Jennifer Aniston to Sign With Nike, Eminem to Design Air Max Line

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While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.

Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.

by Steve Hall    Aug-30-06    
Topic: Brands, Campaigns, Celebrity



Doctor Says He Can Get Guys the Girl

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The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.

by Steve Hall    Aug-30-06    
Topic: Campaigns, Good, Online, Video



Common Fronts Common Gap Merch For Common People

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Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.

by Steve Hall    Aug-26-06    
Topic: Campaigns, Celebrity, Point of Purchase



Typography Raped And Beaten by Designer

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Ariel, serving up some smack talk, offers us her review of a recent campaign for high-end women's athletic apparel boutique Sporteve and it isn't pretty. Designers take cover. Since there's no women in the testosterone-fueled offices of Adrants, we felt it only fair and balanced to ask the opinion of someone a bit closer to the audience with whom the ad is actually attempting to communicate. If you like a good ad trashing, give her a read and let her know what you think.

by Steve Hall    Aug-25-06    
Topic: Campaigns, Opinion



PSA Urges Kids, Young Adults to Pause

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Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.

by Steve Hall    Aug-24-06    
Topic: Campaigns, Commercials, Good



Be Careful Where You Step in Cambodia

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In an odd twist, a print and online campaign created by BBDO Singapore is lauding Cambodia's beauty as a travel location and then switching message and calling attention to the 6 million landmines that, are apparently still waiting for someone to step on them. Neat. I wanna go there right now. Expedia, book my flight!

by Steve Hall    Aug-24-06    
Topic: Campaigns, Strange



Agencies Love Clients With Sense of Bathroom Humor

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Isn't it great when you get a client that likes bathroom humor? Then you get to create ads that talk about natural wonders like fish poop like in this ad for Lombardi Sports created by San Francisco's Hub Strategy.

by Steve Hall    Aug-22-06    
Topic: Agencies, Campaigns, Good



Superhero Has It Tough, Blood Donors Have It Easy

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Well it is possible to believe everyone at Euro RSCG and the Ad Council gave the collective head nod to the notion it's hard for a superhero to save the world all the time and it's pretty easy for the average human being to donate a pint of blood, our head just isn't quite nodding yet. Maybe we just have to watch these two (1, 2) J.J Sedelmaier-produced spots several more times before it all sinks in. OK. There it is. Now we get it.

by Steve Hall    Aug-22-06    
Topic: Campaigns, Commercials



Bloggers Contribute, Politicians Bullshit, Arby's Aggravates

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- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.

- Scott G examines a pile of bullshit otherwise known as political advertising.

Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.

- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.

- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.

by Steve Hall    Aug-21-06    
Topic: Campaigns, Research, Weblogs



Bloodbuster Blows Chunks

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Coolzor brings us a disgusting ad campaign courtesy of Italin B movie store Bloodbuster, a haven for classic horror movies of old. Not that any movie, however gross, would cause this reaction, it certainly makes the point. Se more of the chunky goodness here.

by Steve Hall    Aug-20-06    
Topic: Campaigns, Strange










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