Wonderbra Campaign Reverses Perspective of Wearing Push Up Bra

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Now here's a different approach to bra advertising. Rather than show a hot model with miles of cleavage bursting forth, change the perspective and show the reaction of the people when presented with what a bra can do for a woman...and to the people around her. That's exactly what Wonderbra has done in this campaign that illustrates what it is like to be a woman wearing a Wonderbra. Or, for that matter, what it must be like to a sexy woman wearing just about anything. It's almost creepy.

Oddly, the campaign, without intending to do so, illustrates to those of us who can't keep our eyes off an attractive woman that being stared at just might not be all it's cracked up to be. Men, take note. On the other hand, women, if you're going to hoist your boobs up and out for all to see, expect to get what you see in these ads and don't complain about it.

by Steve Hall    Jun- 6-06    
Topic: Campaigns, Creative Commentary, Good, Magazine



Scion Animation Campaign Makes Debut

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ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.

by Steve Hall    Jun- 6-06    
Topic: Campaigns, Commercials, Good, Television



New Holland Tractor Campaign Gets Farmer Hip

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Now if you don't know a farmer, as we do, you simply won't understand this new ad campaign for New Holland farm equipment. But, that won't matter because New Holland doesn't care about you. The yonly car about people with "farmer tans." The campaign was created by Colle+McVoy. See the other three ads here, here>/a> and here.

by Steve Hall    Jun- 6-06    
Topic: Campaigns, Good, Magazine



Bob Garfield Hates New BMW Campaign, We Have to Like It

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Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.

more »

by Steve Hall    Jun- 6-06    
Topic: Brands, Campaigns, Creative Commentary, Good, Opinion, Television



Country Folk Need Stuff Too

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Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.

by Steve Hall    Jun- 5-06    
Topic: Campaigns, Good, Television



Animation Smokes, Cabs Get Ads, Feminine Wash Ingeniously Gross

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- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.

- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.

- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.

- Pittsburgh's Iron City Beer gets Presidential mention.

- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.

- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.

- Sometimes even the best efforts at removing graffiti are completely pointless.

by Steve Hall    Jun- 4-06    
Topic: Campaigns, Commercials, Online, Television



Not Everyone Loves World Cup Football

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While it seems the entire world is caught up in one gigantic World Cup Football frenzy, not everyone is a fan of the sport. In light of that fact, Belgium's Channel Two promises to provide some alternative entertainment and this ad gets that point across very clearly. Duval Guillaume created the campaign.

by Steve Hall    Jun- 2-06    
Topic: Campaigns, Good, Magazine



Baygon Bug Spray Slaps Home Its Message

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In advertising, most always, a well chosen visual always beats well written copy. This is evidenced in a print campaign for Baygon bug spray in which the results of reacting to a bug bite are displayed. The campiagn was created by FCB Wlka, Delhi.

by Steve Hall    May-31-06    
Topic: Campaigns, Good, Magazine



Campaign Fights Prejudice in Portugal

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It's unfortunate this industry has to waste its time creating campaigns for insensitive idiots but, apparently, there are enough people in Portugal who are prejudice against the country's immigrants that this commercial for Amnesty International was necessary. It was vreated by McCann Erikson Portugal.

by Steve Hall    May-31-06    
Topic: Campaigns, Commercials, Good



Global Security Mag Campaign Eases Fear of Nuclear War

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Today, in the category of business to business advertising, we have this campaign from Chicago-based Hadrian's Wall for the Bulletin of the Atomic Scientists. Yes, we said, "Huh?" as well. The bulletin, which has been around since just after that lovely time when we figured it would be OK to bomb the crap out a county to end a world war, is affiliated with the University of Chicago and focuses on global security issues and the assessment of nuclear danger. The campaign is intended to lessen the intimidating factors of nuclear danger and broaden the publication's circulation. This, and we're serious here, is done through the concept of showing a child's night light and the security that imagery connotes. Click the image to see a bigger version of the ad.

by Steve Hall    May-31-06    
Topic: Campaigns, Magazine










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