Minneapolis-based John Deere agency Mackenzie is looking for farmers for an upcoming John Deer ad campaign. The agency wants "real farmers, with farmer tans, well-formed paunches, and tattoos." A newspaper article states male farmers will photographed shirtless and should be between 25 and 55. There was no mention of 35 to 55 year-old, shirtless female farmers.
Almost a year after their broadcast ad was rejected by all three major networks - ABC, NBC and CBS - as too controversial the United Church of Christ has won the Association of National Advertisers Annual Award for Multicultural Excellence for its gay and minority-inclusive "Bouncers" ad and The Initiative campaign. The ad was created by Gotham NY ad agency. The award "recognizes the efforts of a corporate marketer for an outstanding multicultural advertising campaign" among all major corporate advertisers, from Coca Cola to General Motors, nationally and internationally.
Already appearing on posters and wearing the designer's clothing during performances, actress and rocker Juliette Lewis recently appeared topless, draped between two chairs in a dressing room, in an ad campaign for designer Johan Lindeberg. The nude ad is viewable on the Lindeberg site.
Honda paid New York State $45,000 for rights to use the "I Love New York" logo in a Honda Accord commercial. In the commercial, the Accord is seen nudging the heart aside and taking its place. Some say this is sacrilegious to the slogan which was created by Bobby Zarem and designed by Milton Glaser in 1978. Others say it's just business as usual. We say New York is stupid for selling out. Any campaign that's been running for 27 years must be doing something right, not to mention the slogan becoming part of culture. To sell it for a measly $45,000 is a joke. And, worse, for a throw away ad campaign.
Zarem says, "All anybody is interested in is making a buck. It's cheap and stupid." Conversely, Glaser thinks it's OK telling the New York Daily News, "The state has the rights to it, but I'm happy with it. Basically, I love to influence the time I am in, and when you see something like this it's very flattering."
New York's Ad Store has launched a new campaign for Piaggio USA's Vespa scooters. The campaign consists of outdoor ads which explain the merits of owning a Vespa when gas prices are sky high. Ad headlines include "Relieves Gas Pains", "When in New York, do as the Romans do", and "Don't be a gas-hole." See all the creative here.
New Yorkers are having fun with currently running New York Rangers television campaign, called "Bobby Granger's Guide to the Rangers," in which a fan named Bobby Granger interacts with new York Ranger players to, among other things, explain this season's new rules.
One spot's got Ville Nieminen doing what he does best, swearing. One has Bobby trying to teach the non-New York players how to speak "new yawk" which doesn't go over too well with Canadian Dominic Moore. Another has Booby getting Russian language lessons from Jaromir Jager which gets him into trouble with Petr Prucha.
On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.
The campaign was created by ATTIK and can be viewed here.
When it is suggested an agency borrowed a previous idea for creative work, as TBWA\Chiat\Day just did with the Apple Eminem commercial, it's usually dismissed as coincidence. When it happens twice, with the same client, no less, notions of coincidence get chucked out the window. Artist Dane Picard exhibited this video artwork in June at an exhibition in Santa Monica located 15 minutes from the LA offices of TBWA\Chiat\Day. Picard's work, images of hands manipulating various objects in front of a black background is eerily similar to the recent Apple iPod Nano spot, launched a few weeks ago, made up of images of hands manipulating the device against a black background. View the work. Compare it to the Nano spot. Decide. Comment.
Major League Baseball isn't taking too kindly to a new 'Got Milk' commercial which riffs on the leagues recent steroid scandal. The spot shows a player getting pulled from the game "after testing positive for a performance-enhancing substance" only to have a carton of milk found in his locker. MLB Executive VP is not amused, "There is nothing humorous about steroid abuse. I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth."
Goodby, Silverstein & Partners Co-Founder Jeff Goodby whose agency created the campaign says Brosnan needs to get a sense of humor, "It's just milk. Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn't get upset." Touche. See the ads here.
John from random Culture points us to some work his agency, Click Here, did for Kiwi show polish. To get across the point of how "crazy fast" Kiwi's Express polish is, a Kiwi bird, in the first of a series of three videos, is shout from a cannon (Outpost anyone?) and proceeds to fly through various scenescapes until the spot ends with a voiceover and the tagline, "Look Sharp." Mundane as shoe polish is, this at least attempts to add some fun to the product.