Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.
The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.
Found on Supertween and The Cool Hunter and sent to us by Susannah Breslin, these ads, created by Red Cell, for Milan womans' boutique Antonia apparently want men to think the store's so cool, they'll do anything to get in. Or, it's yet another ad treating men like idiot metrosexuals. Or, it's just high fashion advertising for which there's never a good explanation.
Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.
In one of the most hilarious American Copywriter podcasts yet, Tug and John discuss the latest ad campaign from Dannon which promotes their Activia yogurt with Bifidas Regularis, a bonified "nonsense word that's been trademarked" as Tug and John have categorized ridiculous, marketer-created terms like this one. Activia is a yogurt that helps women poop better. Yes, and Dannon actually trademarked the term Bifidas Regularis as if to make some kind of inside joke. I mean they might as well just have said "Dannon, the yogurt that helps women shit better." And the ads, oh the ads, Tug and John rip them with as much fervor as anyone would one of those goofy drug ads that ty to make a medical condition into some kind of normal lifestyle. You have to listen to this podcast. Especially to hear them try to understand what it must have been like to be the copywriter on this project.
In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort's wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.
The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.
The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.
While research has certainly proved people form attachments to brands at an early age, hence the shameless marketing of crap to children, we're not quite sure those brand associations begin as early as Virgin Atlantic would like to have us believe. Of course that's not really the point of this ad but it's certainly analogous.
Here's a beer ad campaign for Brazilian beer Skol that gets to the truth of things. As Creative Criminal points out, the campaign creates a world in which things would be very different if Skol drinkers made products. See all the ads here.
It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.