We like the double meaning of this print campaign from FCB Sao Paulo for Pesca Magazine, the encyclopedia of fishing. The images connote, at least to us, the animals in the ads - a bear, a cat and a seal - wearing glasses to both study up on how to better catch fish and to better see the fish they want to catch. See the other two ads here and here.
Euro RSCG Chicago has created a print campaign for its footwear retailer client O&I Shoes. The ads, which break Monday and focus on the retailer's fashionable but practical to wear line of footwear, carry the headline, "Comfortable Shoes You'd Actually Be Caught Dead In." With images of fashionable footwear-clad women on a morgue slab and in a coffin, we're betting this campaign just might give cause for the reader to pause a bit before turning the page. See both versions of the ad .
This is whacked - as in whack-a-mole. Calling attention to its Adicolor customizable sneakers, Adidas, working with ad agency Idealogue and seven directors has released seven colorific videos, the first featuring none other than Jenna Jameson and her saline balloons.
Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blance, has launched an S & M themed campaign to promote its seemingly less painful laser hair removal process.Two of the ads use the queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal. A third execution, gets right to the point with blood in the sink. See the others two ads here and here.
We all know VISA's launched a huge, new campaign with the new tagline, which we like very much, "Life Takes VISA." We all know there's tons of TV spots supporting this campaign but one, which we saw a couple nights ago, just seemed to stand out from the crown. It's called Worm/Recycling and sort of makes you wonder what it is at first as it begins with line drawings of a worm breakdancing to electronica before it becomes obvious it's a commercial for the VISA check card.
The commercial was created by TBWA\Chiat\Day and the nifty special effects work was done by Brickyard VFX which did the special effects on the Comcast Slowskys ad.
Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.
The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.
Found on Supertween and The Cool Hunter and sent to us by Susannah Breslin, these ads, created by Red Cell, for Milan womans' boutique Antonia apparently want men to think the store's so cool, they'll do anything to get in. Or, it's yet another ad treating men like idiot metrosexuals. Or, it's just high fashion advertising for which there's never a good explanation.
Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.
In one of the most hilarious American Copywriter podcasts yet, Tug and John discuss the latest ad campaign from Dannon which promotes their Activia yogurt with Bifidas Regularis, a bonified "nonsense word that's been trademarked" as Tug and John have categorized ridiculous, marketer-created terms like this one. Activia is a yogurt that helps women poop better. Yes, and Dannon actually trademarked the term Bifidas Regularis as if to make some kind of inside joke. I mean they might as well just have said "Dannon, the yogurt that helps women shit better." And the ads, oh the ads, Tug and John rip them with as much fervor as anyone would one of those goofy drug ads that ty to make a medical condition into some kind of normal lifestyle. You have to listen to this podcast. Especially to hear them try to understand what it must have been like to be the copywriter on this project.