Ideas for bra ad concepts are as endless as Peter North's "product." There's no end to the way you can manipulate society's obsession with breasts into an ad campaign. While these concepts aren't rocket science, most good concepts aren't. They work because they are simple. And these ads for Wonderbra are very simple. One is playful. The other pokes fun at the relationship between breasts and shirt buttons. What more can really be said about a bra that hasn't a;ready been said?
While we don't profess to know all the details behind the 1989 Tiananmen Square incident, an ad for men's fashion brand Oliver Sweeney has used imagery from a day during the incident in its current ad campaign which has stirred complaint. It shows a man standing in front of a tank, just as in the famous Tiananmen Square photo, dressed in Oliver Sweeney garb.
In response to complaints today, Oliver Sweeney has removed the image from its stores as well as from its website and apologized for the controversy it caused.
John Brock points us to a story about a recently launched Mexican television campaign from the National Women's Institute which portrays blow up sex dolls as office workers to somehow get men to stop treating women like sex dolls. Somehow, we just think this reinforces the stereotype.
Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.
Those folks over at Leo Burnett Lisbon do some nice work and this work for their chewing gum/breath mint client Smint is quite nice as well. Riffing on that feeling one gets when they are interested in meeting someone but just aren't all that confident their breath won't send that person running, the agency created a series of print ads that spek directly to that concern. See the whole series here.
Last summer, ATTIK , Scion's creative agency, began releasing a series of gatefold print ads that use a three-stage approach. The first stage is "Inspiration," and shows something that might inspire Scion's audience to personalize their vehicle. Next comes "Realization," where a Scion model has been customized in a style matching the inspiration. The third stage is "Personalization," where a stock version of the Scion model is shown with available accessories for customization. A new ad in the series from ATTIK called Scion xB City of Dreams was inspired by 25- year-old fine artist Books IIII, whose work has been showcased in numerous gallery exhibitions, including the 2004/2005 and 2005/2006 INSTALLATION art tours sponsored by Scion.
Between now and June, the new ad will appear in lifestyle magazines aimed at young urban trend leaders, including Juxtapoz, Rides, Revolver, Theme Magazine and others.
The deliciously delectable WireGirl points out Christina Aguilera has signed a marketing deal with mobile service provider Orange, cell phone maker Sony Ericcson and record label SonyBMG. The nine month deal calls for Aguilera to promote the Orange Music service and Sony's new Walkman phones by Ericcson. The last time we saw Christina, she was having a fake orgasms in an office chair for Virgin Atlantic and dressing in hottie nurse, schoolgirl and police woman outfits for Skechers.
Beyond this latest deal, we'll be seeing a lot of Christina in the coming months and years as she has applied to the U.S. Patent and Trademark Office to have her name attached to 450 yet to be introduced products from crayons to deodorant to badminton.
On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Knob Creek has launched a new print campaign, its first since 2001, for the distiller's super-premium bourbon. Three ads were created by energy BBDO and will appear in men's magazines including Esquire, Fast Company, Men's Journal, Spin, Wired and The New Yorker. With the tagline, "Drink Life Deeply" and collage imagery that features the bottle, the campaign wallows in the self importance a high end brand is supposed to instill among its audience.
Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the final item labeled "priceless." However, the item lines in these ads will be left blank. The ads will close encouraging people to go to priceless.com, click on "Write a Priceless Ad Contest" and complete the commercial by filling in the blanks using their own words.