GoDaddy Swaps Out Big Breasts For Sleek Breasts

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In early October we wrote an open letter to GoDaddy CEO Bob Parsons suggesting he "retire breasts that don't bounce" meaning it's time for plastic-breasted Candice Michelle to go. Of the long-running campaign, we wrote, "It was mildly funny when she rubbed her boobs against the window while on that window washing scaffolding. But it's hardly funny at all to watch her run through sprinklers across a golf course while an old dude gawks 'Oh, the GoDaddy Girl!'"

While it's not clear whether Michelle is gone for good, a deal, in the works for a long time, with Andretti Green Racing IndyCar racing star Danica Patrick will become official tomorrow when Patrick is officially introduced as the new GoDaddy spokesperson at Victory Lane in Avondale Arizona. As part of the deal, GoDaddy is a sponsor of Andretti Green Racing.

During the event tomorrow, Parsons will interview the sleeker, highly-unlikely-to-bust-a-shirt-strap Patrick and it's expected he'll make his Super Bowl advertising plans known. With Patrick in the GoDaddy house, breasts will, apparently, take a back seat for a while.

by Steve Hall    Dec- 4-06    
Topic: Brands, Campaigns, Celebrity, Good, Super Bowl 2007



CMT Inspires Community Superheroes with 'Power of One'

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Fresh off that compelling Dove ad, production company Reginald Pike jumps on "The Power of One," a campaign for the Country Music Channel to promote community activity and awareness.

It's endearing in a corny MidWestern sort of way. We're just not sure how far a man with a tight rubber outfit and cape could get down the street, even if he was reading to old people and whatnot. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Campaigns, Commercials



The Quitter Inspires Smoke Rings

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Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.

We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.

Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Campaigns, Online, Video, Worst



Smoking Makes Your Dick Soft So Says NHS

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What's that you say? Another sex-laced image on Adrants? England-based health care provider NHS wants men to know that smoking damages the valve that close and traps blood in the penis so that an erection is possible. Shawn Waite points us to the organizations recent campaign and website that uses the image of a burning cigarette as an increasingly flaccid penis. Be sure to check out the organization's Soft Magazine.

by Steve Hall    Nov-30-06    
Topic: Campaigns, Good, Newspaper, Online



Passing Gas Isn't Funny When it Comes to Smoking

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When discussing the art of passing gas, humor is usually right around the corner. In this new spot from the American Legacy Foundation's long-running Don't Pass Gas campiagn, however, humor isn't in play. The passed gas that's being discussed here is hydrogen cyanide which is said to be found in second hand gas...uh...smoke. Perhaps Flatulina would have commentary on this.

by Steve Hall    Nov-30-06    
Topic: Campaigns, Commercials, Good



Volvo C30 Campaign Wants Hate And Love

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We don't know whether to love or hate this new Fuel London-created campaign for Volvo's C30 but that's the whole point. You'll see what we mean after you view the first spot. Well? Love it? Hate it? Do tell. The second spot is just plain weird. Each spot points to a Euro RSCG 4D Amsterdam-created Freewill website filled with all sorts of interactive games, widgets and more commercials

by Steve Hall    Nov-30-06    
Topic: Campaigns, Commercials, Good, Strange



Dwarfs, Pigs, Dancing Indian Sell Awesome Canned Ham Phone

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If the general public ever thought those of us in the advertising business were just a bunch of wanna-be-cool hipsters who drink too much Starbucks, play too much foosball and have strange tastes in music, these two new commercials created by Mother NY and directed by The Perlorian Brothers would confirm that line of thinking. In this spot for the Virgin Mobile Slice, a phone packaged to look like a can of sliced ham, nothing is normal. Nothing at all. And, perhaps, that's a very good thing.

by Steve Hall    Nov-29-06    
Topic: Campaigns, Commercials, Good, Strange



Media Mixes, Future Integrates, Wii Wins

- Tonight from 6P - 9P at Flute in New York City, interactive advertising publication adotas will host its monthly media mixer where you can hobnob with others like yourselves.

- The next Future Marketing Summit will be held March 5, 2007 at the ADC Gallery in New York. Founded by Strawberry Frog, the summit will focus on integration and how it relates to the design, entertainment, technology and delivery aspects of marketing.

- The Silly Girl takes a look at the recent PS3 and Wii launches, provides and analysis and tells us why Wii came out on top.

by Steve Hall    Nov-29-06    
Topic: Campaigns, Industry Events, Opinion



LA Weekly Lets People Add to Campaign

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The ongoing LA Weekly campaign is dipping its toes into the consumer-generated space with Blank Blankly, a section of their site that allows people to upload an image, add some text and, poof, create an ad similar to the newspaper's campaign that's been running for quite some time. Trouble is, once you've upload your image and make a mistake like we did, it doesn't appear you can edit it after the fact. And adding the copy? Well we gave up in frustration. Of course, it could be that we're just not that smart around here and the promotion is a great one. You decide.

by Steve Hall    Nov-28-06    
Topic: Campaigns, Consumer Created, Good, Newspaper, Online



PETA Cozies Up with Kids ... and Kid Killers?!

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PETA recently launched PETA Kids in an attempt to make the volatile group more kid-friendly. The site is loaded with fun little ways to propagandize the usual message, like stencils to decorate the nearest public loo with images of animals begging "love me" - yes, like a psychotic ex.

PETA is also promoting Fast Food Nation and Happy Feet, which happens to be in bed with Tamiflu, which, by the way, is now linked to sometimes fatal but generally psychotic behavior among kids.

Clearly PETA has not done its homework about children the way it has with pigs, puppies and penguins. Want to cozy up to kids? Liaise with companies that aren't already liaising with companies that happen to be compelling your target demographic to fling themselves off condo balconies. Isn't that, like, common knowledge? - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Campaigns, Online, Sponsorship, Worst








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