Ford Unveils Global Campaign for Focus

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Yesterday in New York at the Global Team Ford offices of Ogilvy & Mather, Ford's James Farley and WPP's Sir Martin Sorrell unveiled a new global campaign for the Ford Focus. Breaking Tuesday in America during American Idol, the campaign will highlight several of the vehicle's features such as assisted parking and ability to become a wifi hotspot.

Fifty commercials, all :15 to :20 in length, highlighting 14 individual features will air throughout the duration of the campaign across Europe, Australia, New Zealand and South Africa and will carry the tagline, "Feel the difference." While the television ads will be tailored to air globally, a first for the brand, country-specific efforts will play out online and in social media.

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by Steve Hall    Feb-25-11    
Topic: Brands, Campaigns



Kelly Osbourne to Front Madonna's Material Girl Campaign

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Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.

The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.

The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.

by Steve Hall    Feb-24-11    
Topic: Campaigns, Celebrity



Scarlett Johansson Celebrates Magic of Moet & Chandon

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We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what's not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.

Sure, very few of us actually live like this. But we occasionally aspire to. And that's what this work taps into. Our aspirations. And separately, we've all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.

If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.

The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.

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by Steve Hall    Feb-21-11    
Topic: Campaigns, Celebrity



esurance Gets Goofy With Disco References and Dating Profile Hijacking

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The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."

The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.

We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.

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by Steve Hall    Feb-17-11    
Topic: Campaigns, Commercials, Strange



Super Cute Jennie Replaces Old Navy's Super Modelquins

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The SuperModelquins have been retired. We now have Jennie. Yes, Old Navy, with help from Crispin Porter + Bogusky has given us that perfect marketing tactic: the composite customer. Jennie is defined as "a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family." And the campaign will "connect with her through her love of music and fashion."

The campaign consists of music and videos produced by music house Honor Roll and directed by Joseph Kahn who is known for producing videos such as Eminem and Rihanna's "Love the Way You Lie," and Britney Spears "Toxic."

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by Steve Hall    Feb-17-11    
Topic: Brands, Campaigns, Racy



Sophia Vergara's 34DD's Banned From Diet Pepsi Skinny Can Ad

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Sophia Vergara, star of Modern Family and inhabitant of a 34DD-28-39 curvaceous body, can be seen in a new ad for Diet Pepsi's new Skinny Can, some sort of twisted ode to the fact the can of chemicals will make you skinny just because the can is skinny.

In the ad Vergara's less that skinny upper body parts have been minimized by photographic angle and a freakish shoulder placement. Because, after all, women with big boobs aren't skinny. They/re top heavy. And top heavy is bad when it comes to our current culture's definition of rail thin beauty.

Some argue the ad contributes to harmful stereotypes about women's body image. We say it's simply the twisted notion that somehow big breasts equal slut and that no woman with big breasts could possibly be taken seriously simply because of the shape of her upper body. To that, we say utter nonsense.

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by Steve Hall    Feb-16-11    
Topic: Brands, Campaigns, Celebrity, Opinion



In the Fashion World All Women Wear High Heels to the Pool

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We admit we love women in high heels. We love women in high heels and swimwear. And we love women in high heels and swimwear who luxuriate by the pool as if they were at photoshoot.

However, as much as we love this scenario, we're going to go out on a limb and posit most women don't do this. Unless...oh wait...they're a model at a fashion shoot for Nine West.

by Steve Hall    Feb-10-11    
Topic: Brands, Campaigns, Racy



Mitsubishi Breaks Five Guinness Records in 24 Hours

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In a refreshing departure from the ad industry's obsessive focus on awards which mean nothing to the general public, we are pleased to see that 180LA is giving a nod to awards "regular" people have heard of: Guinness World Records.

To highlight the winter weather prowess of the Mitsubishi Outlader and Outlander Sport, 180LA traveled to Ghost Lake near Calgary, Alberta in an attempt to break as menay Guinness World Records as they could in a 24 hour period.

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by Steve Hall    Feb- 9-11    
Topic: Agencies, Brands, Campaigns



Shannon Doherty Like You've Never Seen Her Before

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- Here's Shannon Doherty like you've never seen her before. She does a beautiful job in this episode of Suite 7, a sponsored episodic series from the Better Sleep Council and produced by CJP Digital Media. Other episodes star Draig Bierko, Brian Austin Green, Illeana Douglas, Milo Ventimiglia and others.

- Big River has created a campaign for the National 4-H Council which includes print, radio, TV and a video which features 4-H kids talking about their experiences with 4-H. Dubbed Generation G, these kids are giving their time to improve their communities.

- George W. Bush's daughter, Barbara Bush, has filmed a PSA supporting gay marriage in New York. Tsk. Tsk. Daddy wouldn't approve.

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by Steve Hall    Feb- 2-11    
Topic: Campaigns, Cause, Celebrity, Video



Julianne Moore Fronts Talbots' Spring 2011 Campaign

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Julianne Moore, who signed a deal last fall with Talbots to be the retailer's spokesperson, has just made her debut in the brand's Spring 2011 ad campaign. Shot by Mert Alas and Marcus Piggot in New York, the campaign will appear in fashion magazines, store locations and in Talbots' catalog.

Of the campaign and Moore's participation in it, Talbots Chief Creative Officer Michael Smaldone said, "We have this lush, traditional setting, and Julianne is in the middle of it. She's strong, confident, and very modern. And it's very ethereal and sensual."

Here's another image from the campaign.

by Steve Hall    Feb- 2-11    
Topic: Brands, Campaigns, Celebrity










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