Russian Agency Debuts World Cup 2010 Identity

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With the World Cup barely over, Russian agency Park has created an identity (unofficial) for the next World Cup to be held in South Africa in 2010. The identity wraps itself in the "speed, power and stamina" of the leopard, the symbol of South Africa. And yes, there is a specially designed football bra to hold round objects of a different sort. You can see the campaign identity here.

by Steve Hall    Jul-18-06    
Topic: Campaigns, Good



Sony Vaio Colorizes, More Contextual Corrigendum

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- Adverbox highlights a new campaign from Sony for its line of colored notebooks computers which consists of television, transit and magazine. It was created by Ignited Minds.

- American Copywriter says leave the industry jargon out of your ads and remember to speak in your target audience's language, not your own.

- Not to be outdone by Burger King's Hollywood Aspirations, GM has kinda sort but not really said they're going to make a move as well but they have no idea what it's going to be about, who will star in it, who will fund it or how it will be distributed.

Here's yet another online contextual advertising oddity. It's a banner for Caron Trust next to pictures of fiery Beirut.

- Campus Media Group is looking for organizations that want to reach college students this fall. Each year, CMG chooses one organization that has a message it needs to share with the 18- to 24-year-old demographic. CMG will work to have ads placed in some of the nations top college and university newspapers free of charge for a period of one academic school year.

by Steve Hall    Jul-18-06    
Topic: Campaigns



Bud Light Creates Zagar, Transplanted Tribal Dude

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Bud Light has created this Aborigine-like guy called Zagar and featured him on his own website and blog written by his "roommate," Steve. Videos on the site follow the the Crocodile Dundee-like, fish-out-of-water antics that come with cultural transplantation. Some of its funny. Some of its lame. The site has all the usual wallpapers, AIM icons and downloads and there's also a Flickr page and the very bloggy blog written by Steve which has all the required bloggy blog bells and whistles. So far, there are three posts that point to the three videos on the site. One wonders how long Bud Light will go to the expense of creating videos to foster blog content given that they are TV commercial quality.

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by Steve Hall    Jul-18-06    
Topic: Campaigns, Good, Online, Strange, Weblogs



Campaign Says Don't Show Your Panties When Drunk

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There's nothing like a campaign focused towards women in mini skirts laying drunk on the sidewalk with their panties exposed to get the world writing about it. Yup. The Suffolk (England - the only place this kind of campaign could happen) police, continuing their "Lock Em' Inn" campaign which urges people not to misuse alcohol, have published a Conde Nasty-like magazine called Safe! that, through its tongue-in-cheek lifestyle editorial approach, continues to urge women not to drink too much, not to wander around alone and to make sure they get home safely - with their pants on.

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by Steve Hall    Jul-14-06    
Topic: Campaigns, Creative Commentary, Good, Magazine



Stupid Questions Work in McDonald's Campaign

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I don't know. There's just something funny about these Canadian McDonald's spots created by Cossette Communication Marketing. The spots raise the interesting sort of questions most of us wouldn't ask out loud but would love to if given the chance. These spots offer the chance. The "I wonder why" scenario is not a new one, it's just done fairly well here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Holiday Inn Campaign Highlights Strange Behavior

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Every once in a while a campaign comes around that's so good you don't notice you're watching a commercial while at the same time you do. Yes, I know that's weird but this Holiday Inn campaign fits that description. The eight spots feature a group of guys on a business trip at a Holiday Inn and touches on all the odd, weird, embarrassing, squirmy things that can happen when a bunch of guys get together on a business trip. From awkward hot tub moments to odd fanboy moments to no one's here so we can be weird moments to moments mistakenly observed to be homosexual. View the whole campaign here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Youth Encouraged to Vote With Purposefully Stupid Ads

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We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.

The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Good, Online, Podcast, Radio, Television, Weblogs



Lindsay Lohan Fronts Proactiv Acne Campaign

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While Lindsay Lohan is now schilling Proactiv acne medicine in a new infomercial spawned from a $2 million contract with the company, we're kinda thinking if she'd just settled on a particular body size rather than stressing her body out with all that "my boobs are too big," "I'm too skinny" and "Wait, I'm fat again" crap, she might not have suffered so much from acne. But, don't listen to us. We're not doctors but we had to write something because, otherwise, who really cares Lindsay's doing an infomercial for an acne medicine?

Lohan follows a long line of celebs praising Proactiv from Britney Spears to Alicia Keys to Jessica Simpson to Elle Macpherson to Kelly Clarkson.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Celebrity



Oil Covered Animals Encourage Travel to Alaska

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Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Commercials, Online, Television



Cuervo Black Campaign Unsells Target Audience

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Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:

"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."

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by Steve Hall    Jul-10-06    
Topic: Bad, Campaigns, Commercials










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