Hot But Off the Mark
It's really quite amusing that GE can achieve top placement on IAG's Most-Liked TV Ad list for one of its Ecomagination spots yet be vilified for another - it's hotties in the coal mine spot. The first has an elephant gleefully dancing through a lush forest to the tune of "Singing in the Rain." The second, shows hottie hard bodies cavorting with mining tools in a coal mine to the tune of "Sixteen Tons." Two completely different approaches to achieving the same goal. One succeeds. One fails.
While the standard reaction might be to call this latest move by the Catholic church blasphemous, others might say, hey, what better place to promote priesthood than on beer mats in bars? Or on posters in the London Underground? The bishop's National Office for Vocations in England and Wales has, for the first time, publicized priesthood outside the walls of churches. Not a bad idea, actually. After all, there's probably plenty of people who might consider priesthood as a career who have never set foot in a church.
Vocation Director Father Paul Embry has no problem with the effort saying, "Pope John Paul didn't spend all his time in the Vatican. He went out, and took his message to where people were. We can do something similar to encourage young men to think about the priesthood."
Upon seeing a new Dialog Communications Inc ad campaign running in Western Kentucky claiming they take the BS out of phone service, Bell South has issued a cease and desist order.To avoid the cost of litigation, Dialog has decided not to contest the order, and has begun pulling the advertising.
The newspaper, TV, direct mail and outdoor campaign, created by advertising agency BOONE/OAKLEY, Charlotte, features the large headline. "ell outh," and below that, "We take the BS out of phone service. Dialog Telecommunications." It goes on to state that Dialog phone service has "no hidden fees, no extra charges, no BS."
Although it says it's not in reaction to recent accusations of over aggressive recruitment methods used by its recruiters, the Army will suspend recruitment on May 20 to have a nationwide training day, teaching recruiters the right and wrong ways to convince people to enlist. With recruitment shortfalls and not-so-attractive Iraq war, the Army has stepped up efforts and will launch an ad campaign this Summer in hopes recruitment efforts improve.
Yesterday, CareerBuilder.com announced its intent to advertise during the 2006 Super Bowl. It is the first company to make such an announcement. CareerBuilder.com's reports its 2006 marketing strategy will include national outreach and grass roots promotions in local markets. It will include primetime network and cable television, local radio, print, interactive and stadium ads. The campaign will be complemented with advertising support from the more than 130 newspapers, 48 television stations and Web sites of owners Tribune Company, Gannett and Knight Ridder.
And, yes, those chimpanzees will be back.
Joining the Popeye "I Am What I Am" campaign are...oh...that would be the Reebok "I Am What I Am" campaign...sorry...we just can't get those childhood images of the spinach man out of our head...are Christina Ricci and John Leguizamo. The campaign, which launched last month, also features 50 Cent in that controversial gunshot countdown commercial. No doubt, Ricci and Leguizamo will lighten the campaign up a bit.
Today, GE will launch a new corporate campaign, called "ecomagination," touting its eco-friendly approach. A multimedia effort will kick-off with eight-page newspaper inserts in The New York Times, The Wall Street Journal, Washington Post and Financial Times. Thereafter, print, television and online ads will appear.
For print, there are two pools of work: one modeled after the look of the famous Audubon prints; and another that uses reflection and shadows. Both are intended to show how GE products co-exist in harmony with nature. Television commercials speak to GE's technology that claims to do the job with greater fuel efficiency, lower emissions and less noise. But, the really fun (and controversial) element of this campaign is the spot called Model Miners in which perfect bodied male and females toil, to the tune of Merle Travis' Sixteen Tons, in the depths of a coal mine while glancing seductively into the camera.
A teaser spot with a dancing elephant called "Singing in the Rain" broke last week. Additional commercials will break this week. There is also an interactive online component that was created by Atmosphere BBDO.
A new campaign for British Airways launched today in the New York area with outdoor ads containing British words such as Chuff, Cheers, Kip, Queue, Readies and others, each of which contains a URL that link to a word-specific microsite allowing the visitor to test their knowledge of British slang. All this is to clue in Americans before they hop on a British Airways flight to England for a vacation.
The New York City-area outdoor campaign - the airline's largest - ever in North America - features over 60 different words that will be strategically placed near the object or idea the word defines. All the ads are done in British Airways blue and topped by the line "Go With Those Who Know," first introduced in a British Airways leisure TV campaign in September 2004. In addition to wallscapes, phone kiosks and deli bags, the outdoor and out-of-home work will be found on highway billboards, postcards, bar coasters, menu boards, window posters and outdoor café umbrellas, again with fitting British words that "match" the occasion or the setting. Even London-style taxis will be wrapped with the creative work focusing on the legendary chattiness and service of the London cabbie. Images from the campaign can be viewed here.
That's My Dress, Bitch!
All women know the most horrific experience one could ever find themselves in is to show up at a party or an event wearing the same clothing as another women. In one spot, called Times Two, for Bacardi Silver, created by davidandgoliath and highlighting social situations saved by the Bacardi Silver Manual," two women, upon seeing each has the same dress on, consult the manual and get creative with their clothing. A few rips and a tear later, the two women, pleased with their new creations, toast each other with Bacardi Silver.
Another spot features a guy stumped at the "I do" part of his wedding ceremony only to be helped out by his friends, who consult the Bacardi Silver manual, asking their friend, "Do you like nachos?" to which he replies, "I do."
Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
We are breathless with anticipation.