Sports Illustrated Supermodel Irina Shayk Fronts Rampage Campaign

rampage_irina_shayk_dress.jpg

Following in the footsteps of Bar Refaeli and Gisele Bunchen, Sports illustrated supermodel Irina Shayk is making her debut as the new face of fashion brand rampage. Shayk will front the brand's new Fall campaign. You can watch Shayk talk about her role in the campaign in the video below well as check out the ads here, here and here.

more »

by Steve Hall    Sep- 7-11    
Topic: Campaigns, Celebrity, Racy



Uncle Marv Aids Young Filmmakers

rcbtiff_screening.jpg

In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.

more »

by Steve Hall    Sep- 7-11    
Topic: Brands, Campaigns, Industry Events



Irish Sporting Organization Not Happy With Hunky Dorys Hotties

hunky_dorys_still_staring.jpg

Remember the Hunk Dorys hotties? Let us refresh your memory. Last year Irish chip brand Hunky Dorys strapped several women into bikinis and had them play rugby for an ad campaign. Predictably, there were complaints and the campaign was dubbed sexist by many who complained to the country's Advertising Standards Authority.

Over the weekend, the brand debuted a new campaign which has scantily clad women playing soccer. A few complaints have been logged by the ASA so far.

One of the ads in the campaign contains the headlines, "Still staring?" next to the image of a scantily clad woman baring significant cleavage. A second ad features the same scantily clad woman revealing her ample assets next to the headline, "Taaaasty." The Hunky Dory website contains all the imagery you'll need to conjure up your perfect Gaelic football fantasy.

more »

by Steve Hall    Sep- 7-11    
Topic: Campaigns, Racy



Infiniti Europe Fails to Set Itself Apart From Competition

infiniti_europe.jpg

Aiming to "change the face of luxury motoring across Europe," this new Infiniti Europe campaign from TBWA changes the face of nothing when it comes to car advertising. With the tagline "Since now, the perfect line is a curve" - whatever the hell that means - the campaign is said to help position the brand as a viable alternative to Mercedes, Audi and BMW.

Explaining the campaign, TBWA European Creative Director MacGregor Hastie said, "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve."

more »

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Opinion



Wait, What? Sears Sells Lingerie?

kardashian_sears_lingerie.jpg

By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.

But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Celebrity, Racy



Jennifer Lopez, Marc Anthony Bring Hilarity to Kohl's Campaign

jennifer_lopez_kohls.jpg

Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.

The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.

more »

by Steve Hall    Aug-31-11    
Topic: Brands, Campaigns, Celebrity, Commercials, Creative Commentary



Hip Hop Hamsters Jump the Shark

kia_soul_hamsters_robots.jpg

It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.

Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.

more »

by Steve Hall    Aug-30-11    
Topic: Agencies, Brands, Campaigns, Commercials, Creative Commentary



Sir Edwin Horsham Bests Stork With Pickle Escapades

claussen_sir_edwin_horsham.jpg

If you were in you local grocery store minding your own business, walking the aisles for your grocery needs and suddenly you saw a man on a bobsled racing through the store, your first reaction might be to call the loony bin and have the man put away. Your second thought - because you are a hip, astute person who has been jaded with marketing buffoonery over the years - would be to say, "Oh, right. That's Sir Edwin Horsham, the Claussen pickle guy who captures unsuspecting shoppers and takes them on journeys to...the Claussen pickle section."

The campaign, created by The Escape Pod for Kraft has been out since June. There are three episodes to far. The first one has garnered over one million views. You can view all three below. An if you've ever compared Claussen pickles to Vlassis, you know Claussen wins, hands, down, every time.

So we tip our hat to Sir Edwin Horsham and laud his superiority over that soggy stork.

more »

by Steve Hall    Aug-18-11    
Topic: Campaigns, Strange, Video



Las Vegas Frivolity Captured As Book Covers

NYNY-bookcover_2_1Mb.jpg

David&Goliath is out with new work for the New York New York Hotel and Casino in Las Vegas. In the print campaign, D&G shows hotel experiences as stories. Titled "Coaster," "Suite," "Casino," "Bar at Times Square" and "Nine Fine Irishman," each version shows a scene as the cover of a book along with a headline that tells another story. Some seems to be obsessed with cleavage but this is Vegas we're talking about so we say all good to that.

You can check out each of the ads here, here, here and here.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy



French Fashion Brand Unveils Lingerie for (Very) Young Girls

jours_apres_lunes_lingerie.jpg

By now you have certainly heard about French lingerie company Jours Apres Lunes and their campaign hyping lingerie for girls four to twelve. Yes, you read that right. Lingerie for girls 4-12. Now maybe this is all perfectly fine since its the French we're talking about and if stereotypes are to be believed, the French are all about romance, love and sex. But for four year olds? In America, we call that perverted.

The brand is touting the line as "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."

As you might expect, we're big fans of women in lingerie. But the key word in that statement is "women." And until a girl is 18, she is not a woman in our book and should not be prancing around in lingerie.

Check out images from the line here and let us know what you think.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy, Strange










Featured FREE Resource: