Oil Covered Animals Encourage Travel to Alaska

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Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Commercials, Online, Television



Cuervo Black Campaign Unsells Target Audience

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Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:

"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."

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by Steve Hall    Jul-10-06    
Topic: Bad, Campaigns, Commercials



MansionPoker Campaign Brings Back Game's Elegance

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Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.

by Steve Hall    Jul- 6-06    
Topic: Campaigns, Commercials, Good, Television



White PSP Ad Stirs Racial Debate

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Apparently, there are many people who feel the new Sony campaign promoting its new white PSP is racist because it features a white woman in a position of power over a black woman. Bells and whistles are going off over at Joystiq but there's also another image that's part of the campaign that shows the black woman getting her vengeance over the white woman. Can we all just relax? Sony and TBWA, of course, intended the ad to be controversial otherwise it'd sit there like all the other boring ads wasting our time every day. Racist or not, it's got us talking and that's half the battle any campaign faces.

by Steve Hall    Jul- 5-06    
Topic: Campaigns, Opinion, Trends and Culture



'Sex Sells' Blog Features Condom Ad Which Unsells Sex Without Condom

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From AdArena, a blog with the tagline "sex sells" comes a couple of ads for Legends condoms which does pretty good job unselling sex. That is, sex without a condom. Using the fear of children many people have before actually realizing children can actually be a good thing, Legends has captured a few kids behind its condom material horror movie poster style.

by Steve Hall    Jul- 5-06    
Topic: Campaigns, Good, Magazine



Women Are Not the Only Sex Objectified in Ads

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For the sole purpose one sex is featured far more than the other here on Adrants, we bring you this ad campaign for Abercrombie & Fitch filled, as they always are, with hot guys who have nothing better to do than workout all day, stare at themselves in the mirror and gaze into the lens of cameras. See more of these ripped dudes here.

by Steve Hall    Jul- 3-06    
Topic: Campaigns, Good, Magazine



42below Illustrates Brilliance In Cannes-Winning Campaign

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Sometimes money doesn't yield the best creative and that was certainly true in this case whereby 42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor. The campaign illustrates, literally, the experiences one will have when drinking 42below vodka. While many of the are, of course sex-related, all are not including one with a Godfather theme and one with a Brokeback Mountain theme. See more here, here and here.

by Steve Hall    Jul- 3-06    
Topic: Campaigns, Good, Magazine, Outdoor



Some Agency Created A Cuervo SportsCenter Parody

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You know some creatives are having a lot of fun when they string together the words "visibly excited" and "cocktail" together which is what was done in this SportsCenter parody for Cuervo. The person who sent it to us, telling us her company created it, apparently doesn't realize proper publicity can only come when we actually know the name of the company. Perhaps she'll let us know.

UPDATE: She did. It's Tribal DDB.

by Steve Hall    Jul- 2-06    
Topic: Campaigns, Online, Strange



'Arousing Technology' Bike Ads Not Arousing to Magazine

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If you work in media and you spend your days planning, negotiating, buying and sending out IOs you really don't even care what the agency production department is sending to an individual ad you bought. In fact, one can go years without ever having seen the actual ad they bought space for. But, on the other side- over at the magazine, they see every ad that comes in the door and sometimes they don't like what they see. Now, we're not talking about ads that are just plain crappy. We're talking about the ones that do not arouse good feelings when received. This was the case with a recent campaign created by TDA Advertising for Titus Cycles and sent to Mountain Bike Action magazine.

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by Steve Hall    Jun-28-06    
Topic: Campaigns, Magazine



Inc.com Poster Campaign Just Tells It

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Inc.com has launched a new outdoor campaign in New York City which will run through August 20th. The company tells us the campaign is intended to target business owners and C-level executives at privately held companies. The ads will appear on 20 public telephone kiosks located throughout the midtown Manhattan business district and will feature copy and artwork explaining what's available on Inc.com. Let's

by Steve Hall    Jun-27-06    
Topic: Campaigns, Good, Online, Outdoor








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