An ad, unveiled Wednesday night, promoting the upcoming NHL season which opens with a Chinese philosopher's quote, a bare-chested player and a woman in a bra and robe has been called offensive by Chairwoman of the National Council of Women's Organizations Martha Burk, the woman who led an unsuccessful attempt three years ago to get the Augusta National golf club to admit women. Responding to NHL spokeswoman Bernadette Mansur's assessment the spot simply portrays the woman as the man's spiritual trainer, Burk said, "That's a major stretch. The woman is a sexual ornament, in my view. It's appealing to adult men while trying to masquerade as something for kids."
The ad, which is hardly gratuitous and carries the tagline, "My NHL," was directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia. The campaign, which break Monday, September 26, is set to air on NBC, Outdoor Life Network, and Canada's TSN. The ad can be viewed on the homepage of NHL.com.
Following Kate Moss's trouble with the white stuff and her losing marketing deals with H&M, Burberry and Chanel, it looks like actress Sienna Miller is talking to Burberry's to become the company's spokes model. In other news, Burberry photographer Mario Testino is throwing a hissy fit and may quit because he, apparently, wanted to work with Moss.
Adrants reader "Campaign Critic" had such insightful things to say about the recent Capitol One ad campaigns that we figured we'd just extend him a Guest Contributor title for the day. Campaign Critic Writes:
Let's just get to the point: Capital One's credit card advertising is annoying, hard to follow and stupid. It quite frankly breaks a few of the most basic rules about advertising any product, let alone something as complicated or, these days, downright scary as handling a credit card.
One: don't go so afar afield from the point at hand that you lose the hook on what your product really is. Capital One's ads for their credit cards do just this: they somehow equate credit card service charges with barbarians (they have tried others in this series, but they take this one bad step further). "Credit card charges are like barbarians attacking you every time you use them." (Not barbarians-credit cards.) Sure.
In the spirit of Jonnie Walker and the Marlboro Man, New York-based agency Amalgamated has launched a new ad campaign for Svedka vodka which introduces the futuristic, party-going, fembot Svedka_Grl, built by the famed Stan Winston studios, and brought to life in print, outdoor and OOH, to brand Svedka as the vodka of the future. With the campaign set in the future, this give Svedka the ability to say anything they like including headlines such as "Svedka. The choice of the stem cell baby boomer generation in 2033, "Svedka says 'thank you' for making the gay man's gene available over-the-counter in 2033" and "Voted #1 vodka of 2033. Goes great with A $450 pack of cigarettes."
The first print ad launched in this month's Vanity Fair and pays tribute to those who participated in the Blue State Secession of 2032. Other work will hang on kiosks and billboard throughout NY and LA initially, then expand to five other markets. Certain ads are humorously location specific, for example, the ad addressing the "gay male fashion gene" will hang in the meatpacking district. Good stuff. See all the work here.
After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."
Mix one part drug of choice, one part attractive girl and 3,846 parts not-yet-tamed testosterone and you have the perfect recipe for sexual violence. According to the Department of Justice, girls 16-19 are three and a half times more likely than the general public to become victims of sexual assault and 84 percent of the time, they know their attacker. A recently launched California ad campaign, called My Strength with taglines such as, "So when she wanted me to stop, I stopped," and "So when I paid for our date, she didn't owe me" is encouraging boys to eschew the usual boys club silence and become more active in preventing sexual assaults and reporting them after they occur.
Anheuser-Busch has revived its "Family Talk About Drinking Campaign" in a print campaign featuring children of the brewer's employees. Breaking in the Reader's Digest September issue, the ads, with headlines like, "In your kid's eyes, you still have all the answers" and "Preventing underage drinking is easier than you think. Talk now," aim to encourage discussion between parents and children.
After spending several month filming her failed Showtimes series Fat Actress, Kirstie Alley has lost 50 pounds and will appear in an print and TV ad campaign for Jenny Craig. Ads will appear on A&E, E! Entertainment, Oprah and in People and Self.
Talent Zoo has launched a campaign to offer assistance to Katrina victims in the communications industry. The company is asking every professional in the communications industry to donate $5 to this relief effort. Talent Zoo says one hundred percent of the money raised will go toward helping professionals in the advertising, marketing, and public relations industries who have been affected by this tragedy. Talent Zoo is kicking off the effort by donating $10,000. If you'd like to make a donation, please visit this page to donate.
Amy Corr of MediaPost has rounded up several recent campaigns for her weekly Out to Launch column. First, Tom Brady appears in a Visa commercial, created by BBDO, called Metaphors in which he educates consumers about credit card security. Desperate Housewive's Marcia Cross and Nicollette race through a grocery store in a commercial, created by Y&R SF, to see who can fill their carts with the most 7UP Plus. La Agencia de Ocri & Associates has created a Hispanic campaign for Verizon to promote broadband services. Draft New York has created another Verizon campaign promoting DSL. The Minnesota State Lottery is running a horror-themed Powerball campaign created by Coll + McVoy. MDB Communications has launched an outdoor campaign for DC Lottery's game, DC Daily 6. And GSD&M worked with the Advertising Council and the American Red Cross to quickly create a PSA for Katrina victims.