Campaign Casts Aside Buzzword Buffoonery

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There's nothing we love more than work that casts aside bullshit, leaves the buzzwords at home and just tells it like it is. And that's exactly what this new work from for Duvet & Pillow Warehouse does.

Of course, simply telling it like it is can be boring so this work from Mission is spiced up but poking fun at the thing we all love to poke fun at in this business: the new blowhard CMO who arrives thinking he can change everything when, in fact, nothing at all really needs changing.

So watch these two video and then share with us your stories of the best idiocy you've every witnessed some new arrogant asshole arrived and thought he knew what was best for your client or brand.

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by Steve Hall    Apr-20-11    
Topic: Campaigns, Video



Chrysler Continues Celebrity Fetish With Dr. Dre

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Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.

Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."

Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.

by Steve Hall    Apr-20-11    
Topic: Brands, Campaigns, Celebrity



GSTV Offers Growth You Can Count On

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Like a prostitute guaranteeing great service, a new campaign from away-from-home television network GSTV promises offer a five-time makegood versus the typical industry standard one-time makegood for any impressions not delivered. Hmm. Making good five times instead of one. We like.

Continuing down this innuendo-laden road, hyping this "for a good time, call" approach are three print ads, one of which caries the headline, "Growth you can count on." My aren't we milking this for all it's worth. Ooops. Milking. We just dropped innuendo ourselves. Sorry about that.

Leaving that particular innuendo behind, another ad features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. And yet another hypes GSTV's delivery promise comparing at-home TV delivery to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."

We will give this campaign points for its oddity quotient. A lot of points.

by Steve Hall    Apr-18-11    
Topic: Campaigns



Skittles Expands Wacky Work to International Markets

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To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.

The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."

And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials, Strange



FedEx Fast Talker Re-Surfaces to Promote JetBlue

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Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue.

In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like.

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by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials



Nudity Eyeballed With Drunken Socks, Ill-Fitting Bras and Burnt Marshmallows

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- Now this is the way to sell a waterproof camera!

- The best commentary we've ever read on eyeball tracking. In our entire lives. Seriously.

- Lindsay Lohan's dad begs the rest of us not to drink and drive. (Click Playlist)

- Article ponders the notion booze makes for better creative.

- Another entry in the humorous sock loss campaign from GE.

- What do burnt marshmallows and bras have to do with each other? We have no idea but they are front and center in a new Hanes campaign.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Racy, Video



Katy Perry Glams Up for Hair Styler Brand

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This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters.

Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation?

See the other two ads here and here.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Celebrity



Skinny Models Bashed, GroupMe is Meh,

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- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.

- The story behind GroupMeh.

- Copywriter does penis pushup.

by Steve Hall    Apr-12-11    
Topic: Agencies, Campaigns, Racy, Spoofs



Strangers Scarier Than Drugs in New PSAs

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OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.

Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.

So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.

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by Steve Hall    Apr- 5-11    
Topic: Campaigns, Cause, Commercials, Strange



Cataphiles Replace Parkour Practitioners As Latest Ad Trend

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Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.

Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?

Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.

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by Steve Hall    Apr- 5-11    
Topic: Campaigns, Commercials, Trends and Culture










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