Katy Perry Glams Up for Hair Styler Brand

katy_perry_ghd.jpg

This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters.

Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation?

See the other two ads here and here.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Celebrity



Skinny Models Bashed, GroupMe is Meh,

ultimo_no_zero.jpg

- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.

- The story behind GroupMeh.

- Copywriter does penis pushup.

by Steve Hall    Apr-12-11    
Topic: Agencies, Campaigns, Racy, Spoofs



Strangers Scarier Than Drugs in New PSAs

energy_bbdo_strangers_drugfree.jpg

OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.

Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.

So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.

more »

by Steve Hall    Apr- 5-11    
Topic: Campaigns, Cause, Commercials, Strange



Cataphiles Replace Parkour Practitioners As Latest Ad Trend

foot_locker_cataphiles.jpg

Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.

Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?

Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.

more »

by Steve Hall    Apr- 5-11    
Topic: Campaigns, Commercials, Trends and Culture



Frozen Food Never Looked So Good

pf_changs_food_gasm.jpg

For those of you who are into food porn - and who isn't these days with what seems to be every other TV show covering some form of cooking - you might like this new campaign from McCann Erickson for P.F. Chang's Home Menu from Unilever, a line of frozen entrees. A frozen entree never looked so good. And it will never look this good in your home either because, as you know, it takes great effort and skill to film and photograph food without it looking like it was just barfed up by your dog.

So enjoy the ads and just pretend you have your own food stylist at home when you open the package and a big hunk of freezer-burned food-like stuff falls into your fry pan. Launching today, the campaign will include :15's as well as online efforts.

more »

by Steve Hall    Apr- 4-11    
Topic: Campaigns, Commercials



Quiznos is Trippin' With Chicken Bacon Dipper Campaign

quiznos_chicken_bacon_dipper.jpg

Living up to the product tagline, "If this were an ordinary sub, you'd eat it in an ordinary way'" Quiznos is out with a seriously whacked commercial in which people go about eating the chain's new Chicken Bacon Dipper sandwich in very, very strange ways.

Topping the scales of weird is the dude in this commercial called The Hair Raiser. Seriously. Someone's on drugs here. A lot of drugs.

more »

by Steve Hall    Mar-30-11    
Topic: Campaigns, Strange



Skittles Gives Girl Facial

skittles_cutie.jpg

All we can say about this Skittles video featuring a cute girl with Skittles all over her face is it's a good thing those Skittles are Skittles and not zits. Because zits would be gross. And zits would be a reason to point at this girl and make fun of the way she looks.

Wait. What message is this commercial sending? We're confused. Are we supposed to think a girl is hot because she's covered with Skittles? Or ugly? Or we should only love her for her beauty...or Skittles-covered face? Or are we supposed to...eat her face?

Please help. Thanks for confusing us, BBDO Toronto.

by Steve Hall    Mar-30-11    
Topic: Campaigns, Commercials, Strange



Grabbed Nuts and Anal Insertion Sell Power Equipment

echo_power_equipment.jpg

With some of the strangest ads for power equipment we've seen in a long time, you'll never look at airport security or a visit to the doctor the same again. Created by Cramer-Krasselt, these ads, out since January, for ECHO power equipment take a decidedly different approach to letting us know just ho important it is to buy professional grade equipment.

more »

by Steve Hall    Mar-30-11    
Topic: Campaigns, Commercials, Strange



Three Olives Walk Into A Bar

three_olives_sugar_daddies.jpg

A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.

Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."

Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.

more »

by Steve Hall    Mar-29-11    
Topic: Brands, Campaigns, Commercials



Behind Megan Fox, MTV Does Facebook, Left is Right

megan_fox_behind_scenes.jpg

- A behind the scenes look at the recent Megan Fox Emporio Armani shoot. 'Nuff said.

- About.com Advertising blogger Paul Suggett has had it with ads that use actors who pretend to be a brand.

- MTV is doing a behind-the-scenes look at Facebook employees.

- Here's the latest Left Brain Right Brain ad for Mercedes Israel. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created.

- Galpin Jaguar says, "If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10 days after a new Jaguar test drive at Galpin, they will receive an American Express Gift Card valued at $1,000,"

more »

by Steve Hall    Mar-29-11    
Topic: Campaigns, Promotions, Social, Trends and Culture










Featured FREE Resource: