Zappos Nudity Campaign Compared to Artist's Nude Photography

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So Zappos is out with a new campaign that features nude women going about their day as if doing so completely nude were completely normal. QR codes in the ads lead to a site on which you can clothe these beauties. All well and good. Though we're not sure why anyone would want to put clothes on a hot nude woman if they didn't have to. But that's besides the point.

One Adrants reader thinks the Mullen-created ad campaign is a bit too close in likeness to work from artist Erica Simone. You can take a look at that work here (naked breasts so NSFW) and the Zappos ad here.

A similar comparison is being made between an Erica Simone image of a naked woman riding a motorcycle (semi-SFW) and a Zappos ad featuring a woman on a Vespa.

This sort of thing happens quite often and, in most cases, is pure coincidence. We've reached out to Mullen for comment and they have assured us any similarities are, in fact, purely coincidental.

by Steve Hall    Jul-13-11    
Topic: Agencies, Brands, Campaigns, Racy



This Week in Hot Ad Girls

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Perhaps you've heard of the site Who Is That Hot Ad Girl. The site answers that very question and digs deep into ads that feature hot ad girls and informs readers who they are, what they're up to and where else they can be seen. In the past week the site has featured the current Doublemint Twins, Nicole and Natalie Garza, Fancy Feats Cat Food hottie Louise Griffiths, Tostitos stunner Meghan Markle, Dell Inspiron Switchblad Lids beauty Skyler Vallo, UbyKotex goddess Rachelle Wood, Groupon cutie Aleah Whaley, and, of course, the impossibly hot Kate Upton who is currently appearing in SoBe Life Water commercials.

From time to time, we plan to feature some of the hotties from the site here on Adrants. In the meantime, be sure to visit Who Is That Hot Ad Girl regularly for the finest in ad girl hotness.

by Steve Hall    Jul-13-11    
Topic: Campaigns, Racy



Russian Supermodel Irina Shayk Wears Little For Next

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And for today's eye candy, we have Irina Shayk. Russian super model Shayk has been tapped to front a new campaign for fashion brand Next, Shayk will appear in ads wearing as little as possible; bras, panties, corsets, pajamas, robes and all manner of sexed up lingerie that, let's be serious, is always designed more for men to ogle than for women to feel comfortable wearing. Especially if they aren't model-hot like Shayk.

See more of Irina here.

by Steve Hall    Jul-13-11    
Topic: Campaigns, Racy



Candie's Hits Hotness of Hudgens One More Time

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Continuing her work with Candie's, High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is fronting the brand's Candies's only at Kohl's campaign which will consist of print and television. The campaign will highlight "Candie-isms," trite little girly statements such as "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves."

Of her work on the campaign, Hudgens said, "I love Candie's because they have so many great pieces you can mix into your wardrobe. My style is very similar to the Candie's girl style in a sense where we just want to have fun."

And, of course, not leaving out the social element, brand fans can vote for one of three commercials which will air in late July.

Check out the full on hotness of Hudgens on this campaign highlight page.

by Steve Hall    Jun-15-11    
Topic: Brands, Campaigns, Celebrity, Racy



Taco Bell Gets Irresponsible With Mr. Responsibility

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Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."

A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.

In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.

more »

by Steve Hall    Jun-11-11    
Topic: Campaigns, Commercials



Nivea Fetes 100 Years of Skincare with Pure Reliability Message

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Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.

Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.

more »

by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Commercials, Television



T-Mobile Takes Angry Birds Offline, Expands Its Size By 1000

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T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.

A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.

more »

by Angela Natividad    Jun-10-11    
Topic: Best, Brands, Campaigns, Events, Games, Guerilla, Mobile/Wireless



Because When Last Did an American Apparel Ad Make You Want Kids?

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...yeah, we said "want kids," not "screw maniacally" (which can sometimes lead to weebs, but ones this awesome? Less likely.)

This Tony Kelly-directed piece of beauty is about two boys, their intimacy, their engagement and their differences. The story is loose at best but you're not watching it for that; you're watching because it's beautiful, and because it all slips by you to the tune of Debussy's Clair de Lune.

If it feels aimless and ephemeral, that's part of what makes it precious.

more »

by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Good, Video



Marc Jacobs Makes Sailor Backpacks Now, and If You Get One, You Could Be Like This Guy.

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Quirky yet delightful Spanish firm PeSeta has partnered with designer Marc Jacobs to produce the Marc Jacobs PeSeta Sailor Backpack, a harmonious marriage of sailor utility and sailor kitschy-chic.

And what better way to promote a line of sailor bags than with a sailor having an ass-shaking bag-inspired fetish fest all over a dock? At least that's what one of their ad people must have been thinking, and evidently the whole world unanimously agreed, because they gave us this magnificent piece of work.

more »

by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Online, Video



Aldi Tea Will Float Hubby's Boat, Even If You Get Your Happy Elsewhere

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We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.

This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."

more »

by Angela Natividad    Jun- 9-11    
Topic: Brands, Campaigns, Commercials, Good, Television










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