder which sponsoring celebrity burn-out he happened to be. We put our money on The Incredible Hulk.

by Angela Natividad    Dec-20-06    
Topic: Campaigns, Celebrity, Good, Guerilla, Outdoor



Nasher Baits for Museum Attendance with Tantalizing Clue Game

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Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University.

The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy.

The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything.

by Angela Natividad    Dec-19-06    
Topic: Campaigns, Games, Good, Newspaper, Outdoor, Poster



Mini Makes Small Scene in Baggage Claim

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A Madrid airport recently featured a wrapped Mini waiting for its loving master in baggage claim like any other snowboard or piece of luggage.

This was for "It comes with me," a campaign thrown together by Dommo which wanted to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.

We can only imagine how much imagined bullshit an airport would have to go through to accommodate a douche who insists on bringing his car everywhere. We can only imagine the "what the fuck?" thoughts going through the minds of the guys whose bosses asked them to plastic wrap a vehicle. So by suggestion the placement is kind of funny. Only kind of though. Like, almost just microscopically funny.

by Angela Natividad    Dec-19-06    
Topic: Campaigns, Outdoor



Go-Ped Says Cars Are Monstrous, Get a Scooter

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This stunt aims to promote the product Go-Ped by showing drivers they ought to opt for more enviro-friendly vehicles. Yes, with a beartrap that says KILL THE BEAST in the middle.

We thought for a minute about ranting over campaigns that hawk their wares by making people feel shitty, inadequate or irresponsible, and then we realized that plenty of advertising does that, and we can't very well trash all advertising. Oh well. More Go-Ped stunts here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Outdoor



Skin Ads Dumb Down Stateside

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Vaseline releases a couple of ads lauding the magic of skin. There are a couple of versions; one esoteric and mystical, the other slightly more fast-paced with a beat made of babble. We'll let you guess which is which.

How or why is it that the USA versions of ads always seem crasser and dumber than UK ones or ads for Europe in general? - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Online, Television, Video



Apparenly Seasons Can Have Blogs Too

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If you thought the blogosphere was limited to hipsters, cool-hunting businesses and 12-year-olds, you were horribly wrong. Winter (yes! That most frigid of seasons) just started its very own blog, Winter is Cool. Guess we couldn't have named it better ourselves...

And to push its right to the 2.0 pie, it's got an agency too - AgencyNext out of Massachusetts. Read an interview with the strangely defensive season here. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Campaigns, Online, Strange, Weblogs



P&G Tickles 2.0 with 'Men in Cramps'

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Catch Up Lady fills us in on the mysterious force behind Men in Cramps: Procter & Gamble, differentiating themselves from other brands who try (hard) to get down with the viral crowd and ultimately fail.

"We simply didn't have enough women who knew about our menstrual product [ThermaCare], and had to find a new way to connect with them," says Tom O'Brien, associate marketing director for personal health care at P&G, Cincinnati. R&D reveals women lamenting "there was one group of consumers they would like to see understand more deeply what it meant to have menstrual pain -- men."

Well, they nailed it with "cyclical nonuterine dysmenorrhea." Big Pharma's been successful at inventing chronic ailments for so long it's only natural they'd hit a home run doing it as a spoof. Catch one of the ThermaCare ads with poster boy Dr. Fardel here. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Best, Campaigns, Online, Promotions










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