Gorgeous moon tonight. Makes you want to curl up with someone you love and ... wait, is that a condom? An ad campaign sponsored by the city of Paris encourages its inhabitants to think about AIDs by sticking condoms where they don't belong hoping that you, in turn, will stick them where they do. Interesting work. Check out another ad from the same campaign here. - Contributed by Angela Natividad
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
In an interesting twist on Dove's Real Women Campaign, Secret gives "real women" (somehow better-looking than Dove's "real women") a chance to destroy someone's life, or maybe just their own. We already knew most of what they were thinking in their heads but now they can spout these social profundities for the aptly-named line of deodorant. (It's the untapped potential here that makes the campaign so promising.) While the revelations aren't all that revealing from "I want to leave my boyfriend" to "I kissed your husband" to "I don't think I'm getting married," we do like "I have obsessive compulsive disorder ... I hide it well." Yeah, isn't that what they all think?
As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.
In a piece entitled, "I am Woman. Hear me Blubber," Copyranter is having fun with the Jane Magazine campaign - currently running on Adrants among other sites - and offers up to potential copy to add to the campaign. From "She's a Genius. She's an Idiot" to "She's Zen. She's A Ten" to "She's a Virgin. She's a Slut" there's plenty of suggestion to keep this campiagn going for years. Check out more copy here.
Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.
To promote its new Princess fragrance, Vera Wang launched VeraWangPrincessBeauty, which features an interactive quiz that tells people what kind of princess they are. An apparently tech-savvy cartoon princess who wears her iPod in her bra walks would-be monarchs through the process.
The criteria is based on all kinds of obstacles the typical princess must navigate daily, such as which event invitation to accept and who to call on speed-dial while sitting in the bathtub. Hmm. To maximize stickiness, princess results can be turned into, yes, a MySpace skin or a printable pledge to be as fantastic a princess as possible. Oh, and also, to always wear Vera Wang Princess.
By the way, we took the test and Adrants is an "IT Princess" who goes to all the hip parties and travels the world. But, of course, you knew that about us already, didn't you? - Contributed by Angela Natividad
During Advertising Week and with a seizure inducing online ad banner campaign, online video advertising firm Tremor Network has announced a rebranding and name change to Tremor Media to better describe its shift from online ad network to full blown "online video solutions" company for advertisers and publishers. You can catch the campaign in print on back covers of Adweek, Mediaweek, and Brandweek magazines and those siezure inducing banners online at Adweek, MediaPost, imediaconnections, MarketingVOX, MediaBuyerPlanner and, yes, right here on Adrants.
While our ad department, once again, "forced us" to run this campaign, there seems to be a nice tie in with the whole "tremor" thing. The banners say 'a seismic shift in advertising." Get it? Seismic? Earthquake? Shaking? Spasmodic banners? OK, forget it. That's a stretch. We're just trying to justify accepting their business. It'll all be over in a week.
AdFreak has an obsession with Paris Hilton and is running a contest with itself to see how many tim es it can post that image of her eating the Carl's Jr. burger. But it's all OK because we share the same obsession. We know. It's unhealthy but as a follow up to the former obsessional post about Paris' DUI arrest, AdFreak tells us some people feel her fronting Italian wine-maker Proseco isn't such a great thing. Proseco CEO doesn't seem to have an issue saying, "Paris Hilton was very pleasant and uncomplicated. I found her to be completely different from the way she is usually portrayed. Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Who put those words in his mouth? Anyway, yes, this story is just another excuse to share another Paris Hilton photo with you. OK., we're shutting up now.
Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.
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