Harvey Nichols Fashion Ads Deliver High Fashion Messaging

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We're sure there's many different levels of inner meaning to these Harvey Nichols ads for its Beauty, Womenswear and Menswear lines sent to us by Adrants reader, Susannah, but we won't bore you with our analysis. Rather, we'll just point you to them and you can interpret them yourselves. DDB London did the ads.

by Steve Hall    Sep-18-06    
Topic: Campaigns, Good, Magazine



Staring During Poker - OK, Staring While At Urinal - Not

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There are just certain situations where staring is simply not advised: at the urinal, in the elevator at someone's disgusting facial blemish or if you are an overweight, wife beater-wearing, ice cream licking slob looking at two teens making out in a convertible. It is, however, OK to stare during poker as indicated in these Fallsview Casini Resort/World Poker Tour commercials by BBDO Toronto.

by Steve Hall    Sep-11-06    
Topic: Campaigns, Commercials, Good



TiVo Mooned, Ginsu Died, Paris Punked, Scouts Badged

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- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.

- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com

- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.

- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.

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- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.

- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.

- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.

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- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.

- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.

- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.

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- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.

- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.



Poor Financial Decisions Lead to 45 Years in Fast Food Joint

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Using flash back scenarios which explain current misfortune, Winston-Saloem agency The Woodbine Agency created a series of commercial for its client Peidmont bank that illustrates the importance of making proper financial decisions and the downside of making bad ones. The series of commercial can viewed on YouTube here.

by Steve Hall    Sep- 5-06    
Topic: Campaigns, Commercials, Good



Catch A Glimpse of Jessica Simpson In New Campiagn

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AdPunch has a few photos of Jessica Simpson in the new ad campaign for her line of footwear and handbags. We'll agree with AdPunch here and say she does look pretty good in these ads.

by Steve Hall    Aug-31-06    
Topic: Campaigns, Celebrity, Good



Jennifer Aniston to Sign With Nike, Eminem to Design Air Max Line

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While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.

Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.

by Steve Hall    Aug-30-06    
Topic: Brands, Campaigns, Celebrity



Doctor Says He Can Get Guys the Girl

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The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.

by Steve Hall    Aug-30-06    
Topic: Campaigns, Good, Online, Video



Common Fronts Common Gap Merch For Common People

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Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.

by Steve Hall    Aug-26-06    
Topic: Campaigns, Celebrity, Point of Purchase



Typography Raped And Beaten by Designer

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Ariel, serving up some smack talk, offers us her review of a recent campaign for high-end women's athletic apparel boutique Sporteve and it isn't pretty. Designers take cover. Since there's no women in the testosterone-fueled offices of Adrants, we felt it only fair and balanced to ask the opinion of someone a bit closer to the audience with whom the ad is actually attempting to communicate. If you like a good ad trashing, give her a read and let her know what you think.

by Steve Hall    Aug-25-06    
Topic: Campaigns, Opinion



PSA Urges Kids, Young Adults to Pause

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Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.

by Steve Hall    Aug-24-06    
Topic: Campaigns, Commercials, Good










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