Vanessa Hudgens the New Face of Candies

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High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is the new face of Candies, a brand which simply can't get enough of pop culture's hot, young things. Following in the footsteps of Hayden Panettiere, Fergie, Hilary Duff, Kelly Clarkson, Ashlee Simpson, Jenny McCarthy, Britney Spears and the Dixie Chicks, Hudgens will make her debut when the campaign breaks in March.

Included in the buy are Seventeen, Teen Vogue, and Cosmopolitan. For the campaign, Hudgens, 22, was shot by fashion photographer Tony Duran at the Pink Motel in Sun Valley, California. A video posted on the brand's Facebook page offers a behind the scenes look at the shoot.

by Steve Hall    Jan-26-11    
Topic: Campaigns, Celebrity



Kylie Minogue to Front Lexus Campaign

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Japanese automotive brand Lexus has hooked up with Australian singer and model Kylie Minogue to promote the brand's new CT 200h hybrid vehicle in an ad campaign set to launch in February. As part of the deal, Lexus will sponsor Minogue's upcoming Aphrodite:Les Folies music tour.

Of Minogue's selection as brand ambassador, Lexus spokesperson Belinda Poole said, "Kylie is the perfect ambassador for Lexus and the new CT200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand."

The campaign, created by Billington Cartmell and CHI & Partners, will include a series of online videos that will highlight behind the scenes footage of Minogue's tour.

by Steve Hall    Jan-25-11    
Topic: Brands, Campaigns, Celebrity



Cymbal Maker Zildjian Hopes to Reclaim Glory Days

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Boston-based Allen & Gerritsen is out with a new campaign for cymbal maker Zildjian. The campaign hopes to rejuvenate the cymbal giant's image in the space by focusing on an highlighting modern drummers and their lifestyle.

The campaign carries the tagline, Genuine You, which hopes to evoke a rejuvenated love for the brand. One ad features August Burns Red drummer Matt Greiner and a second ad features the cymbal itself.

Of the campaign, a&g Chief Creative Officer Garry Greenberg said, "We started with the basics about Zildjian: it's an authentic cymbal company that has the breadth and quality of cymbals that can unlock the sounds in drummer's heads."

Check out the second ad here.

by Steve Hall    Jan-24-11    
Topic: Campaigns



Bar Refaeli Lends Her Curves to Passionista Lingerie

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Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's Autumn/ Winter 2010 campaign.

The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.

more »

by Steve Hall    Jan-24-11    
Topic: Campaigns, Celebrity, Racy



Diesel Island: The Land of the Stupid and Home of the Brave

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Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."

Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"

Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.

by Steve Hall    Jan-24-11    
Topic: Brands, Campaigns, Strange



Super Bowl Creeps Into This Week's Top Adrants Stories

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Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.

1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising

more »

by Steve Hall    Jan-23-11    
Topic: Campaigns, Commercials, Racy, Super Bowl 2011



Geico Gecko Gets Radio Show

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Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.

In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.

As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.

more »

by Steve Hall    Jan-20-11    
Topic: Brands, Campaigns, Commercials



Yahoo Wants Us to Know it Still Does Email

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Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We're not really sure what that's all about but Valentine's Day is approaching to we guess it's all good.

In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they've spent together. This one line email, yes...one line, somehow touts Yahoo's unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That's some pretty cool shit, people.

Goodby, Silverstein & Partners created and Blacklist produced the campaign.

- Kids party in reverse to promote the American debut of the British MTV series Skins.

more »

by Steve Hall    Jan-19-11    
Topic: Brands, Campaigns, Commercials, Strange



Why? Why? Why? Why Are You Eating Subway?

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Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.

In the commercials, a man with way too much time on his hands and a level of nosiness that would otherwise land him on the floor after being decked by all the people he bothers is amazed when he he sees a co-worker carrying a Subway bag and begins to pummel the guy with questions as to why he's eating healthy.

more »

by Steve Hall    Jan-18-11    
Topic: Campaigns



Scarlett Johansson Gets Bubbly For Moet & Chandon

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Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.

Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.

Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."

by Steve Hall    Jan-18-11    
Topic: Campaigns, Celebrity








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