Today, in the category of business to business advertising, we have this campaign from Chicago-based Hadrian's Wall for the Bulletin of the Atomic Scientists. Yes, we said, "Huh?" as well. The bulletin, which has been around since just after that lovely time when we figured it would be OK to bomb the crap out a county to end a world war, is affiliated with the University of Chicago and focuses on global security issues and the assessment of nuclear danger. The campaign is intended to lessen the intimidating factors of nuclear danger and broaden the publication's circulation. This, and we're serious here, is done through the concept of showing a child's night light and the security that imagery connotes. Click the image to see a bigger version of the ad.
Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.
While referring to tobacco companies' use of the code word "Zephyr" in the fifties to refer to cancer might not be the strongest argument, the American Legacy Foundation's "Truth" campaign has launched a new campaign that includes a spot featuring a guy who goes into an oncologist's office to see if he has Zephyr/cancer. The campaign hopes to call attention to what it calls "absurdities" it sees in tobacco company marketing. A second spot will follow in a day or two.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
In a move that could be described as both the display of good corporate behavior as well as a cheesy effort to leverage natural disaster for corporate gain, MasterCard is lending its "Priceless" campaign to the state of Florida for use in a combined campaign to persuade Floridians to make sure they're ready for hurricane season. On the good corporate behavior side of the story, MasterCard will donate the cost of a print ad campaign in four Florida markets to deliver the hurricane preparedness message. On the not so good corporate citizen side of the story are the lobbying efforts MasterCard may have implemented to get Florida Governor Jeb Bush to sign into legislation a bill creating a tax holiday from May 21 to June 1 on all purchases. Hmm. Lower taxes. Higher purchases. More charge card usage. More money for MasterCard.
Zip Internet is running an interesting campaign that illustrates how easy life would be if it were able to be controlled with web navigation commands such as Delete, Refresh, Back, Open and Stop. Nice campaign.
Leave it to Axe, which, by the way recently became the number one deodorant, to leverage every possible sexual angle available in its advertising. This ad, along with its headline "It Can Happen Anywhere," clearly reminds us that, yes, it can, in fact, happen anywhere.
This has been out for a while but we thought we'd share CheckOutMyBreasts with you. It's a site that informs women how to check their breasts for cancer and for men to....oh...sorry. There are other site's for that. It's all part of a Canadian breast cancer awareness campaign called Fashion Targets Breast Cancer to raise money for breast cancer research. The campaign raises money by selling "target" t-shirts and other branded apparel. A public service campaign promotes the whole thing. On Friday, May 26, the campiagn calls for all Canadians to wear their campaign-branded apparel in support of the cause.
UPDATE: Here's another breast cancer awareness campaign from Brazil.
In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."