Hippie Goes Hip-Hop
Later this month. Coke will launch a campaign to introduce its new calorie-free drink, Zero. The centerpiece of the campaign will be a remake, created by Crispin Porter + Bogusky and shot last week in Philadelphia, of the classic "Hilltop" spot which featured the famous song, "I'd Like to Buy The World A Coke" which also introduced the tagline, "It's the Real Thing." The new commercial is being labeled "Chilltop" and the song will be sung by G. Love.
Fast Company's Ryan Underwood isn't too thrilled with the song's new lyrics which have, as he writes, "about as much personality as the mahogany table around which they were surely penned."
Not For Kids
P & G has ended its Secret Sparkle Body Spray ad campaign targeting children under 12 following an edict from the Children's Advertising Review Unit which claimed P & G disregarded the organization's guidelines on advertising to children. CARU guidelines state "products inappropriate for children should not be advertised to children. This is especially true for products labeled 'Keep out of reach of children.'" Stretching the boundaries of common sense, P $ G created a product for kids, labeled it "Keep out of reach of children" and then advertised it to kids. Hello? Is there a brain in the house?
Perhaps to distance themselves from Ashlee Simpson's less than capable singing abilities and the bad press it caused, Candie's will now feature Hilary Duff in its upcoming ad campaign to promote a line of junior girl clothing and accessories. Duff will appear in print and television ads for the line which will be distributed exclusively at Kohl's stores.
Kohl's parent company president, Kevin Mansell claims Duff will "resonate with today's young shoppers." Duff was named one of People Magazine's 50 most beautiful people in 2005. Her new movie "A Perfect Man" is in theaters June 17, and her newest album is in stores Aug. 16.
Chase has just launched a website supporting the launch of their new consumer credit card with blink, a Mobil SpeedPass-like credit card feature. The site lets users learn more about blink and interact with this innovative card first-hand, showcasing its purchasing speed and convenience through a concise demonstration. The site is part of the blink summer market-by-market roll out and will continue to evolve as awareness and acceptance of blink increases. By evolve, Chase means more and more brand names that accept blink will be added to the site. The site was developed by T3 Labs, in partnership with mcgarrybowen, JPMorgan Chase’s agency of record for branding and advertising. T3 Labs is a new division of T3 (The Think Tank).
No sooner do we finish debating the merits of sexually laced advertising targeting youth when we stumble upon this announcement over at AdJab stating Jennifer Love Hewitt will now be posing in Hanes ads for teenage boys so they can release their pent up...um...let us rephrase...so their girlfriends and sisters can aspire to JLH beauty by wearing Hanes panties. Love Hewitt will appear in ads for the underwear maker which debut later this month. While Adjab notes this is Love Hewitt's first foray into women's wear, we can point you to a little amusing item we wrote a couple years ago that might just debunk that fact. OK, so it's a little joke but it's still fun.
If you're tired of those drug that dedicate 75 percent of their time to the ridiculous disclaimers that must legally be attached to ads that promote drug products, you can now wallow in the lush beauty of drug brand advertising. That's right. You remember branding. It's those emotional, feel good campaigns that say nothing, sell nothing, yet seem to have this ability to allow marketing managers to look at post buy analysis and say, importantly, "We moved the needle."
Merck will spend $20 million to convince us it's people the company cares about, not the billions it makes off drug sales. Ogilvy & Mather created the campaign which includes television, print and online.
Making it clear Monster, unsurprisingly, was already speaking to other agencies prior to its dumping Deutsch, the job site has, two weeks after dropping Deutsch, launched a new campaign created by Boston-based Brand Content which had, earlier, done project work for Monster. The campaign will consist of television commercials, and new website features.
Brand Content was formed by Doug Gladstone who previously worked with Monster while at other agencies. Like PictureTel (now part of Polycom), Monster's one of those Boston-based accounts that, if you've worked at an area agency, you've worked on Monster. We did our stint on the account too.
Wax Brand has capitalized on MTV Real World: Philadelphia dude Landon's famous bulge in a homoerotic ad campaign complete with tighty whitey guy-guy-girl threesome. The guys can have each other. I'll take the girl. Predictably, this image has been removed from Wax Brand's site. Another pic here.
Hot But Off the Mark
It's really quite amusing that GE can achieve top placement on IAG's Most-Liked TV Ad list for one of its Ecomagination spots yet be vilified for another - it's hotties in the coal mine spot. The first has an elephant gleefully dancing through a lush forest to the tune of "Singing in the Rain." The second, shows hottie hard bodies cavorting with mining tools in a coal mine to the tune of "Sixteen Tons." Two completely different approaches to achieving the same goal. One succeeds. One fails.
While the standard reaction might be to call this latest move by the Catholic church blasphemous, others might say, hey, what better place to promote priesthood than on beer mats in bars? Or on posters in the London Underground? The bishop's National Office for Vocations in England and Wales has, for the first time, publicized priesthood outside the walls of churches. Not a bad idea, actually. After all, there's probably plenty of people who might consider priesthood as a career who have never set foot in a church.
Vocation Director Father Paul Embry has no problem with the effort saying, "Pope John Paul didn't spend all his time in the Vatican. He went out, and took his message to where people were. We can do something similar to encourage young men to think about the priesthood."