Because there isn't enough geeky stuff in the world with its own championship games, Yahoo! Mail in conjunction with Poke London have decided to launch an E-mail Championship to determine the world's best e-mailers. The object is to position Yahoo! as the choice of e-mail champions.
We're sure a pocket of people are going to eat this up. So if you type mighty fast and can communicate in hieroglyphics just as well as English, consider joining. It would be an awesome thing to tell your grandkids about when they're midway through joking about the reality TV phenomenon. We're sure it will really impress them. Really. - Contributed by Angela Natividad
Apparently tissue is experiencing a comeback and Kleenex wants in on hipsters: Our New Oval is a promo for their new oval-shaped tissue dispenser.
Kleenex has been long wedded to the ho-hum quadrilateral silhouette so here's a half-hearted kudos for thinking out of the box. Though their decision to go oval made us recall the logo ovulation critique Hurty Elbow posed about brands who somehow fall under the misguided impression that oval saves sinking ships.
Check out other promo ads here. And since no hipster campaign is complete without one, take the personality test too. If you're curious about Adrants' personality, we are into yoga and wise beyond our years. We don't know about all that om business but that last goes without saying, yeah? - Contributed by Angela Natividad
-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.
- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.
- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.
- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.
- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."
- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.
Adpunch is not impressed with this cell phone etiquette ad from Kyocera in which a guy gets the karma he deserves for his obnoxious ring tone and verbal inanities. We, however, love it and think every loser who thinks it's OK to strike up a phone conversation and share it with the entire room should get what's coming to them. There's a second spot that hilariously deals with the cell phone etiquette at a grave site. While it's hard to believe, there are still idiots out there who have no idea when and when not to use a cell phone. Good on Kyocera for attempting to educate those losers. The two spots were created by Vitro Robertson.
- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?
- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.
- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.
- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.
AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.
Who says hip hop lovers don't like country, love Elvis and listen to Discovery radio? Not Sirius radio in it's new campaign which offers up it's service as something for "whatever you're into." Not a bad approach. After all, we all have closeted likes and dislikes that we don't share with others and only experience in the privacy of our car while driving to work or at home when no one else is there. Not that we have any odd likings. We're just saying. The campaign was created by Vancouver's Rethink and produced by Reginald Pike.
Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.
Adrants reader Julie writes to tell us, "Right now in Toronto there is this huge print campaign on billboards in the Subway station, on buses, on bus stop huts. It's just a big blue present with a silver bow taking up the entire space. It doesn't say anything and doesn't have a logo."
We love these mysteries. Anyone want to shed some light?
UPDATE: There's a debate raging as to whether it's Bell Canad or Yorkdale Mall.
UPDATE II: It's definitely Bell Canada.
Starbucks kicks off the holidays Pay it Forward-style by disseminating cheer on chilly city streets. Baristas hand out movie tickets and other small gifts on the condition that the recipient has to do something nice for someone else.
The campaign includes a "cheer pass" that tracks how far the "chain of cheer" has gone. Participants are encouraged to visit It's Red Again to share holiday stories and create greetings. The site is hosted by an awkward-looking man who personifies Starbucks' quirky intellectual vibe. It's also ridden with clever recommendations about holiday coffee blends and seasonal cakes.
CEO Jim Donald says they're interested in the qualitative results of the campaign and admits there aren't any of the usual tracking methods attached to it. (It begs the question - how often does anybody really track anything?) We look forward to seeing how many chains get generated. - Contributed by Angela Natividad