Rachel Hunter Classified Cosmetics Shoot Gets Papparazzied

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While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.

by Steve Hall    Oct-14-05    
Topic: Campaigns, Celebrity



Wacky Packaging Gets Attention For Hot Sauce

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Created by Neiman Group, hot sauce and condiment company TorchBearer Sauces has recently launched a new set of product labels and website to reflect the wackiness of the packaging. Each sauce takes on a different character name and the qualities of that character are highlighted in stories that appear on the labeling.

Neiman Group Creative Director told AdCritic, "The work is oddball because the target consumer is, well, kind of weird. We're talking to people who are connoisseurs of substances that leave blisters, cook up ulcers and light their hair on fire. They're a little bit insane, a lot of fun and a heck of a lot more colorful that your average Joe." Very interesting work. See it all here.

by Steve Hall    Oct-14-05    
Topic: Campaigns, Packaging



Gay.com Leverages Big Feet in New Campaign

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Coinciding with National Coming Out Day, Planet Out's Gay.com on Tuesday launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...dong size. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, print ads and outdoor ad to the campaign. Too bad there isn't an accompanying hetero campaign in which the relationship between booty size and breast size was explored.

by Steve Hall    Oct-13-05    
Topic: Campaigns, Commercials, Magazine, Outdoor



Ass-Cleaning Toilet Wipes Ads Cause Complaints

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Adland reports the UK's Advertising Standards Authority received 62 complaints over several Andrex Toilet Wipes ads which showed images of people from behind in their underwear logoed with characters reacting, apparently, the the stench prior to the use of Andrex. Visit Adland to see the ad in its full-sized glory.

by Steve Hall    Oct-13-05    
Topic: Campaigns



Race Horses Meet Celebrity in New Campaign

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With Kid Rock, Dennis Hopper, Matthew Fox, Jerry O'Connell, Michael Imperiole, Wayne Gretzky, Rick Pitino, Alex Trebek, and Sir Richard Branson; trainers Bob Baffert, Bobby Frankel, D. Wayne Lukas, and Todd Pletcher; and jockeys Jerry Bailey, Jorge Chavez, and retired Racing Hall of Fame jockey Angel Cordero Jr., the National Thoroughbred Racing Association has introduced a new $5 million ad campaign with the tagline,"Who do you like today?" Gee, we don't know but campaign creator Conover Tuttle Pace's Chip Tuttle clarified who the campaign was aimed at, saying, "This is really targeted to the core fan, the light fan, and the potentials." Well, gee, again. That sounds really focused.

Recovering from his astute targeting comment, Tuttle went on to explain the campaign, which has the celebrities, trainers, jockeys, and fans asking or answering the question, "Who do you like today?", saying, "I think everyone in this room would agree that we've just about exhausted the variations of brown horses running in a circle. We're out of clever ways to do that as television advertisers." Well, we'd definitely agree with you on that, Chip. Tuttle also says the campaign is intentionally not focused on the horses but on the people who play the horses.

by Steve Hall    Oct-12-05    
Topic: Campaigns, Celebrity, Television



Pamela Anderson to Convince China Not to Wear Fur

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In a new PETA campaign in collaboration with China Telecom, Pamela Anderson will appear on 70,000 promotional cards wearing nothing but posing in a way that properly conceals certain body parts. The effort is to convince China, which has no law against raising and killing animals for fur that wearing fur is a bad thing. With something like 1.3 billion Chinese citizens, we don't give this campaign much chance of success.

by Steve Hall    Oct-11-05    
Topic: Campaigns, Celebrity



Brewer Corrects Meaning of BYOB

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Austin-based advertising and branding agency, McGarrah/Jessee, has developed an ad campaign for the Spoetzl Brewery's Shiner brand for the launch of the brewer's Shiner 96, a new, limited-edition, commemorative beer created to celebrate the brewery's 96th anniversary. Spoetzl is Texas' oldest independent brewery and producer of Shiner beers, named for the town where the brewery began in 1909. Shiner 96, a Marzen-style ale, is the first of the company's annual series of commemorative beers which will lead up to the brewery's centennial celebration in 2009.

In the print ad, the headline reads, "In 1909, B.Y.O.B. meant build your own brewery." The ads feature an image of the beer and its label, along with an old photo of the Shiner Brewing Association, circa 1909. Out-of-home ads stick with the headline, a Shiner logo extension, and the new beer label.

by Steve Hall    Oct-11-05    
Topic: Campaigns, Magazine



DC Girls Are Rumpalicious

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Advertising and design agency 72andSunny has launched a campaign called "I Have A Secret" for DC Shoes' new girls division. The centerpiece of the campaign is a 44-page book, called Girls Who Have Secrets Are Sexy, showcasing the DC Girls snowboarding team and the Holiday 05-06 line of apparel, footwear, outerwear and snowboard boots. The book will be available at retailers and poly-bagged with fashion and lifestyle magazines. Other components of the campaign include a 12-page teaser book, print ads in ELLEGirl and SG magazines, and a website slated to launch soon.

The book is a collection of sassy, hip and slightly rebellious girls with attitude who snowboard. Each page features photography of DC-sponsored pro snowboarders outfitted in DC Shoes gear, including Priscilla Levac, the top-ranked female rider in the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls' skateboard team rider Lyn-Z Adams Hawkins.

The book is quite beautiful looking and we particularly like the image with the headline, "I am Rumpalicious, Trunktastic, Assmerizing, the Caboosiest."

by Steve Hall    Oct- 6-05    
Topic: Brands, Campaigns



Marriage and Virginity to Hit Times Square

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Campaign For Our Children, the folks who brought the Marriage Works campaign last Spring are bringing a new version of campaign, breaking this fall, to New York, along with a campaign called Pink which touts the benefits of marriage to older teens and promotes abstinence among tweens and young teens. While we were a bit snide when the original campaign broke, writing, "the only thing that will reduce teen pregnancy is surgically implanting a permanent female condom inside every girl under the age of 18. Oh, and a little dose of open, parental discussion about sex and its consequences," we admit education on these issues is a very good thing but marriage does not always guarantee an ideal life.

by Steve Hall    Oct- 6-05    
Topic: Campaigns



Distribution in Jeopardy, Rimmel May Drop Kate Moss

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Our tipsters are telling us cosmetics company Rimmel, the last Kate Moss holdout, may, after all, drop Moss as spokesmodel. The company is getting pressure form number two distributor Walgreens who, apparently, has said "She goes or we go." Not wanting to risk a serious distribution channel, Rimmel is seriously considering eradicating themselves from association with Moss. Also looming in Rimmel's rear view mirror is retail colossus Wal-Mart who may also a "Moss or us" edict essentially putting Rimmel out of business. It's a fair bet Rimmel will be saying goodbye to Kate Moss very soon.

by Steve Hall    Oct- 4-05    
Topic: Brands, Campaigns, Celebrity







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