This week, Ford will launch a a new campaign for its Lincoln Zephyr mid-sized sedan which will include the usual stuff like television and print but Zephyr ads will also be seen street level with 60 foot ads alongside sidewalks that use the new Submedia technology which turns a fixed image into a motion picture when a person passes by. Similar ads will also be used inside subway tunnels.
Smartly acknowledging all people can't be gorgeous hotties with six packs and D cup breasts, Listerine, to promote its Oral Care Strips, is running ads featuring, shall we say, less than pretty people. Of course, it's all done in jest so as not to offend actual ugly people. Check out the ads here.
After seeing the new Lexus hybrid car, Paul McCartney decided he would lend support to the campaign by allowing Lexus to use his new single, "Fine Line," in the commercial. "When it was put to me that they wanted to sponsor the tour and when I actually saw the car and saw what it was all about, I said 'Yeah, sure, that's something I can definitely get behind.' It beats beer commercials." The single comes from McCartney's recently released album, "Chaos and Creation in the Backyard."
Lexus is sponsoring McCartney's 11-week U.S. concert tour along with Fidelity Investments. McCartney will appear in the investment company's upcoming ad campaign.
As marketers increasingly realize the importance of people's input when it comes to the creation of marketing campaigns, Sony U.K., which turned to Neil McFarland and Jon Burgerman to create art for the Sony PSP Wipeout Pure game, is asking people to vote of which design will be used in the launch campaign.
Oscar winner Hilary Swank has joined the Saks Fifth Avenue Key to The Cure cancer campaign, following Nicole Kidman and Charlize Theron. The Key to The Cure is a two day shopping event help at Saks stores nationwide October 28 and 29. In PSAs promoting the event, Swank will wear a Swarovski crystal covered Diane Von Furstenberg t-shirt. Five percent of sales over the two day period will be donated to cancer research programs.
Kate Moss may has been ditched by many marketers over her cocaine use but one is holding out and capitalizing on the publicity. London cosmetics company Rimmel, who has used Moss previously, is keeping her on and will feature her in a commercial highlighting her partying persona with Rimmel standing on for coke when she needs a boost the morning after. The name of the advertised line: Recovery. How appropriate.
Elle McPherson is the next in a long line of celebrities to appear in mink company Blackglama's ad campaign, "What Becomes a Legend Most?" MacPherson, 42, was big in the '90's, made several movies and had a recurring role on Friends. McPherson follows Judy Garland, Marlene Dietrich, Elizabeth Taylor, Audrey Hepburn, Rita Hayworth, Diana Ross, Carol Burnett, Lucille Ball, Ray Charles, Barbra Streisand, Cher, Linda Evangelista, Gisele Bundchen, Cindy Crawford and others, all of whom appeared in the mink company's ad campaigns. Did we just wake up on another planet or something? We thought Hollywood celebrities, being all liberal and such would, for sure, be against promoting mink. Oh wait, Hollywood is its own weird, screwed up planet. The campaign will kick off this fall.
An ad, unveiled Wednesday night, promoting the upcoming NHL season which opens with a Chinese philosopher's quote, a bare-chested player and a woman in a bra and robe has been called offensive by Chairwoman of the National Council of Women's Organizations Martha Burk, the woman who led an unsuccessful attempt three years ago to get the Augusta National golf club to admit women. Responding to NHL spokeswoman Bernadette Mansur's assessment the spot simply portrays the woman as the man's spiritual trainer, Burk said, "That's a major stretch. The woman is a sexual ornament, in my view. It's appealing to adult men while trying to masquerade as something for kids."
The ad, which is hardly gratuitous and carries the tagline, "My NHL," was directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia. The campaign, which break Monday, September 26, is set to air on NBC, Outdoor Life Network, and Canada's TSN. The ad can be viewed on the homepage of NHL.com.
Following Kate Moss's trouble with the white stuff and her losing marketing deals with H&M, Burberry and Chanel, it looks like actress Sienna Miller is talking to Burberry's to become the company's spokes model. In other news, Burberry photographer Mario Testino is throwing a hissy fit and may quit because he, apparently, wanted to work with Moss.
Adrants reader "Campaign Critic" had such insightful things to say about the recent Capitol One ad campaigns that we figured we'd just extend him a Guest Contributor title for the day. Campaign Critic Writes:
Let's just get to the point: Capital One's credit card advertising is annoying, hard to follow and stupid. It quite frankly breaks a few of the most basic rules about advertising any product, let alone something as complicated or, these days, downright scary as handling a credit card.
One: don't go so afar afield from the point at hand that you lose the hook on what your product really is. Capital One's ads for their credit cards do just this: they somehow equate credit card service charges with barbarians (they have tried others in this series, but they take this one bad step further). "Credit card charges are like barbarians attacking you every time you use them." (Not barbarians-credit cards.) Sure.
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