Ashton Kutcher, Alessandra Ambrosio Front Colcci Campaign

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Last month, Ashton Kutcher and Brazilian model Alessandra ambrosia were seen in Brazil shooting a campaign for fashion brand Colcci. These images over at Radar Online are the result of that shoot. The pair are now the face of the brand, replacing Gisele Bundchen.

by Steve Hall    Aug- 1-11    
Topic: Campaigns, Celebrity



Red Lobster: We Sea Food Differently

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A new Grey New York-created campaign for Red Lobster features employees of Red Lobster, a first for the brand. Each commercial highlights an employee and what the love about the company. The employee stories are said to be unscripted and come with the new tagline, Se Food Differently."

The campaign also communicates several changes the chain has recently made including the addition of wood-fired grills and certified grill masters.

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by Steve Hall    Jul-26-11    
Topic: Campaigns



Thankless Consumers Rip Summer's Eve For Being Racist

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For years people have been complaining about feminine hygiene product advertising calling it unrealistic with the category's portrayal of women frolicking in white pants through flower-filled fields. Well, thanks to The Richards Group, we now have a more realistic portrayal (nay we say celebration?) of feminine hygiene products.

So how do people react? We give you one guess. They complain. Yup. They complain. A new series of ads featuring a vertical hand vagina voiced by African American, Latina and Caucasian women are being called sexist and racist.

On sites from AdWeek to The Consumerist to MoxieBird to the Daily News the reaction to the campaign is discussed. And it's not very positive.

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by Steve Hall    Jul-22-11    
Topic: Campaigns, Opinion



Sadly But Predictably, Got Milk PMS Campaign Plugged

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Oh it's a dangerous road to travel when marketers decide to poke fun at, well, just about anything these days. As you have certainly heard, Goodby, Silverstein & Partners created a Got Milk campaign called Everything I Do Is Wrong which highlighted the plight of men faced women women experiencing symptoms of PMS. The campaign payoff was the reference to research that found milk could mitigate the effects of PMS.

But even scientific fact couldn't save this campaign which has since been pulled by the California Milk Processor Board. Many people felt the campaign portrayed women in an unfavorable light leading many to believe they become raging lunatics every 28 days or so.

Any man who has lived with any woman for any period of time understand there's a modicum of truth to that portrayal. Of course that doesn't mean all women lose complete control and turn their men into losers who can't do anything right.

Unlike many, we have no problem with this campaign. Why? Because if we can't poke fun at ourselves, what's left? If we can't inject a bit of humor into our lives, we might as well all become monks. Oh wait, even they know how to have fun. If we can't take a moment and just chuckle, we're going to turn into a world filled with cause groups that will dumb us down to the point where we all turn into emotionless robotic automatons.

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by Steve Hall    Jul-22-11    
Topic: Campaigns, Opinion



Slim Jim Aims to Cure Male Spice Loss

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The new Slim Jim campaign from Venables Bell & Partners reminds us of that Snickers commercial with Mr. T in which he made fun of a speed walker. That commercial got several people up in arms who somehow equated the spot to bashing gays. We didn't see it that way.

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by Steve Hall    Jul-20-11    
Topic: Campaigns



Printer Promises to Handle Your Work With Care, Not Like Luggage

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No one likes their stuff mistreated. Not their produce. Not their luggage. Not their construction materials. And certainly not their print work. Which is the message of this print campaign for Brazilian printing company MAIS. Created by Sao Paulo agency Mohallem/Artplan, the campaign envisions print work being tossed around as if it were carelessly handled produce, luggage and construction materials.

The produce and construction material version are here and here.

by Steve Hall    Jul-19-11    
Topic: Campaigns



Your Fellow Employees Are Your Biggest Security Threat

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A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.

The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.

The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.

We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.

See the other two ads in the campaign here and here.

by Steve Hall    Jul-19-11    
Topic: Campaigns, Magazine



Summer's Eve Says The Vagina is the Center of Civilization

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In a decision to focus on the fact women 18-34 go to the movies a lot during summer - as opposed to the supposed fact a cleaner, fresher smelling vagina will improve their chances of getting hired - Summer's Eve, with help from The Richards Group, is out with a new campaign that celebrates the vagina.

A new TV spot which will also show in National CineMedia's FirstLook movie theaters entitled "The V" stars Cleopatra and other female heroines gets all epic and basically comes to the conclusion the human race would be nowhere without the vagina so we had best take care of it, preferably with Summer's Eve products.

Of the shift away from the typical approach to selling feminine hygiene products which include featuring women in white pants frolicking freely in fields of blowing grass and flowers, Summer's Eve Director of U.S. Marketing Angela Bryant said, "The whole category has been talking to women the same way since feminine hygiene products have been in the marketplace, and ironically, many media outlets won't even allow the use of the word vagina in advertising. We are way past-due for a change. Hearing from women on our listening tour last year cemented that now is the time. This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."

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by Steve Hall    Jul-18-11    
Topic: Brands, Campaigns, Creative Commentary



Newsflash! Scientists Say Milk Really Does Cure PMS!

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So that that new Goodby, Silverstein & Partners-created Got Milk campaign, Everything I Do is Wrong, that comes to the aid of men faced with stereotypical hormonal nightmare otherwise known as a woman with PMS and which has been labeled sexist? The campaign's claims might actually be true.

Mount Sinai School of Medicine Clinical Instructor of Obstetrics, Gynecology and Reproductive Science Dr. Laura Coria told the New York Daily News milk does, in fact, help mitigate the effects of PMS. Corio said, "It has been shown to help. Calcium, magnesium and vitamins like Omega 6 and Vitamin B are always good for PMS. It can definitely help."

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by Steve Hall    Jul-14-11    
Topic: Campaigns



Big Breasts + Slow Motion Video = Yawn...Another Lingerie Ad

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Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."

Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.

So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.

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by Steve Hall    Jul-14-11    
Topic: Brands, Campaigns, Celebrity, Racy










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