Audi's Branded 'Untitled Jersey City Project' Well-Acted, Suspenseful

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Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.

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by Steve Hall    Oct-12-11    
Topic: Brands, Campaigns, Commercials



Mitsubishi Makes It Normal to Own an Electric Vehicle in Normal, Illinois

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Wait. Didn't we already do the whole -rename-the-town-for-marketing-purposes-thing already? Wait, what? Mitsubishi really isn't renaming Normal, Illinois EVTown? They're just giving 1,000 electric cars to Mitsubishi residents and outfitting the town with charging stations in an effort illustrate what an all-electirc automotive world would look like on a large scale?

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by Steve Hall    Oct-11-11    
Topic: Brands, Campaigns



Trey Songz Drools Over Hottie in Rocawear

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Rapper/songwriter/producer/actor/whatever Trey Songz (aka Tremaine Aldon Neverson) can be seen in new work for street wear clothing brand Rocawear. In the quick :17 teaser, Songz is seen biting his lower lip in anticipation of getting a bit more from the woman he sees disrobe in front of him. He is then seen climbing on top of her in bed to, well, one assumes, have his way with her superfine body.

Yea. All to sell a little bottle of fragrance. Because, after all, i you smell right you are guaranteed to get laid by the hottest chick in the room.

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by Steve Hall    Oct-11-11    
Topic: Brands, Campaigns, Celebrity, Racy



This Just In! Only 32 Days Left to Crowd Fund Super Bowl Commercial

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This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.

"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.

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by Steve Hall    Oct- 7-11    
Topic: Campaigns, Social, Sponsorship, Super Bowl 2012



Kendall Jenner Models For Australian Swimwear Brand White Sands

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Fifteen year old Kendall Jenner, half sister to the Kardashians, is appearing in a new campaign for Australian swimwear brand White Sands. In the campaign, Jenner will appear wearing a low cut, cleavage-baring one piece and a floral bikini. It's all to promote the brand's Spring/Summer collection.

If you're into 15 year olds, there's much more of Kendall to see here. Is 15 too young to parade around scantily-clothed for an ad campaign? Should girls be required to wear burlap sacks until the age of 18?

by Steve Hall    Oct- 7-11    
Topic: Campaigns, Celebrity, Racy



Webroot Offers Make Good For Poor Computer Security

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In a new campaign from TDA_Boulder, Webroot attempts to identify with consumer frustration over computer security. Along with print, outdoor, transit and online, a video mirrors a scenario we are all familiar with; the old-school focus group whereby the moderator tries to get people to boil down concepts to one word.

Well, for these folks, computer security is a four letter word. Or several four letter words strung together so, as one lady says, "if you say it fast, it's one word."

It's all to support the October 4 launch of Webroot's SecureAnywhere cloud-based security product.

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by Steve Hall    Oct- 5-11    
Topic: Campaigns



Zeus Returns in New Scion Campaign

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San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIk is back with more Zeus.

Now Zeus is touting the new limited production Blizzard Pearl xD Release Series 4.0 and the Hot Lava xB Release Series 9.0. The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus's Cradle will make its television debut on Monday.

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by Steve Hall    Sep-30-11    
Topic: Campaigns



Not One Boob Joke in This Lindsay Lohan Article

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Lindsay Lohan has been out of the advertising spotlight for quite some time. It's not a secret why. She's been busy with legal and personal matters. Previously spotted in campaigns for Dooney and Bourke, Chanel, Visa, Proactiv, Got Milk and, more recently, Air New Zealand and Marc Ecko, Lohan can now be seen in a new campaign for German fashion label Phillip Plein.

The campaign was shot in Bellagio, Italy. Of Lohan's participation in the campaign, Plein said, "Lindsay is a beautiful, highly acclaimed actress and model. We will be able to create unique images. Refined and luxurious, but also full of sensuality."

by Steve Hall    Sep-30-11    
Topic: Brands, Campaigns, Celebrity



Guuci Pays, Bikers Intimidate, JD Sports Faced

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- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs



Beyonce Will Make You Pulsate

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When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."

Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.

by Steve Hall    Sep-27-11    
Topic: Campaigns, Celebrity










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