In a move that could be described as both the display of good corporate behavior as well as a cheesy effort to leverage natural disaster for corporate gain, MasterCard is lending its "Priceless" campaign to the state of Florida for use in a combined campaign to persuade Floridians to make sure they're ready for hurricane season. On the good corporate behavior side of the story, MasterCard will donate the cost of a print ad campaign in four Florida markets to deliver the hurricane preparedness message. On the not so good corporate citizen side of the story are the lobbying efforts MasterCard may have implemented to get Florida Governor Jeb Bush to sign into legislation a bill creating a tax holiday from May 21 to June 1 on all purchases. Hmm. Lower taxes. Higher purchases. More charge card usage. More money for MasterCard.
Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.
Leave it to Axe, which, by the way recently became the number one deodorant, to leverage every possible sexual angle available in its advertising. This ad, along with its headline "It Can Happen Anywhere," clearly reminds us that, yes, it can, in fact, happen anywhere.
This has been out for a while but we thought we'd share CheckOutMyBreasts with you. It's a site that informs women how to check their breasts for cancer and for men to....oh...sorry. There are other site's for that. It's all part of a Canadian breast cancer awareness campaign called Fashion Targets Breast Cancer to raise money for breast cancer research. The campaign raises money by selling "target" t-shirts and other branded apparel. A public service campaign promotes the whole thing. On Friday, May 26, the campiagn calls for all Canadians to wear their campaign-branded apparel in support of the cause.
UPDATE: Here's another breast cancer awareness campaign from Brazil.
In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."
Boston's Mayor Menino is upset over French Connection's recent Fashion v. Style ad campaign which centers on women fighting each other and says the campaign "promotes negative images of women and violence."Earlier, we took a look at a video ad that was part of the campaign here that pits two women against each other karate-style. Menino wants French Connection to pull the ads from Boston's Newbury Street and Copley Place French Connection retail stores.
Thanks to Jalopnick and the blog's Flicker photo, we can wallow in the aimlessness of the new Ford "Bold Moves" ad campaign. We've already whined about the stupidity of the new tagline so we're too taired to care about the ads. You can see them here and tell us what you think.
Adams Knight has created a television campaign for universal healthcare advocacy group healthcare4every1 which illustrates the apparent power some individuals and groups are using to stifle the conversation about improving healthcare in the state. There are three spots in the campaign and in each spot when an individual is about to reveal the address of the healthcare4every1 website, they are stunted by various methods.
Jenny over at Wiregirl features some of the images of Mischa Barton in here new role as bebe spokesmodel. Perhaps Marisa should become a bit more like Barton is portrayed here. See the rest of the images here.
Ford, which is sponsoring the singer's summer tour, has aligned itself with Kelly Clarkson and is using her new song, Go, in a JWT Detroit-created :60. The campaign marks the switch from the company's old tagline. "Built for the road ahead" to the new and relatively meaningless tagline, "Bold moves."
There ought to be a rule for taglines. They ought to actually mean something and not be so bland they can be slapped on any brand interchangeably. "Bold moves"? I mean WTF? Are we talking about Bold detergent moving stains out of a shirt? OK, maybe Ford is makming some bold moves here but this tagline is about as descriptive as Intel's lame switch to "Leap Ahead" which sounds like some descriptor for a kangaroo daylight savings time convention. Seems Ford and JWT caught the boardroom brand blather disease.