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There's nothing like a campaign focused towards women in mini skirts laying drunk on the sidewalk with their panties exposed to get the world writing about it. Yup. The Suffolk (England - the only place this kind of campaign could happen) police, continuing their "Lock Em' Inn" campaign which urges people not to misuse alcohol, have published a Conde Nasty-like magazine called Safe! that, through its tongue-in-cheek lifestyle editorial approach, continues to urge women not to drink too much, not to wander around alone and to make sure they get home safely - with their pants on.
I don't know. There's just something funny about these Canadian McDonald's spots created by Cossette Communication Marketing. The spots raise the interesting sort of questions most of us wouldn't ask out loud but would love to if given the chance. These spots offer the chance. The "I wonder why" scenario is not a new one, it's just done fairly well here.
Every once in a while a campaign comes around that's so good you don't notice you're watching a commercial while at the same time you do. Yes, I know that's weird but this Holiday Inn campaign fits that description. The eight spots feature a group of guys on a business trip at a Holiday Inn and touches on all the odd, weird, embarrassing, squirmy things that can happen when a bunch of guys get together on a business trip. From awkward hot tub moments to odd fanboy moments to no one's here so we can be weird moments to moments mistakenly observed to be homosexual. View the whole campaign here.
We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
While Lindsay Lohan is now schilling Proactiv acne medicine in a new infomercial spawned from a $2 million contract with the company, we're kinda thinking if she'd just settled on a particular body size rather than stressing her body out with all that "my boobs are too big," "I'm too skinny" and "Wait, I'm fat again" crap, she might not have suffered so much from acne. But, don't listen to us. We're not doctors but we had to write something because, otherwise, who really cares Lindsay's doing an infomercial for an acne medicine?
Lohan follows a long line of celebs praising Proactiv from Britney Spears to Alicia Keys to Jessica Simpson to Elle Macpherson to Kelly Clarkson.
Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.
Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:
"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."
Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.
Apparently, there are many people who feel the new Sony campaign promoting its new white PSP is racist because it features a white woman in a position of power over a black woman. Bells and whistles are going off over at Joystiq but there's also another image that's part of the campaign that shows the black woman getting her vengeance over the white woman. Can we all just relax? Sony and TBWA, of course, intended the ad to be controversial otherwise it'd sit there like all the other boring ads wasting our time every day. Racist or not, it's got us talking and that's half the battle any campaign faces.
From AdArena, a blog with the tagline "sex sells" comes a couple of ads for Legends condoms which does pretty good job unselling sex. That is, sex without a condom. Using the fear of children many people have before actually realizing children can actually be a good thing, Legends has captured a few kids behind its condom material horror movie poster style.