In what's got to be among the suckiest jobs ever, BC Hydro commissioned Vancouver-based DDB Canada to create an illuminated billboard that ran 24/7 on the pedaling power of over 120 volunteers.
The campaign in toto featured 1500 LED lights, an enviro-savvy choice at least, and for every hour the reindeer was lit Hydro made a donation to the Canadian Association of Food Banks. Well, that's sweet. We hope the donation makes for some serious holiday dinner considering a lot of literal blood, sweat and (possibly) tears went into keeping that magical deer afire. - Contributed by Angela Natividad
Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."
Acknowledging it's "guilt" in such "crimes" as "convincing the EU to outlaw development of all genetically modified organisms" and "helping ban corporations from dumping radioactive waste into the ocean," Greenpeace has launched a newish Zig-created print campaign that aims to call attention to its work. Five print executions are here.
Duvall Guillaume launched a bizarre campaign for animal rights group GAIA in Belgium. It's called Pigs in Pain. From the PR guy's letter:
"In Belgium, five million piglets are castrated without anaesthetic every year. The cries of agony of these piglets are unbearable. Yet our government still pretends not to hear it. In spite of promises they made 3 years ago to ban the cruelty."
With that in mind they created a pop group called Pigs in Pain. Their single, which was actually released on the radio, consisted of pigs screaming in inexplicable agony. It made our ears bleed. Clever way to get animal angst out to the public. So read the requisite blog, watch the music video and share in the plight of Belgian pigs. - Contributed by Angela Natividad
In an intersection between the surreal story-telling band The Decemberists and Napoleon Dynamite, Microsoft uses Clearification to promote Vista. This is a subtly witty bio-site about a guy suffering from HANDTOSS, or Hyper-Achiever with No Direction and Tendency to Overcomplicate Situations Syndrome.
The campaign was created by McCann and Mekanism. The HANDTOSS victim is comedian Demetri Martin. We never thought we'd say this about any one of Microsoft's myriad attempts to de-stodge, but we dig it. Then again we'd love anybody who covertly reveals his favourite subject in school "involved karate and ... crying."
We could listen to this guy spout neuroses in his mellow little voice for hours. - Contributed by Angela Natividad
Apparently that Subservient Santa thing is part of a larger campaign by Toy, NY for OfficeMax. The idea is to get people supply-shopping for the holidays by disseminating 20 time-burning holiday sites as "gifts" into the 'net, which is already as bloated as the gift-giving Saint himself. The concept does have that idle but colourful FAO Schwarz feel to it so maybe it's ingenious and we just don't know it.
Upload your head and elf yourself. Armwrestle with a reindeer (that sounds horrifically painful, actually). Get a kid with his tongue stuck to a pole to talk. Sing conspiracy carols. You get the idea. - Contributed by Angela Natividad
It's been a while since we've added to our "vertising" list but, today, we have a new candidate: thumb-verstising. As part of a new Sara Lee Coffee campaign to promote the company's "coffee pods" that turn into a drink when pumped with thumbs, the brand co-ops thumb-vertising, a movement that offers up thumbs as the next great medium. The site is complete with all you'd normally find on an new ad medium's site: services, case studies, diagrams, surveys and, for those willing to lend their thumbs to the cause, a chance to win a Wii. It's reported "thumbers" are rising subways across Europe holding their thumbs up for hours, promoting thumb-vertising clients. There have been several reports of marketers running towards thumb-vertising trampling those still scurrying for yesterday's medium of the moment: Second Life
We do hate pushing an old joke but in this case we can't help it (just look at this and this). What is going on up there? Is it really nonstop games and big hair?
Anyway, Yahoo just released a thumb-wrestling game for its Canada Mail offering. It's actually more fun than it deserves to be. We spent the greater part of the morning creating thumb wrestlers and destroying each other. Very clever way to ensare us in the whole "E-mail choice for champions" thing which we pointedly burned here because of its staggering potential to be lame.
Check out more images from the campaign. We dig the casual playfulness of the images; the campaign is appropriation-friendly and we like that. - Contributed by Angela Natividad
In early October we wrote an open letter to GoDaddy CEO Bob Parsons suggesting he "retire breasts that don't bounce" meaning it's time for plastic-breasted Candice Michelle to go. Of the long-running campaign, we wrote, "It was mildly funny when she rubbed her boobs against the window while on that window washing scaffolding. But it's hardly funny at all to watch her run through sprinklers across a golf course while an old dude gawks 'Oh, the GoDaddy Girl!'"
While it's not clear whether Michelle is gone for good, a deal, in the works for a long time, with Andretti Green Racing IndyCar racing star Danica Patrick will become official tomorrow when Patrick is officially introduced as the new GoDaddy spokesperson at Victory Lane in Avondale Arizona. As part of the deal, GoDaddy is a sponsor of Andretti Green Racing.
During the event tomorrow, Parsons will interview the sleeker, highly-unlikely-to-bust-a-shirt-strap Patrick and it's expected he'll make his Super Bowl advertising plans known. With Patrick in the GoDaddy house, breasts will, apparently, take a back seat for a while.
Fresh off that compelling Dove ad, production company Reginald Pike jumps on "The Power of One," a campaign for the Country Music Channel to promote community activity and awareness.
It's endearing in a corny MidWestern sort of way. We're just not sure how far a man with a tight rubber outfit and cape could get down the street, even if he was reading to old people and whatnot. - Contributed by Angela Natividad