Beat Boxing, Banjo Picking, Hip-Hop the New Folk

MTKSUPstrChocolateDrops72.jpg

A new campaign for Kent State University's WKSU Folk Festival, Sept. 21-25, called You Don't Know Folk, asks folk music lovers to broaden their ideas of who, and what, is folk. The print, poster, guerrilla and online campaign, created by advertising agency Marcus Thomas, has some great headlines.

Print ad headlines include "Ever hear a beat boxing jug blower and a banjo picking opera singer singer bust out a swaggering hip-hop jam?", "Know who burned down the house with Dave Matthews, chewed gum with Elvis Costello, and partied on a boat with Mick Jagger?" and "Think a former NASA technician. two Ivy League graduates and a saw player don't know how to bring the funk?"

Ads will appear in local Ohio newspapers, wildpostings will be placed and QR coded guitar picks will be distributed. All lead to the campaign website.

by Steve Hall    Sep-14-11    
Topic: Campaigns



Legal Sea Food Snubs Nose at Animal Rights Groups

legal_seafood_crab.jpg

We love this new DeVito/ Verdi-created ad campaign for Legal Sea Food. Why? Because it slaps upside the head all the tree-hugging, animal-loving cause groups who spend their days complaining about stuff when, instead, they could be at Legal Seafoods devouring succulent crab, salmon or trout.

more »

by Steve Hall    Sep-14-11    
Topic: Campaigns



Arby's Campaign Goes Political

arbys_political.jpg

Toronto-based Blammo created two political style ad campaigns for Arby's entitled Curly Coalition of Canada and Homestyle Alliance of Canada. Each campaign takes the tone of political cause group advertising. Each campaign plays out on social media as well including Twitter account for the Curly Coalition and Homestyle Alliance as well as Facebook pages for each (Curly, Homestyle)

See all the ads below.

more »

by Steve Hall    Sep-12-11    
Topic: Campaigns



Old Spice Offers Something to Help us Forget Fabio

old_spice_sea_captain.jpg

Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.

A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.

Other ads will feature a billionaire jet pilot and a rock star.

more »

by Steve Hall    Sep- 8-11    
Topic: Brands, Campaigns, Commercials



Sports Illustrated Supermodel Irina Shayk Fronts Rampage Campaign

rampage_irina_shayk_dress.jpg

Following in the footsteps of Bar Refaeli and Gisele Bunchen, Sports illustrated supermodel Irina Shayk is making her debut as the new face of fashion brand rampage. Shayk will front the brand's new Fall campaign. You can watch Shayk talk about her role in the campaign in the video below well as check out the ads here, here and here.

more »

by Steve Hall    Sep- 7-11    
Topic: Campaigns, Celebrity, Racy



Uncle Marv Aids Young Filmmakers

rcbtiff_screening.jpg

In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.

more »

by Steve Hall    Sep- 7-11    
Topic: Brands, Campaigns, Industry Events



Irish Sporting Organization Not Happy With Hunky Dorys Hotties

hunky_dorys_still_staring.jpg

Remember the Hunk Dorys hotties? Let us refresh your memory. Last year Irish chip brand Hunky Dorys strapped several women into bikinis and had them play rugby for an ad campaign. Predictably, there were complaints and the campaign was dubbed sexist by many who complained to the country's Advertising Standards Authority.

Over the weekend, the brand debuted a new campaign which has scantily clad women playing soccer. A few complaints have been logged by the ASA so far.

One of the ads in the campaign contains the headlines, "Still staring?" next to the image of a scantily clad woman baring significant cleavage. A second ad features the same scantily clad woman revealing her ample assets next to the headline, "Taaaasty." The Hunky Dory website contains all the imagery you'll need to conjure up your perfect Gaelic football fantasy.

more »

by Steve Hall    Sep- 7-11    
Topic: Campaigns, Racy



Infiniti Europe Fails to Set Itself Apart From Competition

infiniti_europe.jpg

Aiming to "change the face of luxury motoring across Europe," this new Infiniti Europe campaign from TBWA changes the face of nothing when it comes to car advertising. With the tagline "Since now, the perfect line is a curve" - whatever the hell that means - the campaign is said to help position the brand as a viable alternative to Mercedes, Audi and BMW.

Explaining the campaign, TBWA European Creative Director MacGregor Hastie said, "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve."

more »

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion



Wait, What? Sears Sells Lingerie?

kardashian_sears_lingerie.jpg

By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.

But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Celebrity, Racy



Jennifer Lopez, Marc Anthony Bring Hilarity to Kohl's Campaign

jennifer_lopez_kohls.jpg

Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.

The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.

more »

by Steve Hall    Aug-31-11    
Topic: Brands, Campaigns, Celebrity, Commercials, Creative Commentary










Featured FREE Resource: