This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."
In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."
The campaign will roll out on television, radio, out of home, POP and online.
It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.
Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.
The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.
The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."
Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.
- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.
- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.
- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.
- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.
If you're a golfer, your world is about to change dramatically. TaylorMade has introduced a "product innovation that will revolutionize the game of golf." Yes. It's true. The game of golf is about to go where no one has gone before. White. Yes white.
No, it's not a racial thing. Though this particular sport is full of all kinds of snobby crap in that particular category, we're just talking about the color of a golf club. Traditionally black, TaylorMade is introducing a line of drivers that are white.
A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.
Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.
But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.
To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.
Well here's a problem we can all identify with: getting paid on time. These days, it seems the only reliable method of income is a directly deposited paycheck. But for those of us who rely on invoicing to get paid, well, reliable just isn't a word that comes to mind.
What does come to mind is your invoice buried in a pile two feet high on the desk of some accounting person who could care less who gets paid when as long as it fits withing their predetermined process of moving that stack from one side of their desk to the other.
And God Forbid if if the invoice doesn't match the estimate. Then you're in a kind of Hell that's far worse than your invoice getting lost in a stack of papers.
Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.
Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.
If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.
Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.