Amstel Light has launched a new campaign today which refocuses the brand's messaging from that of the beer's Amsterdam heritage to that of the beer's actual benefits; that it doesn't taste like a light beer. The campaign, shot by Dutch photographer Maarten de Groot, will include national print and online as well as radio and OOH in Boston.
Jennifer Aniston is lending her beauty once again to SmartWater for a new print campaign the brand just launched. One ad shows Aniston lounging in her undies. Another shows her stepping out of a car wearing a black dress.
Aniston's previous work includes a hilarious video in which she explains how a make something "go viral."
To convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential moms around the country along with a package of Actimel.
To encourage those moms to spread the words on social networks, the brand promised to send additional packages of the product if the moms posted pictures of their specially messaged pieces of toast on Facebook, Twitter and other social networks.
Did the effort work? Danone claims the messaging reached 1.2 million mothers. Here's a video overview of the campaign:
What is it with sports, sex and testosterone? Oh wait. Silly question. A new campaign for SportsNew New York from Ogilvy & Mather, More Sports, More Testosterone, launches this week with "Muscles," which shows how watching SNY builds muscles as a skinny guy transforms into a muscle-bound dude, and "Libido," an ad that shows the impact watching sports has on a just married couple - 95 year-old Leopold and his much younger trophy wife. As the older man watches SNY, he quickly tires out his new bride and the ad closes with a shot of her gasping on his oxygen tank.
They we get a kick out of testosterone-fueled jungle boy bench pressing a couple of hot female cops over his head, we much prefer the ogle-the-big-boobed-hottie approach to elevating interest in New York sports teams made possible by Tehmeena Afzal's love for the Mets, Giants and Knicks.
While Reebok is all about helping women tone their ass into stunningly tight, bootylicious deliciousness, Famous Footwear, which, of course, sells Reeboks, is all bout helping it customers daydream about situations they'd never find themselves in...just because they are pondering the purchase of a new pair of kicks.
Three new commercials from Campbell Mithun for the brand help a woman imagine besting a group of female Kenyan runners, help another envision herself kicking but in a martial arts battle and pump up a guy's ego by helping him imagine himself as a cop chasing after a criminal on a rooftop Parkour-style.
It's all very silly. But so are most of the things we all imagine so we guess that makes this campaign dead on target.
Cultivator Advertising & Design is out with a new TV campaign, Truth in Beervertising, for regional specialty brewer Breckenridge Brewery of Colorado. Four 15-second spots poke fun at some of the bigger beer brands' ad claims.
Each spot features the voiceover of Breckenridge brewmaster and general manager Todd Usry, and, on camera, head brewer Bob Harrington. One spot describes Breckenridge's seasonal Summerbright Ale as "the perfect summer beer," and discloses the brewer's "proprietary" cold test.
In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.
As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.
Nothing like being unexpectedly slapped upside the head with a commercial message just as you are settling into the joyful rhythm of a cute little video about "did you know?" facts. But that's exactly what happens at the end of this Ogilvy Vietnam-created commercial for stationary brand Thien Long.
Of course the creative beauty of the work is the (fun) fact the video was animated using boxes of stationary items including pens, pencils, staplers, folders and more.
Now, don't get us wrong. This Cirkus-animated video is quite well done and full of fun facts and figures such as the fact an elephant weighs less than the tongue of a blue whale and the longest recorded flight of a chicken is 13 seconds. Or our favorite, the earth gets 100 tons heavier every day because of falling space dust.
For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.
Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.
Just like toe tapping, nail biting, double door checking and non-laughing, saving money is habitual. Or at least that's what UBank would like us to think. In a new Three Drunk Monkeys-created commercial, UBank focuses on habitual human behavior and in doing so, urges us to think of saving as a habit we should really work on developing. The bank's USaver savings account is supposed to help us do that.