By far the hottest ads to date from footwear company Skechers will be a series of ads for an upcoming fall campaign featuring Christina Aquilera in poses sure to raise the blood pressure of any normal human. There are three ads in the series which will run internationally beginning in August. Each ad shows double images of Aguilera. The firts portrays Aguilera as a nurse aiding a patient, the second shows her as teacher and student and the third shows her getting some legal treatment from herself dressed as we wished all police officers would dress - well, at least the hot ones.
On her agreement to work with Skechers, Aguilera said, "I agreed to be part of Skechers' international marketing team because I like its image -- youthful but edgy. It has attitude and is willing to try new ideas -- refreshing,"
All three ads can be viewed here. Thanks to Dan at The Superficial for the tip.
Faced with vastly declining smoking levels around the world, cancer-causing cigarette companies are increasing the level of double talk, admitting smoking is bad and at the same time continuing to promote their cancer-causing business model.
Camel as launched a summer tour reminiscent of the roaring 20's called "Roaring 2000's" which provides "speakeasy events" where, apparently, smoking will be welcome and promoted. In another campaign, Advance is acknowledging the killing qualities of toxins with the headline "Great Taste, less toxins" as if less toxins are a good thing.
WPP has created a test campaign for Advance's less toxic cigarettes to run in Phoenix which includes the copy, "Everyone knows quitting is the best thing. But for those who continue to smoke, now there's Advance." That's like saying you're a loser for not being able to quit so we're going to help you die slower.