In a last swan song, Group Health Incorporated, this week, launched its last ad campaign before merging with HIP. The campaign, created by Munn Rabot and directed by Rupert Wainwright (The Fog, Stigmata), celebrates GHI physicians, 600 of whom are listed by New York Magazine as the best the city has to offer. The three spots show the surgeons as regular people interacting with individuals who are there should they ever be needed. Hey, it's better than fake doctors in white lab coats. See the three spots here.
To help drum up awareness for the Hartford's Camp Courant, a free camp for kids from the city, Adams & Knight Advertising developed a pro-bono print campaign which is running in the Hartford Courant, space donated b y the paper. It's your basic feel good campaign and with all the trashing we all seem to love to do around here, let's just be happy for this one. See all the ads here.
Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.
Can we just stop with the celebrity endorsements already? George Clooney. along with being seen in just about every movie made in the last six months will soon be seen in commercials for Nestle
Expresso Nespresso, a drink that is sure to taste like some horrific combination of day old coffee and cheap hot chocolate mix. Oddly, Clooney's doing it because he belives it will be a classy endeavor. Explaining his decision, Clooney said, "It's really classy. You don't want to do ones that aren't classy. Thats the truth. Thats the secret to it. You want to have a product you are proud of and not embarrassed by." Good luck, George.
It seems to be celebrity week here in the ad business. not that that's anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker's marketing. As part of the deal, Sharapova will get an land Rover for her own use and she'll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
Tulsa area McDonald's have teamed with mobile marketing company Gamut Industries to create Mobile Whoa, a campaign that offers people an SMS scavenger hunt, mobile coupons and a mobile phone picture gallery. People can join the hunt by texting "hunt 62931" or at the website. Clues will be sent until the mystery is solved.
The coupons, dubbed "mCoup," are available beginning April 17 and will provide a free small order of fries or hash browns. Damn, I'm in! The mobile phone picture directory will offer ring tones and wallpapers to those who upload photos.
Chicago Agency Hadrian's Wall has created an interesting campaign for its client Magnecote paper. Rather than simply advertise the product to its target, agency creatives and production people who can use the stuff to make magnetic posters, Hadrian's Wall took a different approach. They chose a public service cause, World Bicycle Relief, enlisted seven other agencies to create PSAs for WBR. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. Now isn't that a whole lot more interesting that just placing a few boring ads in Creativity for a product as boring as magnetic paper?
Despite the brand bailout following Kate Moss' cocaine dalliance, Calvin Klein, who Moss had been with fourteen years ago when she appeared along side Marky Mark (Mark Wahlberg) as he was then known, has re-signed the supermodel to in a new ad campaign for the brand. Moss will appear in ads along with Jamie Dornan, formerly of Keira Knightley boyfriend fame and a model for Calvin Klein since 1992. The deal is worth about $890,000 U.S. dollars. Ads were shot over this past weekend in New York and will begin to appear Fall 2006.