Bloodlines is the new campaign from Doremus New York aimed at building awareness for J&J's Ortho Clinical Diagnostics' Transfusion Medicine franchise. Designed to reach blood bank and hospital management, Bloodlines highlights the caretakers of the world's blood supply.
The ads, shot by Christopher Griffith, capture subject subjects of varying ethnicities and ages. Each black and white portrait shows a patient who has benefited from a transfusion next to a bright red unit of blood.
The campaign, which launches at the Advancing Transfusion and Cellular Therapies Worldwide conference will feature a booth, fully designed in campaign graphics, vertical banners, double column wraps, and a 2-minute film playing on the digital wall boards.
A new campaign from fashion brand Kenneth Cole has wise words for men who are completely disconnected from all manner of reality when it comes to interacting with the opposite sex. And it's got a new fragrance for these idiots too. Way to portray your customer as a buffoon. And, by association, make everyone realize the only people who will purchase your brand are blithering idiots.
- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.
- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.
- And let's not overlook that Bug Circus Generator for Snapdragon.
- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.
- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.
- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"
Everybody's waiting for the weekend Loverboy-style. Or at least the race car driver in this new Saatchi & Saatchi-createdToyota Camry commercial is who drives off the track after his pit crew redresses his race car with street legal garb.
In a second spot, we see a man envision all the things he can do and experience with his new Camry as he gets into it and gets ready to drive off to work. Both spots do a nice job illustrating all the features and specs the car has without it getting too feature and spec-y.
In all, there will be six spots. After the initial two, two more will roll out later this year and another two are slated for the Super Bowl and the Toyota Halftime Report.
While Demi Moore and Ashton Kutcher might be having relationship difficulties, Moore is pushing ahead and can be seen in new work for Ann Taylor which has hired Moore to front their holiday ad campaign. It's Moore's second outing with the brand. In the campaign, Moore appears in winteresque scenes moeling fashions that will debut this month.
Or at least that's what this new Clos du Bois campaign would have us believe. Shot by Kyle Alexander for California-based High Wide & Handsome (these agency names are getting stupid...or ingeniously witty depending upon your viewpoint), the campaign is called Fluent in French and features real women (not quite sure what using fake women in wine ads would be like) in every day settings. The settings are, indeed, lush and inviting.
Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.
Wait. Didn't we already do the whole -rename-the-town-for-marketing-purposes-thing already? Wait, what? Mitsubishi really isn't renaming Normal, Illinois EVTown? They're just giving 1,000 electric cars to Mitsubishi residents and outfitting the town with charging stations in an effort illustrate what an all-electirc automotive world would look like on a large scale?
Rapper/songwriter/producer/actor/whatever Trey Songz (aka Tremaine Aldon Neverson) can be seen in new work for street wear clothing brand Rocawear. In the quick :17 teaser, Songz is seen biting his lower lip in anticipation of getting a bit more from the woman he sees disrobe in front of him. He is then seen climbing on top of her in bed to, well, one assumes, have his way with her superfine body.
Yea. All to sell a little bottle of fragrance. Because, after all, i you smell right you are guaranteed to get laid by the hottest chick in the room.
This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.
"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.