Gossip Girl Jessica Szohr Gets Naked For Sobe Lifewater

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We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.

Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?

Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.

Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.

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by Steve Hall    Jan- 6-11    
Topic: Campaigns, Celebrity



I'm Drinkin' Dunkin' and Im' Lovin' It

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This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."

In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."

The campaign will roll out on television, radio, out of home, POP and online.

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by Steve Hall    Jan- 5-11    
Topic: Brands, Campaigns



Kimberley Walsh Fronts Campaign for Puma's Booty Shaping Footwear

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It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.

Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.

The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.

by Steve Hall    Jan- 5-11    
Topic: Campaigns, Celebrity



Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Pantyhose Revisited, AOL Recruits, Outdoor Excites

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- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.

- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.

- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.

- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.

by Steve Hall    Jan- 3-11    
Topic: Campaigns, Outdoor



Newsflash! White Club to Revolutionize Game of Golf!

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If you're a golfer, your world is about to change dramatically. TaylorMade has introduced a "product innovation that will revolutionize the game of golf." Yes. It's true. The game of golf is about to go where no one has gone before. White. Yes white.

No, it's not a racial thing. Though this particular sport is full of all kinds of snobby crap in that particular category, we're just talking about the color of a golf club. Traditionally black, TaylorMade is introducing a line of drivers that are white.

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by Steve Hall    Jan- 3-11    
Topic: Campaigns



Acura Shuns Over-Spending. Urges Over-Saving

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A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.

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by Steve Hall    Dec-16-10    
Topic: Campaigns



AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!

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Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials



Freelancers: Get Paid On Time With the Crying Invoice

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Well here's a problem we can all identify with: getting paid on time. These days, it seems the only reliable method of income is a directly deposited paycheck. But for those of us who rely on invoicing to get paid, well, reliable just isn't a word that comes to mind.

What does come to mind is your invoice buried in a pile two feet high on the desk of some accounting person who could care less who gets paid when as long as it fits withing their predetermined process of moving that stack from one side of their desk to the other.

And God Forbid if if the invoice doesn't match the estimate. Then you're in a kind of Hell that's far worse than your invoice getting lost in a stack of papers.

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by Steve Hall    Nov-30-10    
Topic: Campaigns, Tools



Bar's Thanksgiving Ad Campaign Offends American Indians

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Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.

Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.

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by Steve Hall    Nov-29-10    
Topic: Campaigns, Policy








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