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Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.
1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising
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Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.
In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.
As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.
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Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We're not really sure what that's all about but Valentine's Day is approaching to we guess it's all good.
In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they've spent together. This one line email, yes...one line, somehow touts Yahoo's unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That's some pretty cool shit, people.
Goodby, Silverstein & Partners created and Blacklist produced the campaign.
- Kids party in reverse to promote the American debut of the British MTV series Skins.
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Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.
In the commercials, a man with way too much time on his hands and a level of nosiness that would otherwise land him on the floor after being decked by all the people he bothers is amazed when he he sees a co-worker carrying a Subway bag and begins to pummel the guy with questions as to why he's eating healthy.
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Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.
Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.
Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."
We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.
Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?
Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.
Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.
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This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."
In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."
The campaign will roll out on television, radio, out of home, POP and online.
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It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.
Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.
The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.
The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."
Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.
- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.
- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.
- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.
- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.
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