Recently, Jennifer Aniston appeared in a new print campaign for SmartWater. In one ad, she lounges in white shorts in a chair, In another, she is seen getting out of a car in a black cocktail dress. Now, a third ad has been released and, much like every other celebrity who has something to pimp, Aniston appears nude. Of course, that would be quotation-mark nude as her hand covers her breast as she rests on one elbow and looks longingly into the camera.
We have to wonder. Is this just business as usual? Should we assume that at one point or another every celebrity is going to get "nude" and sell us something? Or is this an "I'm still hot!" cry from Aniston? Who knows what Aniston looks like when she rolls over in the morning but she sure still looks hot all dolled up in these ads. You decide.
Here's the issue we have with "green" commercials like this one from TBWA\Chiat\Day for the Nissan Leaf: they make no sense. In this commercial, a world is envisioned in which everything is powered by a gasoline engine. Except at the end when Robert Downey Jr. wonders what it would be like if everything didn't because we call drove a Nissan Leaf.
Uh, where the hell do people think the energy comes from to generate the electricity needed to charge the Nissan LEAF's batteries? Currently, mostly fossil fuels which power the electric plants. have you seen an electric plant? They have smokestacks. Which emit fumes. Which harm the atmosphere.
In conjunction with the upcoming Hot Wheels Indy 500 promotion, here's the first of several global brand commercials from Mistress Creative and the Bandito Brothers which will tell the story of a secret Hot Wheels test facility where supposedly life sized representations of the childhood toy will be built.
Like a fart joke told at a church dinner, ConocoPhillips 66's decision to go with the new tagline, "Experts in gas since 1927," is questionable at best. It's like a fifth grade boy asking a classmate to pull his finger. Which is probably why the brand's agency, Venables Bell & Partners, decided to cast Pee Wee football players in one of the campaign's ads.
Awkward connotations aside, the brand would like us to understand the new approach is supposed to celebrate the company's "unique heritage and long standing history of striving to bring consumers the best in performance gasoline." Way to bring eloquence to gas.
Amstel Light has launched a new campaign today which refocuses the brand's messaging from that of the beer's Amsterdam heritage to that of the beer's actual benefits; that it doesn't taste like a light beer. The campaign, shot by Dutch photographer Maarten de Groot, will include national print and online as well as radio and OOH in Boston.
Jennifer Aniston is lending her beauty once again to SmartWater for a new print campaign the brand just launched. One ad shows Aniston lounging in her undies. Another shows her stepping out of a car wearing a black dress.
Aniston's previous work includes a hilarious video in which she explains how a make something "go viral."
To convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential moms around the country along with a package of Actimel.
To encourage those moms to spread the words on social networks, the brand promised to send additional packages of the product if the moms posted pictures of their specially messaged pieces of toast on Facebook, Twitter and other social networks.
Did the effort work? Danone claims the messaging reached 1.2 million mothers. Here's a video overview of the campaign:
What is it with sports, sex and testosterone? Oh wait. Silly question. A new campaign for SportsNew New York from Ogilvy & Mather, More Sports, More Testosterone, launches this week with "Muscles," which shows how watching SNY builds muscles as a skinny guy transforms into a muscle-bound dude, and "Libido," an ad that shows the impact watching sports has on a just married couple - 95 year-old Leopold and his much younger trophy wife. As the older man watches SNY, he quickly tires out his new bride and the ad closes with a shot of her gasping on his oxygen tank.
They we get a kick out of testosterone-fueled jungle boy bench pressing a couple of hot female cops over his head, we much prefer the ogle-the-big-boobed-hottie approach to elevating interest in New York sports teams made possible by Tehmeena Afzal's love for the Mets, Giants and Knicks.
While Reebok is all about helping women tone their ass into stunningly tight, bootylicious deliciousness, Famous Footwear, which, of course, sells Reeboks, is all bout helping it customers daydream about situations they'd never find themselves in...just because they are pondering the purchase of a new pair of kicks.
Three new commercials from Campbell Mithun for the brand help a woman imagine besting a group of female Kenyan runners, help another envision herself kicking but in a martial arts battle and pump up a guy's ego by helping him imagine himself as a cop chasing after a criminal on a rooftop Parkour-style.
It's all very silly. But so are most of the things we all imagine so we guess that makes this campaign dead on target.
Cultivator Advertising & Design is out with a new TV campaign, Truth in Beervertising, for regional specialty brewer Breckenridge Brewery of Colorado. Four 15-second spots poke fun at some of the bigger beer brands' ad claims.
Each spot features the voiceover of Breckenridge brewmaster and general manager Todd Usry, and, on camera, head brewer Bob Harrington. One spot describes Breckenridge's seasonal Summerbright Ale as "the perfect summer beer," and discloses the brewer's "proprietary" cold test.