Virgin Plays With Itself, Mannequins Play With Themselves

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-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.

- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.

- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.

- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.

- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."

- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.

by Steve Hall    Nov-16-06    
Topic: Campaigns, Promotions, Racy, Video



Kyocera Educates Clueless Cell Phone Idiots

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Adpunch is not impressed with this cell phone etiquette ad from Kyocera in which a guy gets the karma he deserves for his obnoxious ring tone and verbal inanities. We, however, love it and think every loser who thinks it's OK to strike up a phone conversation and share it with the entire room should get what's coming to them. There's a second spot that hilariously deals with the cell phone etiquette at a grave site. While it's hard to believe, there are still idiots out there who have no idea when and when not to use a cell phone. Good on Kyocera for attempting to educate those losers. The two spots were created by Vitro Robertson.

by Steve Hall    Nov-16-06    
Topic: Campaigns, Commercials, Good



Wal-Mart Whacked, Dell Does SL, KFC Rebrands

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- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?

- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.

- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.

- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.

by Steve Hall    Nov-15-06    
Topic: Brands, Campaigns, Online, Social



Justin Long Not Heaved From Apple Campaign

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AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.

by Steve Hall    Nov-14-06    
Topic: Brands, Campaigns



Sirius Has Whatever You're Into

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Who says hip hop lovers don't like country, love Elvis and listen to Discovery radio? Not Sirius radio in it's new campaign which offers up it's service as something for "whatever you're into." Not a bad approach. After all, we all have closeted likes and dislikes that we don't share with others and only experience in the privacy of our car while driving to work or at home when no one else is there. Not that we have any odd likings. We're just saying. The campaign was created by Vancouver's Rethink and produced by Reginald Pike.

by Steve Hall    Nov-14-06    
Topic: Campaigns, Good, Television



Salvation Army Campaign Asks Us to Open Our Eyes

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Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.

by Steve Hall    Nov-14-06    
Topic: Campaigns, Good, Magazine, Television



Mystery Campaign Takes Over Toronto

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Adrants reader Julie writes to tell us, "Right now in Toronto there is this huge print campaign on billboards in the Subway station, on buses, on bus stop huts. It's just a big blue present with a silver bow taking up the entire space. It doesn't say anything and doesn't have a logo."

We love these mysteries. Anyone want to shed some light?

UPDATE: There's a debate raging as to whether it's Bell Canad or Yorkdale Mall.

UPDATE II: It's definitely Bell Canada.

by Steve Hall    Nov-13-06    
Topic: Campaigns



Starbucks Tests WOM & Viral Campaign with Cheer Pass

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Starbucks kicks off the holidays Pay it Forward-style by disseminating cheer on chilly city streets. Baristas hand out movie tickets and other small gifts on the condition that the recipient has to do something nice for someone else.

The campaign includes a "cheer pass" that tracks how far the "chain of cheer" has gone. Participants are encouraged to visit It's Red Again to share holiday stories and create greetings. The site is hosted by an awkward-looking man who personifies Starbucks' quirky intellectual vibe. It's also ridden with clever recommendations about holiday coffee blends and seasonal cakes.

CEO Jim Donald says they're interested in the qualitative results of the campaign and admits there aren't any of the usual tracking methods attached to it. (It begs the question - how often does anybody really track anything?) We look forward to seeing how many chains get generated. - Contributed by Angela Natividad

by Angela Natividad    Nov-13-06    
Topic: Campaigns, Good, Online, Outdoor, Social, Viral



Grenade Needed to Force Viewership of Dan Rather

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Apparently because Dan Rather's reporting is so explosive or it's what's needed to get anyone to care what's he's doing these days, BooneOakley chose to go with a hand grenade motif in a newspaper campaign to promote the news man's Dan Rather Reports show on Mark Cuban's HDNet. The ads will appear in the Wall Street Journal, USA Today, LA Times, New York Times and the Philadelphia Inquirer. Why can't aging anchors just ride off into the sunset with their final glory intact rather than dwindle away to also ran status on a technology platform the intended demo has likely never heard of nor will ever use?

by Steve Hall    Nov-13-06    
Topic: Campaigns, Newspaper



Sexual Fantasies Fulfill Old Khaki Campaign

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Spanking and that old standby - milk poured over a woman's chest - are central elements in two ads for South African fashion brand Old Khaki. While we know we should say something pithy about this approach, for some reason we simply can't seem to come up with anything. Could we possibly be bored with this whole "sex sells" thing? Of course not. It's all about precarious positions promoting homegrown pleasure.

by Steve Hall    Nov-13-06    
Topic: Campaigns, Racy, Strange







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