Newcastle Targets Criminals and Loan Defaulters

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In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.

As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.

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by Steve Hall    May- 9-11    
Topic: Campaigns, Commercials, Strange



Stationary Brand Delivers Interesting Fun Facts

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Nothing like being unexpectedly slapped upside the head with a commercial message just as you are settling into the joyful rhythm of a cute little video about "did you know?" facts. But that's exactly what happens at the end of this Ogilvy Vietnam-created commercial for stationary brand Thien Long.

Of course the creative beauty of the work is the (fun) fact the video was animated using boxes of stationary items including pens, pencils, staplers, folders and more.

Now, don't get us wrong. This Cirkus-animated video is quite well done and full of fun facts and figures such as the fact an elephant weighs less than the tongue of a blue whale and the longest recorded flight of a chicken is 13 seconds. Or our favorite, the earth gets 100 tons heavier every day because of falling space dust.

by Steve Hall    May- 4-11    
Topic: Campaigns, Video



Louis Vuitton Hooks Up With Angelina Jolie

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For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.

Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.

by Steve Hall    Apr-25-11    
Topic: Brands, Campaigns, Celebrity



UBank Says Saving is A Habit Worth Having

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Just like toe tapping, nail biting, double door checking and non-laughing, saving money is habitual. Or at least that's what UBank would like us to think. In a new Three Drunk Monkeys-created commercial, UBank focuses on habitual human behavior and in doing so, urges us to think of saving as a habit we should really work on developing. The bank's USaver savings account is supposed to help us do that.

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by Steve Hall    Apr-21-11    
Topic: Campaigns



Campaign Casts Aside Buzzword Buffoonery

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There's nothing we love more than work that casts aside bullshit, leaves the buzzwords at home and just tells it like it is. And that's exactly what this new work from for Duvet & Pillow Warehouse does.

Of course, simply telling it like it is can be boring so this work from Mission is spiced up but poking fun at the thing we all love to poke fun at in this business: the new blowhard CMO who arrives thinking he can change everything when, in fact, nothing at all really needs changing.

So watch these two video and then share with us your stories of the best idiocy you've every witnessed some new arrogant asshole arrived and thought he knew what was best for your client or brand.

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by Steve Hall    Apr-20-11    
Topic: Campaigns, Video



Chrysler Continues Celebrity Fetish With Dr. Dre

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Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.

Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."

Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.

by Steve Hall    Apr-20-11    
Topic: Brands, Campaigns, Celebrity



GSTV Offers Growth You Can Count On

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Like a prostitute guaranteeing great service, a new campaign from away-from-home television network GSTV promises offer a five-time makegood versus the typical industry standard one-time makegood for any impressions not delivered. Hmm. Making good five times instead of one. We like.

Continuing down this innuendo-laden road, hyping this "for a good time, call" approach are three print ads, one of which caries the headline, "Growth you can count on." My aren't we milking this for all it's worth. Ooops. Milking. We just dropped innuendo ourselves. Sorry about that.

Leaving that particular innuendo behind, another ad features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. And yet another hypes GSTV's delivery promise comparing at-home TV delivery to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."

We will give this campaign points for its oddity quotient. A lot of points.

by Steve Hall    Apr-18-11    
Topic: Campaigns



Skittles Expands Wacky Work to International Markets

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To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.

The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."

And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials, Strange



FedEx Fast Talker Re-Surfaces to Promote JetBlue

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Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue.

In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials



Nudity Eyeballed With Drunken Socks, Ill-Fitting Bras and Burnt Marshmallows

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- Now this is the way to sell a waterproof camera!

- The best commentary we've ever read on eyeball tracking. In our entire lives. Seriously.

- Lindsay Lohan's dad begs the rest of us not to drink and drive. (Click Playlist)

- Article ponders the notion booze makes for better creative.

- Another entry in the humorous sock loss campaign from GE.

- What do burnt marshmallows and bras have to do with each other? We have no idea but they are front and center in a new Hanes campaign.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Racy, Video










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