Mountain Dew Launches MDX Energy Drink

Mountain Dew has introduced a new energy drink, MDX, and will launch a BBDO created ad campaign called Be Nocturnal, consisting of two spots, "All Night Long" and "Sunglasses At Night," October 22 during the World Series to introduce the drink. Print and radio will accompany the television. Check it all out here.

Watchmaker Taps Claudia Schiffer for Ad Campaign

Watch company Ebel, which has featured Nicole kidman, Johnny Depp, Charlize Theron, Uma Therman and Meg Ryan in its ads, has added supermodel Claudia Schiffer to the list. The black and white ads were shot in party capital Ibiza by photographer Patrick Demarchelier

Energy Drink Says No to Sugar

Here's an intriguing campaign for New Zealand-based energy drink V. In the ads, hot models (naturally) scold a cube of sugar as it tries to read Penthouse, electrocute itself by sticking a fork in an outlet and attempt to camcord a topless sunbather. It gets the idea across quite well. See all the ads here. And for the detail nudges out there, don't get all up in our boxers about whether these ads are new or not. We have no idea nor do we care. We just like them.

Rachel Hunter Classified Cosmetics Shoot Gets Papparazzied

While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.

Wacky Packaging Gets Attention For Hot Sauce

Created by Neiman Group, hot sauce and condiment company TorchBearer Sauces has recently launched a new set of product labels and website to reflect the wackiness of the packaging. Each sauce takes on a different character name and the qualities of that character are highlighted in stories that appear on the labeling.

Neiman Group Creative Director told AdCritic, "The work is oddball because the target consumer is, well, kind of weird. We're talking to people who are connoisseurs of substances that leave blisters, cook up ulcers and light their hair on fire. They're a little bit insane, a lot of fun and a heck of a lot more colorful that your average Joe." Very interesting work. See it all here.

Gay.com Leverages Big Feet in New Campaign

Coinciding with National Coming Out Day, Planet Out's Gay.com on Tuesday launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...dong size. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, print ads and outdoor ad to the campaign. Too bad there isn't an accompanying hetero campaign in which the relationship between booty size and breast size was explored.

Ass-Cleaning Toilet Wipes Ads Cause Complaints

Adland reports the UK's Advertising Standards Authority received 62 complaints over several Andrex Toilet Wipes ads which showed images of people from behind in their underwear logoed with characters reacting, apparently, the the stench prior to the use of Andrex. Visit Adland to see the ad in its full-sized glory.

Race Horses Meet Celebrity in New Campaign

With Kid Rock, Dennis Hopper, Matthew Fox, Jerry O'Connell, Michael Imperiole, Wayne Gretzky, Rick Pitino, Alex Trebek, and Sir Richard Branson; trainers Bob Baffert, Bobby Frankel, D. Wayne Lukas, and Todd Pletcher; and jockeys Jerry Bailey, Jorge Chavez, and retired Racing Hall of Fame jockey Angel Cordero Jr., the National Thoroughbred Racing Association has introduced a new $5 million ad campaign with the tagline,"Who do you like today?" Gee, we don't know but campaign creator Conover Tuttle Pace's Chip Tuttle clarified who the campaign was aimed at, saying, "This is really targeted to the core fan, the light fan, and the potentials." Well, gee, again. That sounds really focused.

Recovering from his astute targeting comment, Tuttle went on to explain the campaign, which has the celebrities, trainers, jockeys, and fans asking or answering the question, "Who do you like today?", saying, "I think everyone in this room would agree that we've just about exhausted the variations of brown horses running in a circle. We're out of clever ways to do that as television advertisers." Well, we'd definitely agree with you on that, Chip. Tuttle also says the campaign is intentionally not focused on the horses but on the people who play the horses.

Pamela Anderson to Convince China Not to Wear Fur

In a new PETA campaign in collaboration with China Telecom, Pamela Anderson will appear on 70,000 promotional cards wearing nothing but posing in a way that properly conceals certain body parts. The effort is to convince China, which has no law against raising and killing animals for fur that wearing fur is a bad thing. With something like 1.3 billion Chinese citizens, we don't give this campaign much chance of success.

Brewer Corrects Meaning of BYOB

Austin-based advertising and branding agency, McGarrah/Jessee, has developed an ad campaign for the Spoetzl Brewery's Shiner brand for the launch of the brewer's Shiner 96, a new, limited-edition, commemorative beer created to celebrate the brewery's 96th anniversary. Spoetzl is Texas' oldest independent brewery and producer of Shiner beers, named for the town where the brewery began in 1909. Shiner 96, a Marzen-style ale, is the first of the company's annual series of commemorative beers which will lead up to the brewery's centennial celebration in 2009.

In the print ad, the headline reads, "In 1909, B.Y.O.B. meant build your own brewery." The ads feature an image of the beer and its label, along with an old photo of the Shiner Brewing Association, circa 1909. Out-of-home ads stick with the headline, a Shiner logo extension, and the new beer label.