Microsoft Makes Good with HANDTOSS Sufferers

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In an intersection between the surreal story-telling band The Decemberists and Napoleon Dynamite, Microsoft uses Clearification to promote Vista. This is a subtly witty bio-site about a guy suffering from HANDTOSS, or Hyper-Achiever with No Direction and Tendency to Overcomplicate Situations Syndrome.

The campaign was created by McCann and Mekanism. The HANDTOSS victim is comedian Demetri Martin. We never thought we'd say this about any one of Microsoft's myriad attempts to de-stodge, but we dig it. Then again we'd love anybody who covertly reveals his favourite subject in school "involved karate and ... crying."

We could listen to this guy spout neuroses in his mellow little voice for hours. - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Best, Campaigns, Online



Office Max Gives Us the Gift of ... 20 New Holiday Sites

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Apparently that Subservient Santa thing is part of a larger campaign by Toy, NY for OfficeMax. The idea is to get people supply-shopping for the holidays by disseminating 20 time-burning holiday sites as "gifts" into the 'net, which is already as bloated as the gift-giving Saint himself. The concept does have that idle but colourful FAO Schwarz feel to it so maybe it's ingenious and we just don't know it.

Upload your head and elf yourself. Armwrestle with a reindeer (that sounds horrifically painful, actually). Get a kid with his tongue stuck to a pole to talk. Sing conspiracy carols. You get the idea. - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Campaigns, Good, Online



Thumb-vertising is the New Second Life

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It's been a while since we've added to our "vertising" list but, today, we have a new candidate: thumb-verstising. As part of a new Sara Lee Coffee campaign to promote the company's "coffee pods" that turn into a drink when pumped with thumbs, the brand co-ops thumb-vertising, a movement that offers up thumbs as the next great medium. The site is complete with all you'd normally find on an new ad medium's site: services, case studies, diagrams, surveys and, for those willing to lend their thumbs to the cause, a chance to win a Wii. It's reported "thumbers" are rising subways across Europe holding their thumbs up for hours, promoting thumb-vertising clients. There have been several reports of marketers running towards thumb-vertising trampling those still scurrying for yesterday's medium of the moment: Second Life

by Steve Hall    Dec- 5-06    
Topic: Campaigns, Good, Human, Spoofs, Strange



Yahoo Adds Thumb Wrestling to Suite of Canadian Distractions

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We do hate pushing an old joke but in this case we can't help it (just look at this and this). What is going on up there? Is it really nonstop games and big hair?

Anyway, Yahoo just released a thumb-wrestling game for its Canada Mail offering. It's actually more fun than it deserves to be. We spent the greater part of the morning creating thumb wrestlers and destroying each other. Very clever way to ensare us in the whole "E-mail choice for champions" thing which we pointedly burned here because of its staggering potential to be lame.

Check out more images from the campaign. We dig the casual playfulness of the images; the campaign is appropriation-friendly and we like that. - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Campaigns, Good, Online



GoDaddy Swaps Out Big Breasts For Sleek Breasts

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In early October we wrote an open letter to GoDaddy CEO Bob Parsons suggesting he "retire breasts that don't bounce" meaning it's time for plastic-breasted Candice Michelle to go. Of the long-running campaign, we wrote, "It was mildly funny when she rubbed her boobs against the window while on that window washing scaffolding. But it's hardly funny at all to watch her run through sprinklers across a golf course while an old dude gawks 'Oh, the GoDaddy Girl!'"

While it's not clear whether Michelle is gone for good, a deal, in the works for a long time, with Andretti Green Racing IndyCar racing star Danica Patrick will become official tomorrow when Patrick is officially introduced as the new GoDaddy spokesperson at Victory Lane in Avondale Arizona. As part of the deal, GoDaddy is a sponsor of Andretti Green Racing.

During the event tomorrow, Parsons will interview the sleeker, highly-unlikely-to-bust-a-shirt-strap Patrick and it's expected he'll make his Super Bowl advertising plans known. With Patrick in the GoDaddy house, breasts will, apparently, take a back seat for a while.

by Steve Hall    Dec- 4-06    
Topic: Brands, Campaigns, Celebrity, Good, Super Bowl 2007



CMT Inspires Community Superheroes with 'Power of One'

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Fresh off that compelling Dove ad, production company Reginald Pike jumps on "The Power of One," a campaign for the Country Music Channel to promote community activity and awareness.

It's endearing in a corny MidWestern sort of way. We're just not sure how far a man with a tight rubber outfit and cape could get down the street, even if he was reading to old people and whatnot. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Campaigns, Commercials



The Quitter Inspires Smoke Rings

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Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.

We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.

Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Campaigns, Online, Video, Worst



Smoking Makes Your Dick Soft So Says NHS

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What's that you say? Another sex-laced image on Adrants? England-based health care provider NHS wants men to know that smoking damages the valve that close and traps blood in the penis so that an erection is possible. Shawn Waite points us to the organizations recent campaign and website that uses the image of a burning cigarette as an increasingly flaccid penis. Be sure to check out the organization's Soft Magazine.

by Steve Hall    Nov-30-06    
Topic: Campaigns, Good, Newspaper, Online



Passing Gas Isn't Funny When it Comes to Smoking

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When discussing the art of passing gas, humor is usually right around the corner. In this new spot from the American Legacy Foundation's long-running Don't Pass Gas campiagn, however, humor isn't in play. The passed gas that's being discussed here is hydrogen cyanide which is said to be found in second hand gas...uh...smoke. Perhaps Flatulina would have commentary on this.

by Steve Hall    Nov-30-06    
Topic: Campaigns, Commercials, Good



Volvo C30 Campaign Wants Hate And Love

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We don't know whether to love or hate this new Fuel London-created campaign for Volvo's C30 but that's the whole point. You'll see what we mean after you view the first spot. Well? Love it? Hate it? Do tell. The second spot is just plain weird. Each spot points to a Euro RSCG 4D Amsterdam-created Freewill website filled with all sorts of interactive games, widgets and more commercials

by Steve Hall    Nov-30-06    
Topic: Campaigns, Commercials, Good, Strange










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