In a recent campaign, an Austrian radio station, 88.6, is trying to position itself as something other that a station that plays popular music. By trashing the hugely successful Phil Collins and the Titanic soundtrack, two entities that, while some question their musical merit, made more money that this station will likely ever see, this station is trying to position itself as some sort of anti-pop, hip station. Too bad they couldn't find some cultural references that were relevant to this decade.
We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.
The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.
- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.
- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.
- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.
- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.
Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.
While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.
We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.
In an apparent first, we have an anti-smoking campaign that speaks to an audience that doesn't live on the left or right coast and have "whiny little brat" tattooed to their upper middle class, teenage forehead. Set in somewhere in middle America, this "don't smoke while pregnant" commercial comes from American Legacy and Ad Council and was created by Austin's GSD&M. It very simply illustrates a thought that goes through a young, pregnant mother's head and the resolves she makes to change her lifestyle for the betterment of her baby.
The campaign, which includes print, is tied to a website called Great Start where tips and help are offered for those interested in quitting.
If you ever feel like your life is in a rut and your days are filled going through the same masochistically obsessive-compulsive routines over and over and over so much so that you can do them blindfolded or in complete disregard to alternative routines, you might want to go see a psychiatrist. Or, you might want to watch these ReginaldPike-produced commercials from Vancouver's ReThink for Sobey's food stores.
Gorgeous moon tonight. Makes you want to curl up with someone you love and ... wait, is that a condom? An ad campaign sponsored by the city of Paris encourages its inhabitants to think about AIDs by sticking condoms where they don't belong hoping that you, in turn, will stick them where they do. Interesting work. Check out another ad from the same campaign here. - Contributed by Angela Natividad
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
In an interesting twist on Dove's Real Women Campaign, Secret gives "real women" (somehow better-looking than Dove's "real women") a chance to destroy someone's life, or maybe just their own. We already knew most of what they were thinking in their heads but now they can spout these social profundities for the aptly-named line of deodorant. (It's the untapped potential here that makes the campaign so promising.) While the revelations aren't all that revealing from "I want to leave my boyfriend" to "I kissed your husband" to "I don't think I'm getting married," we do like "I have obsessive compulsive disorder ... I hide it well." Yeah, isn't that what they all think?