It seems to be celebrity week here in the ad business. not that that's anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker's marketing. As part of the deal, Sharapova will get an land Rover for her own use and she'll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
Tulsa area McDonald's have teamed with mobile marketing company Gamut Industries to create Mobile Whoa, a campaign that offers people an SMS scavenger hunt, mobile coupons and a mobile phone picture gallery. People can join the hunt by texting "hunt 62931" or at the website. Clues will be sent until the mystery is solved.
The coupons, dubbed "mCoup," are available beginning April 17 and will provide a free small order of fries or hash browns. Damn, I'm in! The mobile phone picture directory will offer ring tones and wallpapers to those who upload photos.
Chicago Agency Hadrian's Wall has created an interesting campaign for its client Magnecote paper. Rather than simply advertise the product to its target, agency creatives and production people who can use the stuff to make magnetic posters, Hadrian's Wall took a different approach. They chose a public service cause, World Bicycle Relief, enlisted seven other agencies to create PSAs for WBR. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. Now isn't that a whole lot more interesting that just placing a few boring ads in Creativity for a product as boring as magnetic paper?
Despite the brand bailout following Kate Moss' cocaine dalliance, Calvin Klein, who Moss had been with fourteen years ago when she appeared along side Marky Mark (Mark Wahlberg) as he was then known, has re-signed the supermodel to in a new ad campaign for the brand. Moss will appear in ads along with Jamie Dornan, formerly of Keira Knightley boyfriend fame and a model for Calvin Klein since 1992. The deal is worth about $890,000 U.S. dollars. Ads were shot over this past weekend in New York and will begin to appear Fall 2006.
Sounding oddly similar to Visa's new tagline "Life Takes Visa," Hill Holliday has just introduced a new tagline for Dunkin' Donuts: "America Runs On Dunkin'" Hmm. Well, we're not complaining. After all, there's isn't much more you need to get through life than a credit card and caffeine. There are eight spots in the campaign, most of which play like music videos and do the whole coffee as lifestyle thing. Our favorite, Pleather, rocks on about that annoying summer problem of legs sticking to leather/pleather car seats. The campaign also includes nine radio spots, print, in-store advertising, outdoor and online.
UPDATE: Hill Holliday lays out all the work and the thinking behind it on their new website/blog.
OK, that's it for all you teen-loving 30/40-something men. With the launch of a new stalker awareness campaign, News Corp. hopes to make MySpace teens completely aware of your shenanigans and boot you back to women your own age. Created by the Ad Council in 2005, the campaign will blanket Fox properties MySpace, Fox network, FX, National Geographic and Fuel TV. With the ever-imaginative tagline, "Don't believe the type," the ads point people to the National Center for Missing and Exploited Children's center website which then links to a page specific to the campaign. On that page are links to the PSAa, a game that aims to teach kids about the sketchiness on online profiles and an area with information for parents.
Mariah Carey has signed a global licensing and marketing deal with Elizabeth Arden to create and promote a fragrance line using the pop star's name. The line will be introduced Spring 2007 and it's reported Carey will be involved start through finish from product development to marketing promotion. Carey joins Britney Spears who already has a fragrance line with Elizabeth Arden.
We're not sure if the sexual innuendo was intended here but it sure seems blatant enough to us. These ads for Ella Blache Paris claim to help make "Skin good enough to eat" and feature naked women, with appropriate parts covered, draped over eating and food preparation implements. See additional versions of the ad here and here.