No one likes their stuff mistreated. Not their produce. Not their luggage. Not their construction materials. And certainly not their print work. Which is the message of this print campaign for Brazilian printing company MAIS. Created by Sao Paulo agency Mohallem/Artplan, the campaign envisions print work being tossed around as if it were carelessly handled produce, luggage and construction materials.
The produce and construction material version are here and here.
A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.
The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.
The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.
We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.
See the other two ads in the campaign here and here.
In a decision to focus on the fact women 18-34 go to the movies a lot during summer - as opposed to the supposed fact a cleaner, fresher smelling vagina will improve their chances of getting hired - Summer's Eve, with help from The Richards Group, is out with a new campaign that celebrates the vagina.
A new TV spot which will also show in National CineMedia's FirstLook movie theaters entitled "The V" stars Cleopatra and other female heroines gets all epic and basically comes to the conclusion the human race would be nowhere without the vagina so we had best take care of it, preferably with Summer's Eve products.
Of the shift away from the typical approach to selling feminine hygiene products which include featuring women in white pants frolicking freely in fields of blowing grass and flowers, Summer's Eve Director of U.S. Marketing Angela Bryant said, "The whole category has been talking to women the same way since feminine hygiene products have been in the marketplace, and ironically, many media outlets won't even allow the use of the word vagina in advertising. We are way past-due for a change. Hearing from women on our listening tour last year cemented that now is the time. This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."
So that that new Goodby, Silverstein & Partners-created Got Milk campaign, Everything I Do is Wrong, that comes to the aid of men faced with stereotypical hormonal nightmare otherwise known as a woman with PMS and which has been labeled sexist? The campaign's claims might actually be true.
Mount Sinai School of Medicine Clinical Instructor of Obstetrics, Gynecology and Reproductive Science Dr. Laura Coria told the New York Daily News milk does, in fact, help mitigate the effects of PMS. Corio said, "It has been shown to help. Calcium, magnesium and vitamins like Omega 6 and Vitamin B are always good for PMS. It can definitely help."
Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."
Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.
So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.
So Zappos is out with a new campaign that features nude women going about their day as if doing so completely nude were completely normal. QR codes in the ads lead to a site on which you can clothe these beauties. All well and good. Though we're not sure why anyone would want to put clothes on a hot nude woman if they didn't have to. But that's besides the point.
One Adrants reader thinks the Mullen-created ad campaign is a bit too close in likeness to work from artist Erica Simone. You can take a look at that work here (naked breasts so NSFW) and the Zappos ad here.
A similar comparison is being made between an Erica Simone image of a naked woman riding a motorcycle (semi-SFW) and a Zappos ad featuring a woman on a Vespa.
This sort of thing happens quite often and, in most cases, is pure coincidence. We've reached out to Mullen for comment and they have assured us any similarities are, in fact, purely coincidental.
Perhaps you've heard of the site Who Is That Hot Ad Girl. The site answers that very question and digs deep into ads that feature hot ad girls and informs readers who they are, what they're up to and where else they can be seen. In the past week the site has featured the current Doublemint Twins, Nicole and Natalie Garza, Fancy Feats Cat Food hottie Louise Griffiths, Tostitos stunner Meghan Markle, Dell Inspiron Switchblad Lids beauty Skyler Vallo, UbyKotex goddess Rachelle Wood, Groupon cutie Aleah Whaley, and, of course, the impossibly hot Kate Upton who is currently appearing in SoBe Life Water commercials.
From time to time, we plan to feature some of the hotties from the site here on Adrants. In the meantime, be sure to visit Who Is That Hot Ad Girl regularly for the finest in ad girl hotness.
And for today's eye candy, we have Irina Shayk. Russian super model Shayk has been tapped to front a new campaign for fashion brand Next, Shayk will appear in ads wearing as little as possible; bras, panties, corsets, pajamas, robes and all manner of sexed up lingerie that, let's be serious, is always designed more for men to ogle than for women to feel comfortable wearing. Especially if they aren't model-hot like Shayk.
See more of Irina here.
Continuing her work with Candie's, High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is fronting the brand's Candies's only at Kohl's campaign which will consist of print and television. The campaign will highlight "Candie-isms," trite little girly statements such as "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves."
Of her work on the campaign, Hudgens said, "I love Candie's because they have so many great pieces you can mix into your wardrobe. My style is very similar to the Candie's girl style in a sense where we just want to have fun."
And, of course, not leaving out the social element, brand fans can vote for one of three commercials which will air in late July.
Check out the full on hotness of Hudgens on this campaign highlight page.
Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."
A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.
In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.