On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.
The campaign was created by ATTIK and can be viewed here.
When it is suggested an agency borrowed a previous idea for creative work, as TBWA\Chiat\Day just did with the Apple Eminem commercial, it's usually dismissed as coincidence. When it happens twice, with the same client, no less, notions of coincidence get chucked out the window. Artist Dane Picard exhibited this video artwork in June at an exhibition in Santa Monica located 15 minutes from the LA offices of TBWA\Chiat\Day. Picard's work, images of hands manipulating various objects in front of a black background is eerily similar to the recent Apple iPod Nano spot, launched a few weeks ago, made up of images of hands manipulating the device against a black background. View the work. Compare it to the Nano spot. Decide. Comment.
Major League Baseball isn't taking too kindly to a new 'Got Milk' commercial which riffs on the leagues recent steroid scandal. The spot shows a player getting pulled from the game "after testing positive for a performance-enhancing substance" only to have a carton of milk found in his locker. MLB Executive VP is not amused, "There is nothing humorous about steroid abuse. I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth."
Goodby, Silverstein & Partners Co-Founder Jeff Goodby whose agency created the campaign says Brosnan needs to get a sense of humor, "It's just milk. Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn't get upset." Touche. See the ads here.
John from random Culture points us to some work his agency, Click Here, did for Kiwi show polish. To get across the point of how "crazy fast" Kiwi's Express polish is, a Kiwi bird, in the first of a series of three videos, is shout from a cannon (Outpost anyone?) and proceeds to fly through various scenescapes until the spot ends with a voiceover and the tagline, "Look Sharp." Mundane as shoe polish is, this at least attempts to add some fun to the product.
BBDO has created and outstanding campaign for eBay called What is it. The campaign tells the story of two guys who invent "it" and how it became the world's most famous, hippest thing to own. Of course, the message in all of this is that "what ever it is, you can get it on ebay." Really brilliant. Really. Check it out.
Mountain Dew has introduced a new energy drink, MDX, and will launch a BBDO created ad campaign called Be Nocturnal, consisting of two spots, "All Night Long" and "Sunglasses At Night," October 22 during the World Series to introduce the drink. Print and radio will accompany the television. Check it all out here.
Watch company Ebel, which has featured Nicole kidman, Johnny Depp, Charlize Theron, Uma Therman and Meg Ryan in its ads, has added supermodel Claudia Schiffer to the list. The black and white ads were shot in party capital Ibiza by photographer Patrick Demarchelier
Here's an intriguing campaign for New Zealand-based energy drink V. In the ads, hot models (naturally) scold a cube of sugar as it tries to read Penthouse, electrocute itself by sticking a fork in an outlet and attempt to camcord a topless sunbather. It gets the idea across quite well. See all the ads here. And for the detail nudges out there, don't get all up in our boxers about whether these ads are new or not. We have no idea nor do we care. We just like them.
While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.
Created by Neiman Group, hot sauce and condiment company TorchBearer Sauces has recently launched a new set of product labels and website to reflect the wackiness of the packaging. Each sauce takes on a different character name and the qualities of that character are highlighted in stories that appear on the labeling.
Neiman Group Creative Director told AdCritic, "The work is oddball because the target consumer is, well, kind of weird. We're talking to people who are connoisseurs of substances that leave blisters, cook up ulcers and light their hair on fire. They're a little bit insane, a lot of fun and a heck of a lot more colorful that your average Joe." Very interesting work. See it all here.