A non-profit group called One Day's Pay, with the help of AIG, Ambac, JPMorgan Chase, AT&T, KPMG and Time Warner Cable along with political leaders and other non-profits, has launched a 9/11 remembrance campaign in New York called "NYC Remembers." The NYC initiative is part of the national One Day's Pay campaign which hopes to establish 9/11 as a nationally recognized day of service, charity and compassion.
Three 30-second television spots and two radio spots, narrated by Gary Sinise, produced by New York advertising agency Cossette Post and directed by Annabel Jankel, are currently scheduled to air throughout the New York City area mostly in prime time slots for four weeks, starting on Tuesday, August 17th through the week of September 11. The spots will appear on cable networks including ESPN, ABC Family, MSNBC and CNN. Time Warner Cable is donating a minimum of $250,000 in free media time, while One Day's Pay plans to spend an additional $100,000 to extend the reach of the television buy.
9/11 family members acted as advisors in the development of the advertising campaign, reviewing the director's credentials, screening the initial concepts, and being on site during production meetings and shoots.
Dish Network has launched a microsite called TV Doesn't have to Suck with the nifty URL suckfreetv.com. With a couple of spots, a section which sadly demonstrates how detrimental sucky TV can be and a game that lets you suck grandma out of her chair into the TV, the microsite does a good job making fun of bad TV all in the name of promoting Dish Network. The problem is, TV doesn't suck. The argument that satellite TV is better than cable is no longer appropriate if it ever was in the first place. In fact, cable may be better than satellite in some respects when it comes to features like HBO On Demand which, we're told, isn't available via satellite; speedy internet access and the ability to use cheap phone service like Vonage over the cable connection.
That said, the microsite is funny enough except for one major design peeve of ours. We simply do not understand why designers feel the need to un-necessarily alter the size of the browser window, in this case, maximizing it to full screen. Leave that shit alone. Your creative isn't the only thing happening on a person's desktop. The tactic is almost as bad as a pop up.
With the launch of a new campaign, Nike has made official the mini-trend towards celebrating less than stick figure sized woman. Following Dove's much talked about campaign, Nike has launched a series of print ads that celebrates big butts, thunder thighs and tomboy knees. The big 'ol booty is pushing aside the anorexic runway model and Ms. Magazine Founder Gloria Steinem is very happy about it telling Ad Age, "It is a change that women and some men, too have been agitating for 35 years. I spent 15 years of my life pleading for ads that reflected our readers by age, race and ethnicity. We could demonstrate that women responded better to ads that were more inclusive of them, but they just weren't coming." The campaign comes from Wieden & Kennedy
We received these spots from a very kind and very knowledgeable public relations professional who knew we simply couldn't resist sharing them with you. The spots are part of a Wieden + Kennedy created campaign promoting ESPN's Fantasy Football. Leveraging every man's fantasy in which the perfect football team would be a bunch of hotties dressed in sexy pink outfits frolicking on a very pink bed in a very pink room, the spots certainly grab attention but not in a purely T&A fashion. You see, the models in the fantasy are in on the joke and know they are just pawns in the mind of a daydreaming football fan. Well done.
PETA has launched another anti-KFC ad and this one features Australian model Sarah Jane posing nude. Oh come on. What were you thinking? Of course all her parts you really want to see are covered. This is advertising, not porn, though there doesn't seem to be much difference these days. Anyway, Tian pointed out it was odd the ad is predominantly written in Chinese and wondered whether it eluded to the popularity of KFC in China. Tian was gracious enough to send us a translated version of the ad which you can view here.
See more of Sarah's full-sized hotness here.
For her second season as spokesmodel for Bongo jeans, Nicole Ritchie will be joined by her fiance, Adam Goldstein who, along with Ritchie, will promote a new line of men's apparel. Breaking in September, the two will appear in semi-candid ads shot in New York's AER Lounge. Several of the ads are available here.
Stirring the pot again, the United Church of Christ, the church that, earlier this year, ran ads mocking other churches showing a bouncer who refused entry to minorities and gays is planning a new ad. The first ad, "Bouncer," part of the $3 million "God is Speaking" campaign, was refused by ABC, NBC and CBS. The church promises the second ad will be in the same vein as the "Bouncer" ad.
Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.
Without her involvement or consent, Hilary Clinton is getting promoted as a candidate from president in 2008 via an ad campaign created by a Florida-based Gay rights group, called Hilary Now!, run by Bob Kunst. The campaign consists of an animated television commercial showing Hillary driving a "Bush's Mess" garbage truck. In the ad, Hillary is seen emptying into the truck trash cans in front of the White House labeled "Iraq," "War on Terror," "Health Care" and "Budget."
The campaign will air on New Hampshire cable news networks in the cities of Manchester, Portsmouth, Concord, Nashua and Salem.
MediaPost's Amy Corr has gathered together a few recent campaign launches in her Out to Launch column, one of which proves beer marketers haven't left scantily clad women as seducers...uh...sellers of its products. A new campaign for Milwaukee's Best (yes, they do need all the help they can get) has launched on TV, print, an on the web with the tagline, "Brewed for a Man's Taste." Taste in what, you ask. Taste in "finely tuned" woman apparently. The website has all the usual male stupidity such as an ogling game in which a man must avert his eyes from his best friend's girlfriend's cleavage but if that's not possible, the site also provides wallpaper and downloads of finely Photoshopped models to ogle on the privacy one's own computer screen.
While the site reinforces man's neaderthal tendencies, the commercials, which feature proverbially manly men acting proverbially unmanly, are actually quite funny and not far from reality.