In a new campaign from TDA_Boulder, Webroot attempts to identify with consumer frustration over computer security. Along with print, outdoor, transit and online, a video mirrors a scenario we are all familiar with; the old-school focus group whereby the moderator tries to get people to boil down concepts to one word.
Well, for these folks, computer security is a four letter word. Or several four letter words strung together so, as one lady says, "if you say it fast, it's one word."
It's all to support the October 4 launch of Webroot's SecureAnywhere cloud-based security product.
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIk is back with more Zeus.
Now Zeus is touting the new limited production Blizzard Pearl xD Release Series 4.0 and the Hot Lava xB Release Series 9.0. The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus's Cradle will make its television debut on Monday.
Lindsay Lohan has been out of the advertising spotlight for quite some time. It's not a secret why. She's been busy with legal and personal matters. Previously spotted in campaigns for Dooney and Bourke, Chanel, Visa, Proactiv, Got Milk and, more recently, Air New Zealand and Marc Ecko, Lohan can now be seen in a new campaign for German fashion label Phillip Plein.
The campaign was shot in Bellagio, Italy. Of Lohan's participation in the campaign, Plein said, "Lindsay is a beautiful, highly acclaimed actress and model. We will be able to create unique images. Refined and luxurious, but also full of sensuality."
- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.
- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.
- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.
- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.
- Blockbuster goes Netflix: separates video rental business from popcorn sales.
- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.
When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."
Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.
Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.
Hey, we're a big fan of getting to the point in advertising, There's far too much distracting crap shoveled into commercial that's, as the experts claim, supposed to entertain. Well last we knew, advertising was supposed to get people off their asses to buy shit. Not sit on the couch and laugh at talking animals or sock puppets.
The spots were created by Allen Kay the man behind the 1976 Xerox Super Bowl ad and the MTA's "See Something Say Something" campaign.
Venables Bell & Partners is out with its first work for eBay. The campaign offers up amusing, embarrassing and awkward scenarios which are ultimately saved by using eBay mobile. The campaign aims to reach those "who prefers to shop anywhere, anytime with a mobile device."
The campaign, entitled "When it's on your mind, it's on eBay," carries the tagline, "Buy it new. Buy it now." In one ad, a daughter is saved from her mother's supply of mom jeans. In another, a man mocked for using a pen when everyone else is using a digital device uses eBay to bring himself into the 21st century. And in another, a woman who obsesses over a pair of shoes in a salon nabs a pair for herself.
Of the campaign, Venebles Bell & Partners Founder and ECD Paul Venebles said, "When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer."
We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.
One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."
In these new Poland Springs commercials from McCann New York and Elastic, wildlife work hard to get humans hooked on something that's much better for them than soda and hunting if we're interpreting the fairly ethereal, slightly hallucinatory work properly.
The campaign is touting the brand's six sparkling water flavors and the three natural ingredients it's made from; spring water, fruit essence and bubbles.
The television campaign will be supported with an online presence on Facebook and banner ads on Yahoo, MSN, The Knot and Monster.com with search efforts on Google, Yahoo and Bing.
Remember the good 'ol days when Poland Springs all about "what it means to be from Maine?"
Here's some Deutsch New York-created, Biscuit Filmworks-produced work for Microsoft (yea, yea, we know) that IT managers the world over will appreciate. When seeking IT solutions for their companies, there's always one memorable solution presented that's not really a solution at all. But it makes for all kinds of great jokes and story telling. This one come courtesy of Tad, head salesman for VMlimited,