OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.
Claiming the campaign "demonizes black male sexuality" Black Gay Men's Leadership Council Treasurer says an AIDS ad campaign featuring a black man in cross hairs currently running in Philadelphia scares people rather than urging them to go get tested. The ad has been pulled from the city's buses, the campaign's website and posters and post cards have been pulled back.
Here's a collection of human rights ads from Youth For Human Rights International which teamed with the Church of Scientology to create 30 PSAs, each of which focuses on a specific "human rights rule." Human rights aside, these ads just remind us how it's just much better to be nice to other people than to be mean.
Watching these new spots for Starz just reminds us there must be a lot of people in this business with an apparent inferiority complex. That's the only conclusion we can make after seeing so many ads that feature blithering idiots for the sole purpose of making the rest of us feel better/cooler/smarter/hotter. Does is really require an idiot to sell everything? Are we so insecure we need to see dumb people just to make us feel better? Please. Enlighten us. See yet another dufus in action here and here for Starz.
We're a week behind on this but Supermodel Heidi Klum has signed a deal with Victoria's Secret to lend her nickname, "The Body," to a new bra the retailer is introducing which will be called, yes, "The Body." Klum tells us "this is probably one bra that every woman wants to have because it is so comfortable. It comes in eight different colors, it has no seams, no stitches. It is not the super sexy, lacy bra, but this is something functional that you want to have every day that is super comfortable and just great." The ad began airing nationally last week.
Apparently in acknowledgment that every method to sell bubble gum has been done to death, Toronto-based agency Youthography chose to go with a decidedly different approach for its client Bubblicious. Celebrating the gum's pinkness, the spot gets a bit orgasmic with the stuff in that odd. nonsequitor sort of way. Print accompanies.
Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
No sooner do we publish a piece on the ad industry's addition to sex and debate the merits of using one's beauty to better one's life and sell products for marketers, fashion brand Rampage has signed a deal with Petra Nemkova to appear in its fall print and online ad campaign. Created in-house, the ads will break in September issues of InStyle, Elle, Cosmopolitan and others. Anyway.
It isn't usually expected that a restaurant be so honest in its ad campaign as to admit the product it serves kills animals but that's exactly what part of this Chipotle campaign does in a humorous manner. The campaign tag, "Honest Ingredients," ha s double meaning. It refers to Chipotle's goal of serving only meat that is "naturally and humanely raised and free of added growth hormones and antibiotics." It also refers to the company's progress towards these goals as reported in the print advertising, which states that given current availability and market pricing, "all Chipotle pork, about one-half of Chipotle chicken, and about one-third of Chipotle beef meet these standards." Check out all the creative here.
You can even create your own billboard copy at this site which has nothing to do with the company other than to have some fun with the ads.
We all know Yankee fans are a rabid bunch but Avis, who is 'The Official Car of the New York Yankees" is even more rabid. They're not just corporate sponsors. They're fans. Two spots created by McCann New York and produced by Reginaldo make that points in a quirky but clear manner.