Seattle Mariners Campaign Pays Humorous Homage to the Game

big_glove_mariners.jpg

It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.

by Steve Hall    Mar-24-06    
Topic: Campaigns, Good, Television



Deflating Balls Illustrate Negative Effects of Steroid Use

steroids_mlb_pdfa.jpg

Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.

by Steve Hall    Mar-21-06    
Topic: Campaigns, Commercials, Magazine, Radio, Television



Yukon Gets Obsessively Passionate, Unquenchably Innovative Microsite

gmc_yukon_obsession.jpg

To promote its new GMC Yukon SUV, GM has launched an interesting campaign that uses graffiti-like imagery that's really engineering equations along with a URL pointing people to a microsite called Beyond the Drawing Board. On the site, there is endless information about the vehicle presented within the grafitti-like motif (OMG, did we just use the word "motif?" Please, forgive us. That's like saying "synergy" after the 80's ended.) Upon hearing the audio intro to the site, "What happens when passion becomes obsession? When the need to innovate is unquenchable? When the desire to create is all consuming?", we resisted the urge to respond, "Gee, um, create a piece of Flashtastic orgasmimage that makes our tired old laptop's fan spin up to top velocity in an attempt to cool the burden placed on the processor by all this Flashtastic exuberance."

more »

by Steve Hall    Mar-20-06    
Topic: Campaigns, Creative Commentary, Magazine, Online



Beyond Weird Winterfresh Promotion Good

wintrfresh_weird.jpg

This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good



Web.com Helps Loonies Start Web Businesses

web_dot_com.jpg

Here's a couple (1, 2) of new commercial from recently re-branded ISP Web.com. The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.

by Steve Hall    Mar-20-06    
Topic: Campaigns, Commercials, Good, Strange



Insurance Company Helps Get People Back to Normal

normal_is_great.jpg

Fallon London has created a microsite for its U.K. insurance client More Th>n (that's not a typo, you wing nuts, it's how they "spell" the company name) that focuses on the normal aspects of life in contrast to the usual sensations of unease when having to call upon an insurance company following some bump in the road of life. The site highlights the campaign but, more importantly, asked British citizens to contribute to the site their version of a normal life. While we're not sure this is all that normal, we've gotta be happy for this guy who defines his version of normal as, "Playing badminton with my 19 year old girlfriend knowing that i may not be quicker than her, but my experience wins in the end!

by Steve Hall    Mar-20-06    
Topic: Campaigns, Online, Poster



Got Milk Campaign Travels to Brittelactica

brittlactica.jpg

Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

more »

by Steve Hall    Mar-17-06    
Topic: Campaigns, Commercials, Creative Commentary, Good, Online, Television



Aloha Airlines Deals With Luggage, Not Baggage

AlohaAirlines2.jpg

Now here's an ad with some moxie if that's the right word. In this ad for Aloha Airlines, we have this couple sitting together accompanied by the copy, "We'll deal with your luggage. You deal with your baggage." Whether that sentiment eludes to the husband's bulging mid-sectional baggage or the personal baggage he burdens his wife with with his apparent smugness, the ad certainly extends well behind the save haven of most ridiculously sachrin airline advertising. The work comes from Hawaiian agency Milici Valenti Ng Pack.

by Steve Hall    Mar-15-06    
Topic: Campaigns, Good, Magazine



Baseball Greats Featured in Sports Memorabilia Shop Campaign

DonZimmer.jpg

For its client Heroes of the Game, an Avon, CT sports memorabilia shop, Adam $ Knight Adveetising created a series of posters focusing on baseball greats such as Ted Williams, Don Zimmer, Willie Mays, Earl Torgenson and Mickey Mantle, The posters will be placed in-store as well as at card shoes. A series of print ads is planned as well. Take a look at the campaign here.

by Steve Hall    Mar-14-06    
Topic: Campaigns, Magazine, Point of Purchase, Poster



Much Hated Canadian Tire Guy Booted From Campaign

canadian_tire_guy.jpg

Hated for years, the Canadian Tire Guy and his wife, portrayed in hundreds of commercials and loathed, apparently, by every Canadian citizen has been dropped from the campaign. The Canadian Tire Guy seemed to have fallen into that typically emasculated male stereotype we see often in America as well but put out of their misery before it goes on too long. We won't bore you with the details but every media outlet and blogger has derided the guy for years. Canadian Tire nor the actor who play the Tire Guy, Ted Simonett, willelaborate on the change

by Steve Hall    Mar-14-06    
Topic: Bad, Campaigns










Featured FREE Resource: