Motorola Pays Madonna $8 Million For Ad

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The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.

by Steve Hall    Sep- 8-05    
Topic: Brands, Campaigns, Celebrity, Commercials



Paul McCartney to Appear in Fidelity Ad Campaign

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Former Beatle Paul McCartney will appear in an ad campaign for Fidelity Investments and the mutual fund company will sponsor McCartney's 11-week U.S. concert tour which kicks off September 16 in Miami. With McCartney at age 63 and many Beatles fans at that age too, Fidelity is capitalizing on the rock star's appeal to a generation approaching retirement. Personal footage of McCartney's life will be used in the ads.

by Steve Hall    Sep- 8-05    
Topic: Campaigns, Celebrity



'Real' Sport Ad Says Wrestling Fake, McMahon Pissed

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Apparently the only human alive who still believes professional wrestling is real, World Wrestling Entertainment Chairman Vince McMahon is upset over an ad for Spike TV's Ultimate Fighting Championship which says, "What's real? Pro wrestling? No. Boxing? Not anymore. The UFC is real!" The ad aired during a Spike TV broadcast of WWE RAW angering McMahon. Perhaps to save itself from the wrath of McMahon, Spike TV removed reference to pro wrestling from ads aired during WWE RAW but left the reference in ads aired during other programming.

by Steve Hall    Aug-31-05    
Topic: Campaigns, Strange



Restaurant Chain Marketed With Chili Freaks

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In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called "Chili-Cheesification." The promotion includes a series of "copy free" television commercials and a special Chili-Cheesification website, featuring "Krystal Lovers" who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these "Krystal Lovers" showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.

by Steve Hall    Aug-29-05    
Topic: Campaigns, Point of Purchase, Strange



Mena Suvari Fronts Anti-Smoking Campaign

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American Beauty, American Pie and Six Feet Under actor Mena Suvari will become the new face for non-profit, anti-smoking group Circle of Friends. Suvari, a former smoker and whose aunt died from smoking, will appear in ads for the group.

Explaining her decision, Suvari said, "One of the things you learn being in the public eye is that you have the ability to raise awareness about serious issues, and, in the process, really help people. I've chosen to get the word out to women, especially young women that tobacco is not glamorous - it's addictive and smoking takes a serious toll on your health."

by Steve Hall    Aug-26-05    
Topic: Campaigns, Celebrity



Hot Models De-Cry Turtle Egg Aphrodisiac Consumption

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To persuade Mexican men not to illegally consume turtles' eggs which they believe to be aphrodisiacs, the California-based group Wildcoast has launched an ad campaign featuring models with bulging breasts with the headline, "My man does not need turtle eggs because he knows they don't make him more potent." Unfortunately, few women are as hot as those found in models and, correctly or incorrectly, some men may feel the need for a little boost with sexual arousal.

As is always the case with these campaigns, anti-women-as-sex-objects group are speaking out against the campaign. The National Women's Institute, while behind the effort to end consumption of turtle eggs, feels the campaign portrays women as sex objects. But, stepping back for a moment and looking at this from a basic, instinctual perspective, women, for most men, are just that: sex objects. Now we don't mean that in a bad way and before the hate mail rolls in, putting aside the whole notion of human's higher intellectual yearnings, men are innately programmed to be sexually attracted to women. There's no changing that.

This ad (see another here), although created with an unrealistically hot model, is simply reinforcing the natural sexual desire a man has for a woman (yea, yea, there's the whole homosexual thing but that's another subject) and, by association, saying aphrodisiacs are unnecessary. The ad is using basic human emotion to appeal to men's basic human needs to deliver an important endangered species message. Does anyone really think an ad with a bunch of dead turtle on a beach would be more attention-getting?

by Steve Hall    Aug-25-05    
Topic: Campaigns



Saw II Trailer Too Gruesome For MPAA

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Last year's cult horror fave, Saw will be followed by Saw II in October. This year's advertising, which features severed fingers, was released without approval of the Motion Picture Association of America which must approve all movie advertising. Saw II movie distributor Lion's Gate Film said, Friday, it would contact websites and request the offending trailer be removed as well as request exhibitors to return un-approved marketing materials. Unfortunately, there's no Undo button on the Internet. You can compare the original photo, easily found with a little help from Google, accompanying this story with the cleaned up version on the official movie website.

by Steve Hall    Aug-22-05    
Topic: Campaigns, Poster



Mr. Six May Be Deep Sixed

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If Redskins owner Daniel Snyder has his way and takes over the Six Flags amusement park, he says the park's advertising and marketing need to be retooled and isn't sure he'd keep the famed dancing geriatric, Mr. Six on board in future ad campaigns. Doner Advertising Creative Director David Banta says Mr' Six scores well with moms and teens in consumer advertising awareness studies but Snyder thinks a more direct marketing type approach should be taken. Come on. Say it ain't so. We love the old guy.

by Steve Hall    Aug-22-05    
Topic: Brands, Campaigns



Ad Shot On Cell Phone Cam Dramatizes Teen Traffic Death

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We received this last week and thought it was a joke (there was no tagline). Apparently, our viral radar was out of service. Turns out, it's an ad campaign in the UK for the Department of Transport bringing to light the fact traffic accidents are the biggest cause of accidental death for 12-16 year olds. The ad was created by Leo Burnett's Paul Hordan and Angus Macadam and shot by kids on cell phone cameras. After circulating last week online, it aired on television over the weekend. Dramatic stuff.

by Steve Hall    Aug-22-05    
Topic: Campaigns, Television, Viral



CBS's NFL Today Promoted With Pixel People

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To promote the new season of CBS Sports' The NFL Today show, Concrete Pictures has created "The Pixel People," a campaign which features a bunch of animated characters in supposedly funny, off-the-wall skits. "The Pixel People" consist of "The Blimp Dudes," voiced by Two and a Half Men's Charlie Sheen and Jon Cryer, "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family." The campaign will air throughout August and September with :10's, :20's and :30's. Spots can be viewed here.

by Steve Hall    Aug-18-05    
Topic: Campaigns, Celebrity, Television










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