Las Vegas Frivolity Captured As Book Covers

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David&Goliath is out with new work for the New York New York Hotel and Casino in Las Vegas. In the print campaign, D&G shows hotel experiences as stories. Titled "Coaster," "Suite," "Casino," "Bar at Times Square" and "Nine Fine Irishman," each version shows a scene as the cover of a book along with a headline that tells another story. Some seems to be obsessed with cleavage but this is Vegas we're talking about so we say all good to that.

You can check out each of the ads here, here, here and here.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy



French Fashion Brand Unveils Lingerie for (Very) Young Girls

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By now you have certainly heard about French lingerie company Jours Apres Lunes and their campaign hyping lingerie for girls four to twelve. Yes, you read that right. Lingerie for girls 4-12. Now maybe this is all perfectly fine since its the French we're talking about and if stereotypes are to be believed, the French are all about romance, love and sex. But for four year olds? In America, we call that perverted.

The brand is touting the line as "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."

As you might expect, we're big fans of women in lingerie. But the key word in that statement is "women." And until a girl is 18, she is not a woman in our book and should not be prancing around in lingerie.

Check out images from the line here and let us know what you think.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy, Strange



Cathay Pacific Cancels Ad Campaign After Cockpit Cockup

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This one gets a big laugh. Cathay Pacific has postponed the launch of a campaign with the tagline "Meet the team who go the extra mile to make you feel special" because photographs surfaced of crew members having sex in the cockpit...which when you think about it, brings a whole new level of meaning to the word "cockpit." Reportedly, the photographs were published in Chinese newspapers.

Of the Cathay Pacific employees caught in the act, Cathay Pacific CEO John Slosar said, "I can confirm that two members of our crew shown in compromising situations in photographs published recently in Chinese-language daily newspapers are no longer employees of the company."

Apparently, oral sex was involved between a flight attendant and a pilot. Attempting to downplay safety concerns, Cathay Pacific has said there was no indication the sex act was performed while in flight.

The NSFW photos can be viewed here.

by Steve Hall    Aug-15-11    
Topic: Campaigns, Racy



Ladies, Take A Shave-Cation

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Ladies, ever worry about unsightly stubble during bikini season...or any season for that matter? Well, it seems, Schick has the solution for you. And it's so good you can even take a day off from shaving that all important bikini line. In fact, you can take a...Shave-cation. Yes, a Shave-cation. All courtesy of the new Schick Quattro for Women.

But wait a minute. Something's not right here. Gillette offers up five blades. Why does Sschick only give women four? We smell a conspiracy here!

by Steve Hall    Aug-12-11    
Topic: Campaigns, Strange



Velveeta Does Hamburger Helper

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Apart from the product's similarities to Hamburger Helper and the commercial's similarities to the Old Spice campaign, we guess Wieden + Kennedy has put an acceptable new spin on selling people Liquid Coronary...uh...excuse us...Liquid Gold, otherwise known as Velveeta cheese.

In these new commercials, which pimp Velveeta Cheesy Skillets, we have a blacksmith type, played by Lost character David S. Lee, which WK has borrowed heavily from the Isiah Mustafa Old Spice character to create. The man is all knowing when it comes to the fine art of creating easy-to-prepare, horribly unhealthy meals lazy parents can serve their families.

more »

by Steve Hall    Aug-12-11    
Topic: Campaigns, Commercials, Creative Commentary, Strange



Kenneth Cole Stirs Debate on Abortion, Guns, Gay Rights and War

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In its continuing effort to rid the world of every last prejudice, stereotype, human rights issue, environmental problem and other ailment facing the human race, Kenneth Cole is out with Where Do You Stand, an effort that aims to open debate on gay rights, woman's right to choose, gun control and war.

The effort is supported with an online site hooked up with which invite visitors to chime in on these topics. Offline advertising supports as well.

We're going to make one comment on one of the campaign's pieces of creative. And, in doing so, we're going to tip our hand and let you know we are decidedly pro-choice on the issue of abortion. One of the ads reads, "Should it be a woman's right to choose if she's the one carrying it all?"

more »

by Steve Hall    Aug- 8-11    
Topic: Brands, Campaigns, Cause



She Won't Remember Your Name But She'll Remember the View

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Commenting on a new campaign promoting apartments in New York from MNS, MNS Executive VP of Marketing Ryan McCann told the New York Post, "You can make a correlation between the quality of your apartment and the quality of women you get."

Well, if that were actually true, all one would have to do is rent an apartment from MNS. Oh wait.

As part of the campaign, on the MNS website, visitors are asked to share their wildest hook up stories. The campaign's tagline reads, "I don't remember his name, but his apartment..." OK, guys. You know what to do next.

by Steve Hall    Aug- 3-11    
Topic: Campaigns



Ashton Kutcher, Alessandra Ambrosio Front Colcci Campaign

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Last month, Ashton Kutcher and Brazilian model Alessandra ambrosia were seen in Brazil shooting a campaign for fashion brand Colcci. These images over at Radar Online are the result of that shoot. The pair are now the face of the brand, replacing Gisele Bundchen.

by Steve Hall    Aug- 1-11    
Topic: Campaigns, Celebrity



Red Lobster: We Sea Food Differently

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A new Grey New York-created campaign for Red Lobster features employees of Red Lobster, a first for the brand. Each commercial highlights an employee and what the love about the company. The employee stories are said to be unscripted and come with the new tagline, Se Food Differently."

The campaign also communicates several changes the chain has recently made including the addition of wood-fired grills and certified grill masters.

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by Steve Hall    Jul-26-11    
Topic: Campaigns



Thankless Consumers Rip Summer's Eve For Being Racist

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For years people have been complaining about feminine hygiene product advertising calling it unrealistic with the category's portrayal of women frolicking in white pants through flower-filled fields. Well, thanks to The Richards Group, we now have a more realistic portrayal (nay we say celebration?) of feminine hygiene products.

So how do people react? We give you one guess. They complain. Yup. They complain. A new series of ads featuring a vertical hand vagina voiced by African American, Latina and Caucasian women are being called sexist and racist.

On sites from AdWeek to The Consumerist to MoxieBird to the Daily News the reaction to the campaign is discussed. And it's not very positive.

more »

by Steve Hall    Jul-22-11    
Topic: Campaigns, Opinion








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