Buick Takes Precision Route With New Lucerne Campaign

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Today, Buick launched a campaign, called "Beyond Precision," for its new 2006 Lucerne. Television spots focus on the exactitude with which the car is crafted which is not necessarily a new message but seems to work in this case. After all, there's not much else about a Buick that's all that exciting. At least we can be excited about the car's ad campaign.

A series of print ads will launch on Nov. 22 in USA TODAY and Nov. 23 in the New York Times and Wall Street Journal; and will run throughout the year in a variety of magazines and newspapers. Interactive inserts, coined "Buzz Prints," that feature product attributes of the Lucerne will begin running in publications in February. Additional campaign components include online advertising and promotional placements on prime time shows. Two of the spots can be viewed here and here.

more »

by Steve Hall    Nov-21-05    
Topic: Campaigns, Magazine, Newspaper, Online



Holiday Fruitcake and Cheesy Music Kick Off 'Fruitcake Cash'

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On November 21, Borders Perrin Norrander will unveil a new advertising campaign for the Oregon State Lottery, promoting the new holiday scratch-it ticket, Fruitcake Cash. Yes, Fruitcake cash. The campaign will consist of television, radio and online. The spots spoof those cheesy, late night music compilation infomercials by highlighting mockeries like "The Spirit of Fruitcake Volume Four," "The Holidays Ain't Nuttin' Without My Fruitcake," and the 80s ballad, "What's That Fruitcake Doin' Under My Tree." Before the hokiness gets too much to take, the announcer interrupts the infomercial suggesting, "for a fruitcake gift they'll really love, give fruitcake cash."

We're told the fruitcake parody songs, composed and produced by Asche & Spencer, were so well received by the client, BPN created a complete CD including full-length versions of the songs featured in the commercials. So there you have it. The first of what will, surely, be a long line of spoofy, holiday-themed ad campaigns.

by Steve Hall    Nov-19-05    
Topic: Campaigns, Online, Radio, Television



Seventies Porn Fashion Returns

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Wipe that smirk off your face, dude. This is a photoshoot for an ad, not a porn flick. Oh, and speaking of porn, those 70's pornographer sunglasses have got to go. No self-respecting hipster, metrosexual would be caught dead wearing those things so go back to your pad, turn on the lava lamp, push aside the multicolored, vertical beads in the doorway to your bedroom, turn on some Donna Summer and throw your women down on the red velvet sheets of your love nest and get vertical.

by Steve Hall    Nov-18-05    
Topic: Brands, Campaigns, Magazine, Strange



John Deere Wants Shirtless Farmers For Campaign

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Minneapolis-based John Deere agency Mackenzie is looking for farmers for an upcoming John Deer ad campaign. The agency wants "real farmers, with farmer tans, well-formed paunches, and tattoos." A newspaper article states male farmers will photographed shirtless and should be between 25 and 55. There was no mention of 35 to 55 year-old, shirtless female farmers.

by Steve Hall    Nov-16-05    
Topic: Agencies, Brands, Campaigns



Banned 'Still Speaking' Church Ad Wins Award

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Almost a year after their broadcast ad was rejected by all three major networks - ABC, NBC and CBS - as too controversial the United Church of Christ has won the Association of National Advertisers Annual Award for Multicultural Excellence for its gay and minority-inclusive "Bouncers" ad and The Initiative campaign. The ad was created by Gotham NY ad agency. The award "recognizes the efforts of a corporate marketer for an outstanding multicultural advertising campaign" among all major corporate advertisers, from Coca Cola to General Motors, nationally and internationally.

by Steve Hall    Nov-10-05    
Topic: Campaigns, Online



Juliette Lewis Gets Nude For Designer

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Already appearing on posters and wearing the designer's clothing during performances, actress and rocker Juliette Lewis recently appeared topless, draped between two chairs in a dressing room, in an ad campaign for designer Johan Lindeberg. The nude ad is viewable on the Lindeberg site.

by Steve Hall    Oct-31-05    
Topic: Campaigns, Celebrity



Honda Rips Off 'I Love New York' Logo

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Honda paid New York State $45,000 for rights to use the "I Love New York" logo in a Honda Accord commercial. In the commercial, the Accord is seen nudging the heart aside and taking its place. Some say this is sacrilegious to the slogan which was created by Bobby Zarem and designed by Milton Glaser in 1978. Others say it's just business as usual. We say New York is stupid for selling out. Any campaign that's been running for 27 years must be doing something right, not to mention the slogan becoming part of culture. To sell it for a measly $45,000 is a joke. And, worse, for a throw away ad campaign.

Zarem says, "All anybody is interested in is making a buck. It's cheap and stupid." Conversely, Glaser thinks it's OK telling the New York Daily News, "The state has the rights to it, but I'm happy with it. Basically, I love to influence the time I am in, and when you see something like this it's very flattering."

by Steve Hall    Oct-28-05    
Topic: Campaigns



Vespa Leverages High Gas Prices In Campaign

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New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.

by Steve Hall    Oct-28-05    
Topic: Campaigns



Ranger Fan Bobby Granger Mixes Up With Rangers

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New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.

One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.

by Steve Hall    Oct-28-05    
Topic: Campaigns, Commercials, Television



Scion Launches 'Trick or Treat' Halloween Campaign

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On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.

The campaign was created by ATTIK and can be viewed here.

by Steve Hall    Oct-27-05    
Topic: Campaigns, Online, Outdoor, Poster








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